Online Dating

Dating Group has made several high-profile acquisitions in the past year, thanks to a new round of seed funding and rising user numbers. The moves indicate the dating conglomerate is one of the main players in the fast-growing industry, expanding its competitive advantage by offering more niche dating apps.

In the fall of 2021, the company added Cupid Media to its growing portfolio, and now oversees more than 33 dating platforms, making it one of the world’s largest dating conglomerates along with Match Group, according to DatingNews.com. This acquisition also grew the company’s annual revenue to $300 million, which was already growing in the wake of the pandemic. Cupid Media owns dating apps AsianDating, LatinAmericanCupid, Muslima, FilipinoCupid, and ThaiCupid among others.

Dating Group has also acquired Dil Mil, a fast-growing dating app specifically for South Asian singles. At the time of acquisition, the app was growing at a rate of around 50% in overall downloads, with a 38% increase in active users, according to a press release from Dating Group. Dil Mil has become increasingly popular among South Asians in the U.S. and other countries who want a more targeted dating app experience. Dil Mil offers a diverse array of regional preferences with multiple language and religious options, something that the larger apps like Tinder can’t provide.

Metaverse dating apps have become popular among singles in China, and now one of the most popular - Soul - intends to go public in the Hong Kong market. It is backed by tech giant Tencent, with Bank of America Merrill Lynch and CICC serving as co-sponsors.

Soul lets users create and use avatars (often resembling Japanese anime) to interact over the app, and rivals TikTok for time spent engaging on the app – an average of about 40 minutes per user, according to South China Morning Post. It currently has over 32 million users.

Downloads and engagement have grown in part due to recurring lockdowns across the country from Covid-19 outbreaks. Between 2019 and 2021, Soul’s monthly active users went from 11.5 million to 31.6 million, according to parent company Soulgate.

Since Tinder was banned in Pakistan, young singles are flocking to private Facebook groups to meet others to date, even though Facebook Dating is not available in the country.

One of the most popular Facebook groups is Two Rings, a volunteer-run matchmaking group that does not charge its users any fees. It currently has about 228,000 members, and at least 335 couples have found spouses through the group, according to news source Rest of World.

"Instead of waiting on their parents or family to find somebody, they are actually now doing it all on their own," a cofounder of a Facebook dating group for graduates of some of Pakistan’s premier business schools told Business Insider.

Google has reached an agreement with app developers who sued over unfair Play Store practices, including charging a 30 percent commission on all in-app purchases. Part of the settlement requires Google to pay developers $90 million in lost revenue over the years, including Match Group.

According to Tech Crunch, in addition to the $90 million payout, Google will be revising its Developer Distribution Agreement to allow developers to contact users outside of the app, and to be more transparent with annual reports detailing app removals and account terminations, for example. In addition, Google will add a new “Indie Apps Corner” to its Play Store to highlight apps made by smaller startups and independent developers, who often get overlooked for the big players.

The settlement doesn’t resolve a larger problem of allowing developers to use third party payment systems and cutting Google Play and Apple Stores out of these commissions, which currently is not allowed in either store. Match Group and others have sued both Apple and Google for the right to have their own in-app payment system without forcing users to go through the stores, and for having to pay a percentage of every purchase to the tech giants.

Image: Bumble

Dating app Bumble is rekindling its “Stand for Safety” initiative in India to help combat online abuse.

According to Business Today India, the company released a guidebook created in partnership with the Centre for Social Research (CSR), a non-profit, and Nyaaya, an open-access digital resource center that educates people about their rights. The guide will “drive awareness around digital safety and support the community in recognizing and combating online abuse, bullying, and discrimination.”

Bumble decided to relaunch the initiative after conducting a survey across India on the scope and effects of online harassment. The company found that 50 percent of respondents had seen hateful online content, and around 40 percent have faced hate speech and bullying in regard to their particular community, or to their physical appearance.

In time for Pride month, Tinder has launched a new glossary and resource called “Let’s Talk Gender,” aimed at helping its users to understand and talk about gender with potential dates.

According to the dating app company, the guide was described as a “dynamic, living guide and glossary, developed with a diverse group of several contributors from the LGBTQ+ community,” according to Business Today. Tinder’s LGBTQ+ population has grown at twice the rate of its overall membership, according to the company, making this an important issue to address for those who might not know how to talk about gender and sexuality.

LetsTalkGender.in was developed by experts in partnership with Gaysi Family, a media platform for LGBTQ+ people from across Southeast Asia to help them share their experiences and stories, as well as to engage with others in the community.