Tinder, Hinge Holding Wedding Competitions for Users Who Meet on Their Apps
- Tuesday, July 04 2017 @ 07:44 am
- Contributed by: kellyseal
- Views: 1,424

Online dating companies are thinking outside the box, thanks to the flooded app market and growing consumer base. Popular dating apps Tinder and Hinge are now offering wedding competitions to users who meet through each of their respective dating apps.
Tinder announced that it would offer to pay $100K towards the cost of an LGBTQ wedding for a couple who met through the app. The move was a nod in honor of Pride Month in June.
Tinder launched a new feature last year to include “transgender” as a gender choice, along with almost 40 other options with which users can choose to identify. The company saw an additional 250,000 new matches made as a result of the inclusion, and now, they want to encourage one lucky LGBTQ couple to tie the knot. Tinder also discovered via a recent study that these users are more likely to want a serious relationship, rather than a hook-up. According to an article in Elite Daily, the large majority of gay users (66.4 percent) and lesbian users (62.1 percent) agree that using Tinder will lead to a long-term relationship.




