Targets College Aged Singles

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The free dating site by called Down To Earth was launched in January and since then, they have had more than 100,000 members join. On average, Down To Earth has about 1,500 members join every day. According to DownToEarth Spokesman Tori Johnson:It’s very user-friendly, it’s completely free, and you can post images of yourself, Johnson said. It’s like a normal profile. Solotaroff said online dating is increasing among Americans. There are 93 million eligible singles in the U.S. and about 3 million are using paid dating sites, he said. Free online dating also is growing – at a rate of about 70 percent per year.

Down To Earths market is the College-aged crowd (18-25) which they currently have about 21,000 members. By the end of 2009, the goal for total number of memberships at Down To Earth is 250,000. The dating sites main feature which makes it fairly unique is the RealRatings system. It is designed to keep married people out and dating profiles honest by allowing other members to score a person's profile accuracy after a date. The score is a 1 to 5 star rating.

For more information on the dating site, read our Down To Earth review.