Dating Services

Recently MillionaireMatch.com has added some new verification services. They already verify if a member qualifies as a Millionaire (if the proper documentation is sent in) and your primary photo, they will now also verify your age and occupation. When a dating site is geared towards matching Millionaires with other singles and assets play an important role, these verification services help both types of members out greatly. The millionaire members gets more activity on the site since his profile information is marked as verified and non millionaires don't have to worry about if the verified members have exaggerated some of their profile information.

I also notice, MillionaireMatch.com now allows guest members (free members) to reply to any gold members emails or instant messaging request. This greatly opens up the site to gold members since they know anyone can reply to their messages and they don't have to just send messages to other gold members.

For more information, please read our MillionaireMatch Review.

Related Story: MillionaireMatch.com New Features

MarketingWeek is reporting that OgilvyOne won the marketing account for eHarmony. I am unsure if this is the entire marketing account for eHarmony or just the United Kingdom part. eHarmony was reported to open a UK specific dating service in June (see story) but that appears to be less and less likely as there is just over a week left this month. Hopefully we will see it by summer's end. I did notice that the domain eHarmony.co.uk is registered but it currently just reroutes you to the eHarmony US site.

For more information on eHarmony, please read our review.

According to several news sources (ABC15.com and AZ Central) the Arizona Attorney General has filed a lawsuit against Great Expectations dating service, alleging they misled their customers.

Great Expectations has said the case has no merit. This service has over 30 years of experience in matchmaking and is one of the few dating services which actually meet their clients face to face at one of their offices. They have more than a couple dozen offices spread across the US.

The suit was filed in Maricopa County Superior Court against Sun West Video, Inc which runs Great Expectations for Singles.

The suit is seeking refunds for consumers and financial penalties against the company.

The Attorney General's office alleged that Great Expectations:

• Misrepresented to consumers the overall number of participating members and members in certain age groups.
• Told consumers that two to three marriages occurred among members every month when it had no credible basis for such statements.
• Misrepresented to consumers that it had conducted a criminal background check on all of its members.
• Used high-pressure sales tactics that included sales representatives urging consumers to contact their credit card companies to get an increased credit limit to pay for a membership.
• Showed potential new members written profiles and photographs of people they said were Great.

These allegations have not been proven in court yet but, we have decided to remove this dating site review from our categories for the time being, just to be safe.

The Earth Times has a press release from Chemistry.com regarding a new promotion to celebrate California's ruling to overturn the state's ban on gay marriage. Chemistry will offer free 7 day memberships to anyone in the state of California who visits this promotional page on Monday, June 16. This is the same day San Francisco will begin issuing marriage licenses.

I'm glad Chemistry supports equal opportunity for all couples who want to declare their commitment, I just have to wonder what is so special about this particular promotion. We have been advertising a 7 day free trial Chemistry promotion for all U.S. and Canadian singles for a while now. It is available from our Chemistry review or our Dating Service Coupon page (which also has some good deals for other online dating sites as well).

India's matrimony market is estimated to be worth almost $230 million annually (£118 million). This includes online dating and matrimony services which brings in about $13.5 million (£7 million). An Indian matchmaking service called Shaadi.com has become quite popular among singles in the 20 to 40 age range and is now one of India's five most popular sites according to the Britain’s Telegraph newspaper. The dating and marriage service reports it has over 10 million members and is responsible for a million marriages worldwide since its inception in 1997. 6000 profiles are created every day on the site with 60% of them being male. Shaadi.com is not just a website, there are more than 150 Shaadi Centres in 87 Indian cities. This allows parents and children to sit down with a relationship adviser and review the dating services huge database of potential matches.

One of the reasons Shaadi.com succeeds according to the Telegraph is because:

The unofficial eHarmony Blog got the scoop on eHarmony's traffic statistics being accessible to the public at Quantcast. eHarmony has been a Quantified Publisher since February 2008. This means the traffic information is very accurate because a script or tracking image is inserted into every page at eHarmony which allows detailed tracking of all visitors.

The first thing to realize is (if you don't know too much about this type of thing), don't worry about being tracked. It happens on most web sites. Online businesses(and blog owners) want to know about their traffic, since obviously visitors are the bread and butter. If you do worry about it, visit the sites Privacy Policy where they should tell you what is done with this information. The main things most companies want to know about visitors are:

• How many there are?
• How many come back?
• Where are they coming from?
• What do they visit on the site?