Dating Services

Have you always wanted to be able to start conversations with other members easier on OKCupid? Now you can as their new Ice Breakers feature is now in beta. Ice Breakers are a little different on OkCupid than on other dating sites (also called Winks, Flirts, Express Interest). Ice Breakers have their own page which when you visit will show you other people with similar interests. From there you can then write a short message to one or more of these people about those interests, an instant conversation starter.

Thanks to Online Dating Insider for the heads up. To find out more about OkCupid's Ice Breakers read our reviews of OkCupid.

The Unofficial eHarmony Blog sure knows how to dig for eHarmony news. They found this banner on the eHarmony US website:

under the URL "http://www.eharmony.com/static/images/diamondgiver/banner/".

From this banner it looks like eHarmony is creating marketing material for a possible new personalized matchmaking service where eHarmony Matchmakers select matches for you and possibly setup the dates (my thinking on this). All this is speculation, but it does sound close to how the China dating site Zhenai.com operates (see Story). They have a 350 matchmaker call center which sets up dates for clients.

The service looks to be called eHarmony Personal Matchmaker Service but the above banner image was found in a directory called DiamondGiver. In the service industry Diamond usually means the highest quality (and most expensive) service. We didn't see the word Diamond in the image so once again we are just speculating.

Match.com has done this type of service before in which eHarmony may be getting into. They called it Match Platinum (the old Platinum service not the new one, see Story). This Match.com service was only available in Texas and was not tied directly to the Match.com dating site. Match Platinum offered customers a one on one matchmaking service but it has since been shutdown (RIP 2006-2008).

To find out what other think about this dating site, check out some eHarmony reviews.

Oops, eHarmony.co.uk got into a little trouble with the UK Advertising Standards Authority (ASA) for a TV campaign which aired in 2008. The TV commercial in question shows 8 couples who me on eHarmony. A voice over states during the commercial:

It’s no surprise that over 4 million Americans get married each year. But what might surprise you is that 2% of those newlyweds said they met on eHarmony. And now we’re in the UK.

A total of 5 viewers challenged the 2% of marriages eHarmony claimed to be responsible for, and a further 3 complained about the "significant conditions" needed to receive free matches.

The ASA ruled that the eHarmony ad was misleading because it had made an absolute claim on the statistics in the ad and the dating site also failed to make it clear that 20% of all visitors who attempt to sign up to the service are disqualified. To fix this problem eHarmony plans to indicate that the statistics mentioned in the advertisement are the results of a study done by Harris Interactive in 2007. eHarmony will also further explain that to receive free matches new members must fill out a in-depth questionnaire and fall within the required age range and marital status.

For more on the story, read Marketing Week. To find out more about eHarmony, you can read our review.

I have been poking around the FriendFinder Network of dating sites lately and have notice that they have modernized the user interface a bit. The improved site design doesn't look as busy now, which should attract more daters. FriendFinder has always been in the forefront of keeping their sites fresh and up to date with new features. They were one of the first dating sites to offer built in members blogs and interest groups. The one problem with a feature rich site is they tend to have complex user interfaces which can turn less tech savvy members off (just take a look at Facebook now).

I also notice that they have removed the advertising again from their dating sites home page and from the members pages as well. This improves the looks of the sites 10 fold and I applaud FriendFinder for doing this. A site without ads looks so much more professional.

While not directly related to dating, I notice this in my searches: "FriendFinder.com Games". It's a flash games site that has over 8000 free games to play. It looks like the FriendFinder Network plan to make money from the Google Ads on the site.

If you want to find out some more about a FriendFinder Network dating site, you can check out our review of FriendFinder.

Related Story: What is With Advertising on FriendFinder?

There is not much to this Economist article but it does offer a few interesting statistics on the UK online dating scene.

Did you know 5 million singles visited British dating sites in September, 2009? On average about 4 percent of people have used a dating site in Europe. In Britain, online dating is twice as popular with 8 percent of the population having visited a dating service.

This is probably one of the main reasons why eHarmony now operates a dating service in the UK. Since it opened in June of 2008 eHarmony.co.uk now has more than 500,000 singles registered with them. To find out what makes eHarmony a popular choice among singles, read our eHarmony Review.

Starting this Friday, November 20th, 2009, eHarmony UK (eHarmony.co.uk) is having a 4 day long free communication weekend. Until Sunday midnight (Nov. 23rd), all members of this dating service can review matches and communicate with all members for free. All that is required from you, is the time you need to try out this matchmaking service.

eHarmony places an emphasis on long term relationships that lead to marriage. If this is something that interests you, give one of the fastest growing dating sites in the UK a try.

The last free communication weekend for eHarmony UK was held at the end of October, just 4 weeks ago (see Story).

Read our review of eHarmony for more details and users opinions on this popular matchmaking service for British singles.