Dating Services

Match is one of the oldest names in the online dating industry, but its strongest asset is a much younger name in the biz: Tinder.

As the stigma around online dating fades, the industry is experiencing rapid growth, particularly in the Millennial segment. Pew Research estimates that use of online dating sites among young adults (ages 18-24) nearly tripled from 2013 to 2016, rising from 10 percent to 27 percent, and opening a major opportunity for Match Group to expand its market share.

Match owns Tinder, the leading dating app for Millennial singles. By placing the majority of its focus on growing Tinder, Match Group hopes to secure its position as the digital match-maker of future generations.

How Match Stories Works

One of the oldest players in the online dating industry is betting on the next big thing since swiping. Match plans to launch a new video feature for its dating app this summer.

Match is still a brand name, and it retains a large database of users (though its demographic skews a little older – the company captures a large portion of daters thirty-five and older, many of them divorced and getting back into dating). But Match is looking to broaden its horizons, and the dating game along with it, by focusing on video for product development, according to a report by Mashable.

The video feature, dubbed Match Stories, varies a bit from the old-school video dating services and other video dating apps that haven’t quite taken off. Instead of stilted introductions from users who aren't used to being in front of a camera, Match Stories allows its customers to be a bit more creative. They can incorporate video and images into a 60-second “story,” and use the voiceover tool to explain to potential dates what they are seeing.

Are you single and do you love to travel? Delta Airlines is hoping so, because it just launched a marketing campaign with Tinder to promote its worldwide destinations to adventure-loving singles.

Delta commissioned artist Andrew Rae and advertising firm Wieden + Kennedy New York to create photo murals of several enviable travel destinations for people to use as backdrops for taking selfies. Rae painted funny and hip illustrations alongside each exotic scene. (The airline commissioned this project specifically in New York.)

The vibrant and colorful backdrops are on a brick building in Williamsburg, Brooklyn, so singles can take pictures with their phones, upload the pics to their Tinder profiles, and declare themselves jetsetters without actually traveling to the destinations. It’s a bit tongue-in-cheek and offers daters a new way of promoting themselves over the dating app.

Online dating companies are thinking outside the box, thanks to the flooded app market and growing consumer base. Popular dating apps Tinder and Hinge are now offering wedding competitions to users who meet through each of their respective dating apps.

Tinder announced that it would offer to pay $100K towards the cost of an LGBTQ wedding for a couple who met through the app. The move was a nod in honor of Pride Month in June.

Tinder launched a new feature last year to include “transgender” as a gender choice, along with almost 40 other options with which users can choose to identify. The company saw an additional 250,000 new matches made as a result of the inclusion, and now, they want to encourage one lucky LGBTQ couple to tie the knot. Tinder also discovered via a recent study that these users are more likely to want a serious relationship, rather than a hook-up. According to an article in Elite Daily, the large majority of gay users (66.4 percent) and lesbian users (62.1 percent) agree that using Tinder will lead to a long-term relationship.

To celebrate Independence Day in the United States, and Canada Day in well of course Canada, eHarmony is having Free Communication promotion. It starts Thursday June 29^th and runs to Monday July 3^rd for Canada and Tuesday July 4^th for the United States. One interesting note is that Canada as a country turns 150 so it is going to be quite a celebration I am told.

So what is free communication? It is when eHarmony allows all free members to send messages to any of their matches they receive. This means that for the next 5 - 6 days (depending on country) eHarmony is going to be super busy as singles try out the new service which will greatly increase your chances of meeting someone new.

So how do you qualify? All you need to do is visit the eHarmony website and signup as a free member. You can then go ahead and fill in your personality questionnaire which can take about 30 minutes (you can come back later to finish it, if need be). Once complete you will receive your first set of matches. That's it! You can now review your matches and send messages to the ones you like. Remember these matches are matched based on your preferences and personality profile and have the best chances of creating a long-term relationship. No credit card is required for this promotion. The only thing not included are profile photos.

To find out more about this online dating service accessible via their website or dating apps, please read our eHarmony review.

After purchasing 62 percent of the gay dating app Grindr last year for $88 million, Beijing Kunlun Tech is shelling out another $152 million to buy the remaining percentage. The Chinese tech company is now the sole owner of Grindr, which reaches 27 million users in nearly 200 countries.

Unlike Taiwan, which recently legalized same-sex marriage, China affords few legal rights to LGBT citizens. Nevertheless, companies like Kunlun are beginning to realize the enormous potential of LGBT customers. Kunlun hopes to expand Grindr’s reach throughout Asia and take on China’s homegrown gay dating app, Blued.

“It is of strategic importance for us to fully engage in the daily operations of Grindr and make it our development milestone,” Kunlun said in a statement. “[With the deal], we also aim to be a world leading social media company in the future, and to expand our platforms into film, streaming and animation.”