Online Dating

If you’ve ever downloaded a dating app, opened it with excitement, and deleted it just a few days later, you’re in good company. Many young adults feel the same way, and for Gen Z in particular, swiping has started to feel more like a chore than a chance at connection.

Think back to your own first experience. Maybe you were sitting with a friend, scrolling and laughing together, only to realize later that none of those matches turned into real conversations. That frustration is exactly what today’s younger daters are feeling, and they're walking away from apps faster than ever.

According to FastCompany and AppsFlyer, 69% of dating apps downloaded in 2025 were deleted within the first month. This is a sign that the industry needs to evolve if it wants to keep Gen Z engaged.

What if the next big thing in online dating didn’t cost you a dime? That’s the scenario playing out at Facebook Dating. According to a recent report, the platform now boasts 21.5 million daily active users across 52 countries, marking a moment of serious momentum.

In a recent interview on CNBC’s Squawk Box, Match Group CEO Spencer Rascoff discussed the company’s transformation and the growing role of artificial intelligence in shaping the future of online dating. Among the highlights: Hinge, one of Match Group’s standout platforms, has reached an impressive 15 million monthly active users worldwide—a milestone that solidifies its status as one of the fastest-growing consumer tech brands in the world.

Rascoff credited Hinge’s success to the leadership of founder Justin McLeod, Chief Marketing Officer Jackie Jantos, and Match Group executives Bill Archer and Ben Celebicic. “Hinge continues to grow by staying true to its mission: helping people get on more great dates,” Rascoff said, emphasizing the brand’s commitment to meaningful connections in an increasingly digital landscape.

The majority shareholders of Grindr, board members George Raymond Zage III and James Lu, have submitted a proposal to acquire the company for about $3.46 billion, or roughly $18 per share. The offer represents a 51% premium over the closing price on October 10 according to a report Reuters report.

The deal would give Zage and Lu, together holding over 60% of the company, full control and remove Grindr from the scrutiny of public markets. The proposal gains momentum after filings showed they secured strong expressions of interest for financing and equity contributions. A special committee of independent directors has been formed to review the bid.

Grindr could soon disappear from Wall Street’s spotlight. The LGBTQ dating app’s two largest shareholders—billionaires George Raymond Zage III and James Lu—have raised $1 billion in financing to explore taking the company private in a deal that would value it at around $3 billion. According to a recent Forbes Asia report, the proposal aims to buy back remaining shares at a minimum of $15 each.

The funding, revealed in an October 14 regulatory filing with the U.S. Securities and Exchange Commission (SEC), represents a preliminary and conditional step toward a full buyout. While the filing didn’t name the lender, reports from Semafor indicate that New York–based Fortress Investment Group may be backing the deal.

“Young people aren’t disinterested—they’re priced out.” That’s George Arison’s CEO of Grindr's bold argument. In a recent interview, he pushed back against the narrative that Gen Z is losing faith in dating. Instead, he says, it’s the overly monetized business models of many apps that are driving users away.

Arison points out that some dating apps charge for virtually everything—messaging, matching, visibility—making the free versions almost unusable. He claims Grindr has intentionally kept its free product “extremely robust” so that users don’t feel compelled to pay just to participate.