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Plenty Of Fish Debuts New Conversation Feature And Redesigned App

POF (Plenty of Fish)
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Plenty of Fish is keeping things fresh with an updated look for its iOS and Android apps, and a brand new feature designed to help singles get the conversation started.

PoF is all about the chat right now. After releasing Conversation Nation, the largest study of singles and conversation ever conducted, the dating service is putting communication front and center.

Data from the study found that 74 percent of single Americans believe small talk is worthwhile because it helps break the ice and provides basic information about a potential date. The majority of singles also believe a great conversation is the top indicator of a successful date. However, 61 percent of singles believe the rise in technology usage has impacted our ability to have meaningful, face-to-face conversations, and 65 percent say conversation is a lost art.

So… we love having conversations, and believe they’re an extremely important part of choosing a mate, but we also believe we’re losing our ability to have them. Can anyone say “conundrum?”

With over a billion conversations to date, Plenty of Fish is something of an expert in communication between dates. That’s why the service recently launched “Spark” for its app, a new feature that helps users break the ice easily. By clicking and dragging a new conversation icon over any aspect of a potential date's profile, users can quote and comment on any content that catches their eye in a message – from a photo to an interesting biographical detail.

"With more conversations than any other dating app, Plenty of Fish is focused on bringing conversation back to singles," said Hesam Hosseini, CEO, Plenty of Fish. "In the short time we've been testing Spark, we've seen a 15 percent increase in conversations. Given our scale, this can result in an increase of hundreds of thousands of conversations happening every day on the app, leading to more dates and more relationships – and it is just our first step to bring the art of conversation back to dating."

PoF has also unveiled a new look for its apps to go with the new feature. Say goodbye to the more dated and cluttered design of the old iOS and Android apps, and hello to their sleeker, more modern replacements. The features you know and love remain, but now they come wrapped in a prettier and more on-trend package. Those who found it frustrating to navigate previous iterations will find much to love about this minimalist update.

The POF press page has also been refreshed with some updated fun facts. Currently POF has 150 million registered users from all around the world. Of these users, 4 million are active on the service everyday and 65,000 new ones get added daily. Weekly over 57 million users connect with each other on POF. For more information on this dating service where 30% of users find their match in less than a month (according to the POF blog), you can read our in-depth review of POF.

You can also download the redesigned app for iOS or Android on POF.com and happy fishing!