Online Dating

The start of a new year is also often a busy time for online dating, as people make new resolutions and vow to try out new experiences. But what if you’ve already got your profile established? Is there a way to take advantage of the surge in traffic?

First, make sure that your profile was updated recently. Even if you’re an old hand at online dating, you don’t want to give the impression that your profile has been sitting around gathering dust. Any tweak will do, but while you’ve got your editing pen out, scan for any outdated information. Are any references to upcoming movies or events outdated? Are you talking about sticky summer nights? You don’t necessarily have to add a new current reference, but you definitely don’t want any old ones lurking about.

The holidays are a prime time to take pictures, and most new profiles will reflect that. As such, if all your pictures are from the beach last summer, they might well stand out as a little odd. If you’ve got an acceptable candid photo from the holiday season, throw it in.

Not only does it say that you’re currently maintaining your profile, it says you aren’t afraid to show what you currently look like. The new year is often a time for resolutions and goals about body image. By including a current picture, you’re saying you’re confident about meeting someone new now, not after you’ve shed some holiday pounds. It’s always sensible to include a current pic anyway, but this time of year adds subtext that can work in your favor.

Don’t be afraid to internalize that subtext, either. It can be exciting and positive to share your excitement for the new year, and your own new goals, but remember that you’re trying to find someone who is compatible with who you are now, not some reinvention. You’re looking for someone with whom to have new experiences and adventures, not someone who will only be interested after them. Take advantage of the fresh profiles in the new year - but don’t lose sight of what you’re looking for.

Do singles prefer taking selfies or traveling? What city has the highest number of active daters, or at least those who message the most? What height do most women prefer when they filter their matches?

If you like knowing the answers to these kinds of questions – in other words, identifying peoples’ preferences and what are they actually doing when they’re online dating - Match has just presented a wrap-up list of dating stats for 2014, culled from its extensive database. 

Tinder might be taking the dating world by storm, but so far the traditional dating websites like OkCupid and Match have been studying their users and providing us with valuable data about how people actually date, instead of just making assumptions. As it turns out, not everyone is into hooking up or taking selfies despite popular opinion and Tinder. But singles do tend to be visually stimulated. It’s all about the photos.

According to Match.com, 4.8 million photos were added to its site in 2014, and 280 million total were “liked.” It seems the ladies know that men are looking at their photos more than anything else, because straight women topped the list of most photos posted, with an average of 3.6 photos uploaded per woman (compared to Lesbian women and Gay men with 2.3 photos on average, and straight men with 2.8 photos on average).

And what cities are the best in terms of active online daters? Interestingly, Miami subscribers sent the most messages (over both New York and Los Angeles); users in Albany, New York logged in the most; and not surprisingly, those from Anchorage, Alaska searched most frequently outside their city looking for potential dates. Salt Lake City was the runner up, with the second highest number of users looking outside the city limits for love.

As for keywords people include in their profiles, “travel” came in first with over 1,000,000 people using the term to describe their interests. “Down to earth” is another popular phrase used in online dating profiles, with over 232,000 including it in theirs. The word “selfie” appeared in profiles far less often – just north of 5,600 times. Match.com even discovered who included the most hashtags in a profile – (44 hashtags to be exact).

Among the most common words used in profiles: Electrician, Welcoming, Warmhearted, Quickest, and Ladies. Other interesting choices that were among the most popular include crochet, sewing and Cosmetology. (I’m kind of surprised things like “jogging” or “watching football” didn’t make the top of the list, but maybe people are starting to branch out?)

And apologies guys – the height that most of your female Match.com counterparts were looking for was 6 feet. Being tall is definitely an advantage for men.

What’s in store for 2015? I guess we’ll have to wait and see. For more information on this dating service please check out our Match.com review.

Right now everyone is talking about the big resolutions you're supposed to make for 2015. High on the list this year, as they are every year, are all things related to dating and romance. And that's great – I'm a firm believer in setting goals for yourself – but you can't figure out where you're going if you don't understand where you've been. Before you start making plans for 2015, let's talk about 2014. Specifically, about where you went wrong with your online dating profile in 2014.

