Owner of Match.com in Talks to Buy Yahoo Personals

Match.com
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Yahoo is shedding assets so they can concentrate on their core business. It looks like Yahoo! Personals may be on the chopping block. On Wednesday Barry Diller, CEO of IAC (which owns both Match.com and Chemistry) noted that they are talking to Yahoo about acquiring their dating service. This information was gathered from a conference call regarding the IAC/InterActive Q1 2009 Earnings report (we will discuss Match.com's earnings in another story). It is estimated that Yahoo! Personals could sell for around $500 million. This happens to be the same price that the Friendfinder Network sold in 2007 (see Story).

Interesting enough Match.com and Yahoo already have some dating partnerships. Yahoo has a number of dating sites for different parts of the world but, they really only actually run the one for US and Canada (as far as I can tell). The rest are partner dating sites. Match.com runs the Yahoo dating sites for the UK & Ireland, Germany and Taiwan. Find out more about Yahoo Personals partners by reading [story: Yahoo-Personals-Dating-Partners].

For more on this story read The Deal and for the full IAC/InterActive Q1 2009 Earnings Call Transcript visit Seeking Alpha.

Read our Yahoo Personals review and our Match.com review for information on these popular dating sites.