eHarmony Gets Creative and Interactive

I see eHarmony is getting more creative. I noticed this interactive Flash ad which prompts the reader to guess which man was matched with the woman. Dragging the man's profile photo to the blank box will reveal the answer.

While ultimately this is a guess on the participators part, the resulting message by eHarmony drives home the point that they don't use guesswork to determine matches. I thought this was a smart way to show potential members what is eHarmony's major selling feature, their matching algorithm.

eHarmony also has this ad which you need to guess one of their 29 dimensions of compatibility. By clicking on the letters in the correct order you can spell the dimension. This simple exercise engages the user before they even reach the dating site. If someone takes a few seconds for this puzzle, I bet most will continue once the reach eHarmony and fill out the profile.

To find out more about this dating service, you can read our in-depth eHarmony review.