Dating Services

The Lindsay Lohan's eHarmony Profile video which we reported about here, received almost 1.8 million views in 24 hours when it was posted April 13th, on Funny or Die. Since then, the video has had a total of over 2.8 million views. Her self-parody has gotten her press coverage beyond the normal gossip newspapers. ABC and The Wall Street Journal even took notice.

eHarmony is enjoying the free publicity. An eHarmony spokesperson noted:

We appreciate that Ms. Lohan recognizes eHarmony is the company that single people turn to when they are serious about finding a great long-term relationship ... Her parody of our advertising gave us a good laugh

The video is more about Lindsay Lohan poking fun of herself, than eHarmony. In her own way Lindsay is actually endorsing the dating site. By this I mean, when people watch the video they will wonder, if Lindsay thinks the dating service will work for her (with her screwed up life), then it must work for anyone!

For more information on this dating site, read our eHarmony review.

Christian Mingle has recently added keyword searching to their dating site. They have also enabled automatic keyword searching when you are viewing a members profile. How it works is, In essay questions like My Introduction, certain keywords used in their answers, when clicked return other profiles that have used the word as well. This makes it a few steps easier to find matches that relate to each other.

For more information on this religious dating service, read our Christian Mingle review.

We have found a few articles lately which looked at what most people like to call Sugar Daddy dating sites. These sites for the most part offer a place for wealthy men to find attractive woman who are looking for the finer things in life (to put it politely). Similar sites also use the terms Wealthy, Millionaire, Sugar Baby and Gold Diggers. An article from ABC news recently asked the question if these type of sites promote a form of prostitution (see Story). This time, the New York Times is taking a look at the topic.

In an article called Keeping Up With Being Kept, the New York Times calls Sugar Daddy dating sites a down-and-dirty marketplace. The article is seven pages and goes into detail on several peoples experiences at the website called SeekingArrangement.com. Founder Brandon Wade says the site creates relationships that are mutually beneficial. With more than 300,000 registered members, nearly half the sugar daddies on Seeking Arrangement are married.

I just noticed on the Indian dating service, Shaadi.com Matrimonial, that they now offer a 100% money back guarantee. They are confident to offer this guarantee because of their successful track record of matching singles. Shaadi calls the guarantee an Unconditional Guarantee - 100% money back, but there is a few conditions.

The first condition is, If you do not have at least 1 accepted member in the first month, Shaadi.com will refund your entire Premium Membership fee, with no questions asked. A accepted member is considered to be either a member who expressed interest in you and you responded positively OR a member who responded positively to your interest expressed.

You are also expected to fill in all details of your profile, create a partner profile, upload your photo and actively communicate with members.

For more information on this online dating site, read our Shaadi.com review.

Australia's largest online dating site, RSVP, reported strong growth in membership over their last quarter. They saw a 31 percent increase in members in the first quarter of 2009 when compared to the last quarter of 2008. Men memberships increased by 30 percent while woman jumped even higher at 36 percent. The month of March even had higher numbers than January, which is usually one of the best months of the year.

Apparently even in Australia, online dating sites like RSVP.com.au are experiencing growth while the global economy suffers a recession.

For more on the Australian dating site, you will find our RSVP review here.

Last Friday on PlentyOfFish.com the Instant Messenger was disabled. Since then POF claims a 10% increase in traffic from the UK and over 15% from Australia. There is no mention on if the visitor traffic increased for the US or Canada. With the traffic increase Markus (CEO of POF) has decided to completely remove the feature. He also mentions that he should of realized there was a reason why a number of the other major dating sites don't use Instant Messengers on their websites.

I'm not sure why Markus attributes POF having more visitors to him removing IM from POF. There was no news story surrounding this (until now) so why would this increase visitors to his site (since no one knew about it)? It probably increased page views of visitors since members now have to use the mail center more instead of the instant messenger. I think it might be a mistake on his part since he freely admits that hundreds of thousands of users used it every day. While Plenty Of Fish's instant messenger may not have been as smooth experience as Microsoft's, it was still definitely useable. Maybe he should of disable IM on a user's account by default and require an action by them to enable it? This way users who don't use IM would never be bothered by it.

POF logo also has been updated. It has a cleaner look and the tag line of the site has changed. It use to say 100% Free Online Dating. Now it says Free Online Dating. Which is true, since POF just recently started to offer a paid membership that has a few additional perks (see Story).

Read our PlentyOfFish.com review for more information on this popular dating site.