How Mobile Solved The Online Dating Problem – Especially For Women

- Friday, February 21 2014 @ 06:57 am
- Contributed by: ElyseRomano
- Views: 964
Much has been said about online dating's transition from stigmatized service used only in the shadows to full-blown pop culture trend. The term "meteoric" has never been more appropriate. Online dating's rise to total world domination has been unprecedented...and we might have mobile to thank for that.
With the equally meteoric rise of mobile dating, online dating has become a social activity - one that people are happy to discuss in public in a way they've never been before. Tinder turned public perception of online dating on its head, especially for the young people who primarily make up its userbase.
It's not unusual to see friends using the app together, sharing images and messages amongst the group, or sending each other screenshots of especially notable Tinder chats. It's what people talk about on the bus, what they use to pass the time while waiting in long lines, and what they turn to when they're feeling awkward at a party. The online service is rapidly becoming integrated into our offline lives, and no one is embarrassed about it.
Though all online daters have benefited from the attitude adjustment that came along with Tinder, one group may be discovering some very important bonus benefits: women. Traditional thinkers say that women only want relationships - they're not interested in casual dating and would never judge someone on appearances alone. Yet 45% of Tinder users are women, and they seem perfectly comfortable with the app's low-commitment approach to relationships and reliance on physical appearance.
Tinder's non-profile profile offers up very little information (all culled from Facebook) about users, meaning it disproves a second common stereotype: that, unlike superficial men, women require detailed information about men before deciding if they're interested. The stripped down profile also prevents users from feeling exposed in an uncomfortable way they might on an online dating site. If you haven't spent hours on a meticulously crafted profile that digs into the heart of the "real you," rejection hardly feels like rejection.
There's also the message problem. Female users on online dating sites are famously bombarded with messages from admirers, an overwhelming experience that turns many off from online dating as a whole. But Tinder users can only receive messages from people they've indicated an interest in, and the app doesn't allow users to send photos (meaning unsolicited scandalous pics are kept at bay). It's a perfect solution.
And then there's the final plus of Tinder: it's fun. It manages to be silly, exciting, intriguing, and socially acceptable at the same time. Online dating has yet to crack that code.