Online Dating

With the launch of Match.com in 1995, the search for a partner was irrevocably changed. Technology, business and society have radically transformed the ways we meet, communicate, date, fall in love, get married and break up. The dating industry has experienced tremendous growth as an increasing number of consumers use the internet to seek love and the social stigma for doing so disappears. There are now around 2,000 dating services in North America and an estimated 8,000 around the world.

According to the market research firm IBISWorld, the dating sector grew by 11.9 percent over a five-year period to reach revenue of $3 billion in 2018. In the same timeframe, the number of businesses has grown by 1.0 percent and the number of employees has grown by 5.6 percent. Mobile dating applications now account for nearly a quarter of industry revenue, and their growth has rapidly outpaced that of other dating services.

Match Group - parent to Match.com, Tinder, OkCupid and others - remains a dominant force in the industry. The company brought in $1.7 billion in revenue in 2018. Tinder contributed nearly half of that ($805 million) thanks to the incredible success of its premium subscriptions. As of January 2018, Statista listed Tinder as the most popular dating service for US singles in the coveted 18-29 age range. Plenty of Fish (also owned by Match Group), Match.com, and OkCupid followed.

Computers and smartphones have drastically changed the way we start relationships, so it should come as no surprise that our digital devices are also changing the way we end them. A handful of enterprising entrepreneurs are hoping our obsession with dating apps can last beyond the thrill of swiping right on a new match - all the way to the day that match breaks your heart. Enter: the breakup app.

Think of these apps as a pocket life coach, or a personal trainer for heartbreak, or a beloved BFF who wants to help you get back on your feet. While they can’t do the hard work of healing from heartbreak for you, they can ease the process. Meet three apps currently shaking things up in the digital breakup market.

Popular dating app Bumble has launched a new filtering tool for its career networking app Bumble Bizz, which allows users to exclude men from their searches.

The new tool is a filter that can be turned on or off in the app settings. When it is activated, the filter excludes men from searches. The reason for the new tool is to help women find opportunities in careers where they’ve been traditionally underrepresented, such as the tech industry.

The idea is to help women build a strong network of contacts to support their career growth and shrink the gender gap. Bumble Bizz is often used by employers to find new hires, as well as job seekers looking for something new. This could give women more visibility in industries where they’ve traditionally been overlooked.

Tinder isn’t shying away from its reputation as a hookup app - in fact, it’s leaning in.

Last year, the company launched an unapologetic ad campaign celebrating single culture with taglines including ‘Single Does What Single Wants,’ ‘Single Never Has To Go Home Early,’ and ‘Single Is A Terrible Thing To Waste.’ For Valentine’s Day 2019, the company collaborated with Homesick Candles to release a candle named “Single, Not Sorry” for Singles’ Awareness Day. Now, with college students across America eagerly awaiting their next vacation, Tinder has announced a ‘Spring Break’ mode.

Online dating is a fast-growing trend thanks to apps like Tinder. But does our ease with swiping, messaging, and moving on have further implications in our culture, including changing the way we interact with one another?

According to website Mashable, studies on dating app behavior point to a distressing trend. On the one hand, online dating has helped to bridge people from different social circles who used to rely on friends and work colleagues to introduce them to future love interests. Now, we can login to a dating app and start swiping.

However, it’s become so easy to swipe that dating apps have become a game more than a way to connect. You see how many people you can match with by endlessly swiping right. You meet someone for drinks to see if they look as hot in person, but if you’re not blown away with chemistry, you can easily move on. There’s no effort needed, and this is becoming a problem for people who are looking for more serious relationships.

Look at the success of MTV’s Catfish, OkCupid’s omnipresent DTF advertising campaign, and the launch of Tinder-branded candles, and it’s clear online dating has become an indelible part of modern life. Dating platforms have changed the way we meet, the way we speak, the way we entertain ourselves and the way we perceive ourselves.

Recent research from sociologists Michael Rosenfeld and Sonia Hausen of Stanford University and Reuben Thomas of the University of New Mexico reveals the immense influence online dating now wields. According to the study, online dating has become the most popular way for heterosexual couples in the United States to meet. Data from 2009 showed that the percentage of heterosexual couples who met online rose from 0 percent in 1995 to about 22 percent in 2009. Today, that number is closer to 39 percent.