First things first: don't think that going wrong is...well...wrong. It's fine. It's part of the process. And don't think that going wrong means there's something wrong with you. There isn't. All it means is that, somewhere along the line, something went a little haywire with your profile and decreased your chances of meeting someone meaningful on the site. And the good news about all that is, it's fixable.

So where exactly did things jump the tracks? Here are 7 reasons your online dating profile didn't work in 2014:

1. You didn't include an image: I get it. It's a privacy thing. But if you want to be successful on a dating site, there's no way around it. A clear picture is a must.
2. You didn't write enough. I know this sounds crazy, but that profile asking you to write about yourself is there so you can actually write about yourself. No-word answers, single-word answers, and in many cases even single-sentence answers, are not acceptable. You would move on if you came across that profile, so don't expect potential dates to do anything different for you.
3. You wrote way too much. It's easy to take that last piece of advice and run away with it. Yes, no one wants to read a weird e.e. cummings poem of a profile, but no one wants to read an epic James Joyce novel either. A wall of text is overwhelming to read and even more overwhelming to digest. Save some getting-to-know-you for the first date, will ya?
4. You focused on the negative. Read your profile out-loud to yourself and be honest. Do you sound hurt, angry, sad, or negative in any other way? Experiencing those emotions is ok – it's part of life – but making your online dating profile about them is not ok. Optimism is attractive. Sounding like you have more baggage than an airport over the holidays is not.
5. Some things are better left unsaid...but you said them anyway. Having strong opinions is a good thing. Being able to express them calmly, clearly, and confidently is also a good thing. Doing that in your profile is...maybe not such a good thing. Unless the issue at hand is 100% a dealbreaker for you, keep the controversial stuff to yourself until a later date.
6. You sound just like everyone else. You like hanging out with friends. People say you're fun and funny. The first thing people notice about you is your eyes. You're into candlelit beaches and long walks to dinner. Yawn. Did you copy/paste your profile? You sound just like everyone else on the Web, and that's no way to score a date. Differentiate yourself.
7. You didn't have one. Wait, you don't even have an online dating profile yet? Well there's your problem. Start there and get back to me in 2016.

Back in May, things were looking good for Zoosk. The company had just filed its S-1 registration statement with the SEC and announced plans to raise $100 million in an initial public offering. The website had reached 26 million members across 80 countries, including 650,000 paying subscribers. Revenue was up 63% from 2012 to 2013, rising from $109.1 million to $178.2 million, and net loss had decreased drastically.

These days, the story is a little different for Zoosk. The company just announced major changes in leadership. CFO Kelly Steckelberg will be taking over as CEO. She is replacing co-founder Shayan Zadeh, who will become a member of the board. Zadeh will be joined on the board by co-founder Alex Mehr, who is currently president.

Along with the leadership shuffle, Zoosk is reconsidering its IPO. “Since the time we filed, the market condition around comparables that would be used to help value our company, like Angie’s List and Care.com, have not performed well,” Steckelberg told TechCrunch. “While the overall market might seem receptive to a public offering, subscription businesses have suffered.”

Zadeh agrees, saying that consumer subscription business are not currently fairing well in the market, forcing Zoosk to table it's plans for an IPO until a later date. He, Mehr and Steckelberg are adamant that the leadership changes have no bearing on Zoosk's decision and are merely coincidental.

Still, however, there is plenty riding on them. TechCrunch notes that Steckelberg is a logical replacement for Zadeh, because “She has experience building internet subscription businesses serving as controller and chief accounting officer at WebEx, joining Cisco as part of an acquisition and later serving as divisional CFO in Cisco’s WebEx consumer segment.” She has also held positions of power with Epiphany and PeopleSoft.

At a time when online dating, especially in the ever-evolving mobile sphere, is hotter than ever, Zoosk's changes stand to have a huge impact. Mehr explains that “Since day one of the company, we’ve been making product decisions over long periods of time. It created more of a top-down approach to design, where people were focused on decisions that Shayan and I were making. Kelly’s approach is more collaborative. She wants to listen to many more voices in the company when it comes to product decisions.”

