Happy Birthday, eHarmony! 14 Years And Still Going Strong

eHarmony
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The end of August marked a very special milestone for eHarmony: the website’s 14th birthday.

All those years ago online dating was still a young industry, and founder Dr. Neil Clark Warren (yep, the guy from the commercials) revolutionized it with his research-based approach to matching people for marriage. eHarmony famously created algorithms based on 29 Dimensions of Compatibility scientifically proven to predict successful long-term relationships. Fourteen years later, those algorithms are still going strong.

Since its inception, eHarmony has racked up more than 45 million subscribers – meaning approximately 1 out of every 7 people in America has subscribed to eHarmony at one point or another. The site is responsible for more than 600,000 marriages in its lifetime. On average, 438 people marry every day in the U.S. after being matched by eHarmony (that’s nearly 4% of all new marriages in the country!).

eHarmony has seen many major changes in the last 2 years, when Warren returned as CEO after previously leaving the company. Amongst the milestones are:

  • The launch of eH+, a premium matchmaking service
  • A cross-platform redesign of the website
  • Record numbers of subscribers and mobile users
  • New levels of profitability

“We are so proud of what we have achieved at eHarmony,” said Dr. Warren. “Our success in online dating underscores an opportunity to impact areas beyond online dating. We are launching new verticals in the coming months and years that broaden our reach--verticals that will build eHarmony into a relationship site. Soon, eHarmony will influence the way we look at finding a job, finding friends and solving loneliness.”

As it enters the next phase of its teens, eHarmony has big things in the works. Chief among them is Elevated Careers, a service to match employers with prospective employees and help people find their ideal jobs.  After 3 years of research, eHarmony hopes Elevated Careers will help users find fulfilling, meaningful jobs that last longer than the national average of 4.6 years.

When asked how eHarmony plans to make it work, Warren told Business Insider “The first thing we do when getting involved with a company is we want a short inventory filled out by every person in the company. Just asking how they perceive the culture of the company. We want that culture to be matched up with the culture of the person who’s the applicant.”

“The second thing we do,” he continued, “is we want the org chart of the company, so that if an individual wants to work in a particular part of the company, we want to know what skills are required of the applicant.”

And finally, he added, “we want to know whether the personality match of the applicant and the person they’re going to report to is a good fit for the company and individual. If we can get the culture, skillset, and personality right, we’re convinced that the typical 4.6 year average duration at a company in America, we’ll be able to take that way up.”

For more on this dating site and to find out why it has been such a popular online dating service you can read our review of eHarmony.