Online Dating

Singles in the U.K. are on the hunt for love before the next wave of the pandemic forces people to isolate once more. 

Dating site eHarmony found that one fifth of singles (21%) are eager to find partners right now as potential lockdowns loom, and that 40% of those looking to couple up will do so because they spent the previous lockdown alone. Eighteen percent are looking to move in with a partner to escape their current living situation, whether it’s with family, roommates, or living alone.

The online dating market is booming, and is expected to grow to $9.9 billion by 2026, thanks to leading apps like Tinder, Bumble, eHarmony, Hinge and other popular platforms.

New research by Market Growth Insight shows that the dating services market’s expected goal of $9.9 billion in 2026 is up from $6.7 billion in 2018. The dating market continues to grow with a CAGR (compound annual growth rate) of 5.2% to achieve that marker. Of this, North America contributes to 37% of that growth, but Asian markets are quickly picking up speed. 

Image: Bumble

Dating platform Bumble has announced the addition of two new executives to its roster, making its C-Suite have an equal male-to-female ratio. Overall according to LinkedIn, Bumble has 926 employees and offices in Austin, London, and Moscow.

Anu Subramanian will join as Bumble’s Chief Financial Officer, and Selby Drummond will take on the position of Chief Brand Officer. Subramanian comes from the same position at Univision, where she led digital assets that included its direct-to-consumer business, according to Tech Crunch. Drummond departed Snapchat, where she had been the first-ever global head of Fashion and Beauty Partnerships. She led the launch of Snap’s fashion and shopping features, as well as initiatives for the popular Bitmoji products. Prior to that, she had been a senior fashion editor at American Vogue and was involved with events like the Met Gala as well as the magazine and website.

Dressing up for Halloween? You might want to reconsider your scary or political-themed ensemble and go for something funny, according to a new study from Dating.com.

The dating service surveyed its users to assess the differences a Halloween costume could make in attracting potential partners. Considering this is an election year in the U.S., political costumes might be popular, but it seems the vast majority of daters – 70% of respondents - are most attracted to people wearing funny costumes. 

Cute costumes came in a distant second at 18 percent, and scary costumes third at 13 percent. Political costumes were a definite no among both men and women. They were considered the least attractive costumes for 68 percent of men and 52 percent of women. So, if you were planning on dressing as Joe Biden or Donald Trump, you might want to come up with another plan.

Image: Match

According to a recent study by Match, a majority of online daters are looking for serious relationships as the coronavirus continues to impact our personal lives. The study also found that different political affiliations can be a dealbreaker for a majority of daters, too. 

The 10th annual Singles in America study was released by Match in early October, and revealed that 59 percent of daters were considering a wider range of potential partners and 55% were fast tracking their new relationships compared to before the coronavirus spread. Moreover, 69% of respondents are “thinking more about who they’re really looking for,” according to a report by The New York Times, and 50% admit they are “no longer chasing after people who aren’t interested in them.”

Dating app Bumble announced the addition of three new COVID-related profile badges that users (it is unclear if this is just for users in India or all users) can choose from to indicate how socially distant they want to be on a date.

The three badge choices are virtual, socially-distanced, and socially-distanced with masks to clearly identify their comfort levels with dating during the pandemic. Company executives told The Hindustan Times that this alleviates the awkwardness of conversations surrounding COVID-19, and how each dater feels about interaction.