Dating Services

So just how easy is cheating online for men compared to women? To what abysmal lows will people stoop to steal another person's partner? And how can you uncover a cheater without tumbling down the rabbit hole of morbid, life-consuming paranoia?

Those are the questions asked on Recovery.org, where a brave sole posed as 40 different people on OkCupid to find out how the Internet affects infidelity. Each fictitious dater was married or 'seeing someone,' and their mission was clear: they wanted to cheat. Real photos were used, and the fake profiles were spread across the 5 US cities dubbed the "most unfaithful" by Ashley Madison.

The profiles were divided into four categories: The Brazen Cheats, The Married Maybes, The Recently Taken, The Sincerely Singles. Each category had distinctive characteristics:

Last week TrueCar.com bought the True.com domain from the now bankrupt dating site True Beginnings. They paid $350,000 US in cash which was the asking price.

True has been heading down hill for years now and after some lawsuits in 2009 we stopped recommending the service.

For more on the story you can read Elliot's Blog.

Big changes are in store for Match in 2014, and by "big" I really mean big. IAC/InterActiveCorp, the Internet holding company controlled by billionaire Barry Diller, plans to turn its Match dating services into a separate business with its own chairman. The newly created group - which also includes Tutor.com, DailyBurn and IAC's investment in Skyllzone - could be setting the stage for a potential spinoff.

A whole lot of internal rearrangement will follow the creation of the new business, called Match Group. Greg Blatt, IAC's chief executive officer, will become chairman. Blatt will continue to report directly to Barry Diller, the Chairman and Senior Executive of the Company. Sam Yagan, the CEO of Match, will become CEO of the Group, where he will focus on growing the dating businesses, implementing best practices, and expanding the Match Group portfolio. Blatt will step down as CEO of IAC and will not be replaced. Instead, Joey Levin, CEO of Search & Applications, and Kerry Trainor, CEO of Vimeo, will report directly to Diller.

Diller explained the move in a statement released just before Christmas. "Over the last three years our areas of focus have crystallized, our management teams have developed, our reporting lines have consolidated, and Greg and I agree that a less centralized operating structure, pushing talent and decision-making closer to the businesses, is now the best way to achieve our growth objectives," he said.

"IAC has evolved into three principal areas of focus," he continued, "and we're now organizing that way. First the Match Group, with early and later stage businesses, collectively represents a significant portion of IAC's value. Our ambitions for growth here are great, and with Greg continuing to work alongside Sam Yagan and the talented management teams these businesses have in place, I have utterly no worry that our goals will be realized."

Investors seem to be equally confident. IAC stock vaulted to a six-year high of 70.44 in afternoon trading directly after the announcement, then closed the day up 14% at 68.49. Shares have rebounded 29% since October 30, when IAC's stock sank more than 8% following a disappointing third-quarter sales report and an analyst downgrade.

Things look bright for the spinoff. "They are effectively aligning the best management resources in the best way possible," John Blackledge, a New York-based analyst at Cowen Group Inc., told Bloomberg. "All those businesses that they have spun off before have been pretty significant," added San Francisco-based analyst Kerry Rice.

To find out more about this dating service you can read our review of Match.com.

The 2013 Dating Sites Reviews Single's Choice Award poll was closed on January 2nd in 2014. It received 423 votes. This article looks at the second question of the poll were we asked you to recommend the best free dating site from our list of seven. For the list we choose the seven most popular free services. A dating site is considered free when a member can create a profile, search for matches, and communicate with all members through email for no cost and with no credit card required. A free dating can offer an upgraded membership that can include other perks but it must keep the core dating site experience free.

The 2013 Single's Choice Award for a Free Dating Site goes to Plenty Of Fish (POF). This makes it the fifth straight year for Plenty of Fish to win this award. They received 22.46% of the vote which is 95 votes in total. It looks like singles have been trying other free sites this year as in previous years POF always received at least 30% of the vote. I wonder if Plenty of Fish will hold onto the top spot again next year? I guess we will have to wait 12 months to find out!

Here are the final results of the poll:

1. Plenty Of Fish (POF)
2. OkCupid
3. DateHookUp.com
4. Meetup
5. BookOfMatches
6. Craigslist
7. Mingle 2

Once again OkCupid.com came in second place. Last year was a close race and this year was just as close. Plenty of Fish squeaked by with just 3% more votes. In other years the difference between first and second place has been more than 10%.

Read our review of PlentyOfFish.com for more information about this online dating service or visit Plenty of Fish directly.

For 2013 the winner of the Editor's Top Pick - Over All Award is Match.com. For seven straight years Match.com has been our number one dating site. They continue to bring in new members who quickly finds results and with this success the word spreads. One of the best things about Match.com is that its appeal is very broad. In 2013 25% of their members are under the age of 29. Almost 50% of their members are between the ages of 30 and 50, and just over 25% are 50 years or older.

This year Match.com continued to expand their Stir Events which are now available internationally. They also have added more games to the event which have proven very popular. In 2013 Match got a boost in publicity when Martha Stewart became a member and added a dating profile. In just a couple of days her profile had over 20,000 hits.

Read our review of Match.com for more information about this online dating service or visit Match directly.

This Year's Runner Up for this award is: Plenty of Fish

This is a truly international take on online dating.

A Russian man, Andrey Andreev, who established the London-based online dating service Badoo, has found his site winning over users in France, Spain, and Italy. "The seven-year-old company says it has signed up some 200 million people worldwide, 25 million of them active users," reports Bloomberg, "making it the biggest dating service, according to ComScore."

Andreev's ambition is to make Badoo "a social network for meeting new people," rather than a service for connecting users with people they already know. So far, his ambition has paid off: Badoo has been profitable since 2009, with last year's sales expanding about a third to $200 million. The company now has its headquarters in a loft in London's trendy SoHo district, has hired Goldman Sachs Group Inc. as an advisor, and may have an IPO in its future.

The challenge Andreev now faces is to keep US rivals like Tinder and OkCupid at bay, while expanding Badoo beyond its current strongholds in southern Europe and Latin America.

The key to doing so might be Badoo's business model. Unlike services like Match.com, Badoo doesn't charge a monthly fee. Instead, users are invited to pay 1 euro to highlight their profile on the site and increase their chances of being noticed. Because the advantage only lasts for a minute or two - until other people pay to raise their profiles as well - Badoo says that some dedicated users have paid for as many as 20 boosts per day.

Competitors' responses to Badoo's success have been mixed. Jessica Delpirou, director of Meetic France, told Bloomberg that Badoo is no threat to her service, saying that users prefer her more traditional dating site (a sister to Match.com in the US) despite its higher price, because it creates better matches. "People seeking serious relations need confidentiality and tend to pay for a subscription," Delpirou said.

OkCupid founder Sam Yagan told Bloomberg that he, too, believes his service is superior to Badoo and is rated higher by users. Officials from other competitors, like Tinder, did not return Bloomberg's requests for comment.

Right now, Badoo far outstrips Jiayuan, the largest dating service in China, which registered 19 million active users as of September 2013, according to ComScore. Badoo's userbase is also larger than Meetic's 16 million, Match.com's 8 million, and OkCupid's 2 million. And that's all before further expansion into Asia, Britain, and America, which Andreev is currently eyeing. If things continue on the same path, these other dating sites might soon be changing their tunes.