Can that new collaborative approach keep Zoosk alive – and profitable – in the years to come? Steckelberg is confident. “Zoosk will be in a situation when cash-flow and current cash balance are going to be enough to carry this company forward,” she assures.

Benjamin Franklin famously said that the only certain things are death and taxes. These days, a third inevitability should be added to the list: breakups.

They're an unfortunate fact of life, even now when we're wrapped up in the joy of the holiday season. Perhaps especially during the holiday season, when the pressure's on and stress is running high. Online dating app Clover decided to find out once and for all if the holidays are prime time for breakups, and their answer is...

Yes.

Sigh.

It's a downer, but it does appear December spells doom for a number of relationships. Clover analyzed data from 150,000 of its users, and found that there’s a whopping 300% leap in Clover sign-ups from people who are already in relationships during the month of December. Of those people, most are women – 33% more than men, to be precise. 6% of women who sign up during the holiday season are already attached, compared to 4.5% of men.

What's even more interesting than the gender gap is the correlation Clover discovered with income. A person is 2.5x more likely to seek a new relationship during the holiday season if he/she earns less than $60,000 per year. Clover offers no potential explanation for the phenomenon, but Bustle suggests that it could be because “most people making under $60,000 tend to be younger than those making over $60,000, which means they’re probably less inclined to 'settle down.'”

If you know a breakup is in your immediate future, you have a major decision to make. To breakup pre-holidays or post-holidays, that is the question. If you wait until after the festivities, you risk feeling like you livied a lie, but avoid the serious potential for awkwardness or loneliness. If you end things before the holidays, you won't have a sweetie to spend them with but you'll have the confidence that comes from knowing you faced the decision head-on.

Either way, remember that singlehood – before the holidays, during the holidays, and at any time after – is hardly a terrible fate. In fact, dating isn't always all it's cracked up to be, as these dating disasters will remind you. A read through a few tales of infidelity, ill-timed Facebook updates, and dual identities should be all the proof you need that spending the holidays single isn't so bad.

Besides, then you don't have to share the eggnog.

Tinder who? Dating app Hinge has been on a slow climb uphill, but is gathering a lot of momentum as it goes. The app has broadened its reach beyond the initial major cities, which helped build not only its user base but also its brand as a serious competitor to Tinder.

This month, the app also made Time Magazine’s “Top 10 apps of 2014,” beating out the sensationally popular Kim Kardashian Hollywood despite the fact it made $100 million this year alone. (Tinder did not make the list.) Time took a dig at Tinder, noting: “Hinge sparked a flame in 2014 as it spread to more and more cities around the U.S…[Its] matchmaking connects to your Facebook account to foster friend-of-a-friend connections, a novel concept in a sea of dating apps that prioritize immediate, nearby and mostly anonymous relationships.”

Now Hinge is launching version 3.2, and due to audience demand is starting to change some of its policies, allowing for greater access to matches. Instead of providing potential matches once a day at noon, you can now view them at your convenience throughout the day. (I’m guessing this is to get people to log in more than once a day as opposed to creating a daily traffic jam.)

Hinge is also offering more matches per day. Unlike Tinder which provides an endless array of matches whenever you log in, Hinge is more particular, mostly because it has a more limited network to pull from – namely, your Facebook social circles. In order for Hinge to match you, you have to have a Facebook friend in common. (This probably encourages users to add more Facebook friends to their network, too.)

The app began in Washington D.C. and made its way to major cities including New York, San Francisco and Los Angeles. Hinge has further expanded its territories in recent months – adding St. Paul and Minneapolis, Omaha, Indianapolis, St. Louis, Miami, Tampa, Orlando, Denver, Seattle, Houston and Austin.

According to a recent article in Wired, the company has experienced 500% growth since January. While it isn’t doing Tinder’s numbers in terms of downloads and number of matches per day, the company feels its more measured growth is a better indication of its potential for long-term success.

What is in store for Hinge in 2015? On December 11th, the company announced that it raised an additional $12 million, which will help its expansion into even more cities, including its first launch into international territory in February, when it debuts in London.

Hinge is definitely a dating app to follow. For more details on this dating app you can read our Hinge review.