Dating Services

On Wednesday Avalanche (the owners of Date.com, Matchmaker.com, and Amor) announced that they will be offering virtual gifts for sale on their dating sites. Just in time for Valentine's Day, members of these dating communities can send a $1 virtual gift to help make an impression with a potential date. To send a virtual gift:

Members purchase tokens that can be converted immediately, or at a later date, into Virtual Gifts. Online gifts, which range in price and start at $1, run the gamut from romantic to flirty. Everything from roses, hearts, Cupids and boxes of chocolates to martini glasses, food, stuffed animals, and even a shiny red sports car are available for purchase. Specialty items and limited edition items will be introduced in future updates of the feature.

Branded Virtual Gifts will also be available to advertisers that are looking for innovative ways to market products to online daters. Singles do not have to be paying subscribers of the sites to purchase, send or to receive Virtual Gifts. Virtual Gifts can be purchased using all major credit cards as well as via PayPal.

Virtual Gifts are currently very popular on social networking sites. The industry is estimated to be worth $1.5 billion in 2008.

Time did a piece called Advice for the New Dating Game were they look at dating advice and who has been offering it. Some of the examples include online dating sites, psychologists, TV talk show hosts and stand-up comedians (they forgot dating blogs!). Chemistry.com was briefly mentioned in this article in regards to Dr. Helen Fisher, a biological anthropologist. She is Chemistry's chief scientific advisor and helped develop the profile questionnaire and matching system for the dating site.

I also notice a piece in the March issue of the Discover magazine called The Ascent of Darwin. In the first paragraph Dr. Helen Fisher is called a Darwinian matchmaker because of her research into the science of romantic attraction. Discover further reveals that she bases her ideas on the principles of evolutionary psychology, which is a field that is inspired by some of Charles Darwin's insights.

Look here for the full Time article and for more information on the above online dating site, read our Chemistry review.

I got an email from someone tonight complaining about how Be2.com makes you jump through hoops to cancel a membership. Apparently you need to request cancellation of their services via fax. And the fax must contain the following information:

• full name
• address
• email-address
• username
• date of purchase of Premium Membership
• total sum
• reason for cancellation

An article at the Globe & Mail looks at the increased popularity of online dating since the downturn in the economy which started in the fall. They include a couple of reasons for this. The main point mentioned is, people rather use online dating first to filter out the duds (their word) before spending good money on an expensive dinner.

It's a pretty good deal at $25 a month to go out and meet people online, versus going out and spending 50 to 100 bucks per night and possibly not meeting anyone.

The other reason they suggest is bad times makes people re-prioritize what is important in life. I agree with both of these points, plus I think online dating is also a good distraction from bad times. Nothing legal gives you a better high than when you find someone that gives you that butterfly feeling in your stomach.

The article also gave us a few more statistics of some of our reviewed dating sites. Lavalife member registrations are up 11 percent from November with Toronto leading the charge with a 20 percent increase (Lavalife is based in Toronto). Messaging among members on Lavalife is also at a 6 month high. At the same time Plenty of Fish has had a banner year with a 77 percent increase from December 2007 until December 2008. Apparently about 900,000 people log in every day. A poll at Date.com also discovered that almost 50 percent of members are now spending more time on their dating site making sure they have found Mr or Miss Right before they go out on a date.

We just got the official word that eHarmony is planning for a Free Communication Weekend from February 13th to February 16th 2009. eHarmony is taking advantage of the large number of singles that will be using dating sites on Valentine's Day and during February (the busiest month for online dating). eHarmony wants to show how well their matching system works and, what better way to do this than to give all members (not just new ones) full access to the site. This allows you to review your matches and communicate for free.

This is Free Communication Weekend number 15 for eHarmony. They also had one last year at the same time. If eHarmony's promotion pattern continues you can expect to see more free weekends on or near every major US and Canadian holiday.

Read our eHarmony review for more information on this popular and award winning dating service.

In late January, True.con announced that they have added video chatting to their dating service with 26 different chat rooms.

At a given time, a member may find over 1,000 people chatting, flirting and having fun. The feature not only allows chatters to view up to 10 webcam broadcasts simultaneously, but also allows any two people into a private chat together.

True.com's new group video chat room allows members to enjoy a party like atmosphere since you can view and talk with up to 10 people at once, while the private one on one chat allows for subscribers to go on virtual dates. Online dates allows singles to see how they interact with each other in real time before they commit to taking their relationship off line.

For the full story read True.com's press release.