Dating Services

The Miami Herald has some interesting information in their article about people going online to look for married dating and affairs. The largest affair dating site of it's kind is Ashley Madison. As with most dating sites it is free to join but requires you to buy tokens or credits to message other members. AshleyMadison.com reported in March revenue in the 10's of millions of dollars and 3.86 million members worldwide. 12 months ago we reported that Ashley Madison had just over 2 million members (see Story). Business has been very good for them as they increased their membership by 50% in less than a year. The six largest markets for Ashley Madison in order are:

• New York
• Los Angeles
• Toronto
• Dallas
• Houston
• South Florida - With over 177,000 members.

The gender split on average is 70 percent male and 30 percent females but in Florida it is more even with 60 percent of South Florida members being male. This ratio split is on par with other dating sites whose main theme is the intimate encounter.

Founder Noel Biderman when he launched the dating service in 2001 decided to name it after the two most popular girl baby names that year, which happened to be Ashley and Madison. He originally decided to create an affair dating site after he did some research and found that almost 35 percent of people using online dating sites already had a partner. He thought this would be a win-win situation by providing a place for cheaters to go and preventing singles on other dating sites getting duped by people just looking for affairs.

We have talked before about the dating site called Scientific Match which uses DNA and the body's natural fragrance to match compatible singles (see Story). The Discovery Channel has an article which examines the dating site and the science behind it called Major Histocompatibility Complex or MHC for short. The idea is that opposite immune systems attract, thereby making it easier for any offspring of the relationship to fight off disease. To back up the science in their match system, ScientificMatch.com has more than:

40 peer-reviewed and published studies documenting the positive effect of different MHC's in couples.

The problems in which Scientific Match is having, is trying to gather enough members to be able to create proper matches. Plus these matches are not cheap and cost nearly $1000. Plus, Scientific Match still needs to screen potential matches for the normal profile attributes like location, age range and other preferences. That is why they are now considering licensing the technology to other dating sites.

For the full story, check out The Discovery Channel website.

Real Housewives of New Jersey star Danielle Staub has been using the dating site WealthyMen.com to find a sugar daddy according to the New York Post. The name she uses on the site is Guccilove (I checked and she is still there). Her hunt for a man is featured in the first episode of Bravo's latest spin off of the Real Housewives franchise. Apparently it didn't go to well at the end of the episode as a planned meeting with her new potential boyfriend at a New Jersey restaurant ends in a no show.

For the full post visit The New York Post and for more information on this dating site for finding sugar daddies, read our Wealthy Men review.

After seeing the Lindsay Lohan spoof TV ad (see Story), I decided to post some of the other higher quality eHarmony mock commercials I have found online. The only one I am missing is the parody commercial from Saturday Night Live called Me-Harmony.

Here is one called eHarmonize:

Here is one from The Daws Brothers called Lowered Expectations:

Note: Unfortunately the source to the video and/or image which once was displayed here has since been removed by the authors for an unknown reason.

Here is 3 separate skits from the television show MadTV:

For a more serious look at this online dating service, read our eHarmony review.

We wrote recently about Match.com selling their European operations to Meetic (see Story). For the sale we knew that Match.com will receive 27 percent share of Meetic plus a 5 million euro note. What we didn't know is, according to Ross Williams, CEO of WhiteLabelDating:

There was a clause in the announcement that didn't make many of the headlines, but I think will tell you the direction IAC is going in: Match has the option to buy Meetic in its entirety in about three years.

This makes things interesting. Before I knew about this piece of information, I had thought Match.com had decided to maybe concentrate on the North American market like everyone else. If Match.com has the option to buy Meetic then this makes more sense in the long run for the two companies. I could never see why Match had decided to get out of Europe since revenue wise they were doing well and, they have numerous other partnerships in places like South America and Asia (therefore they are not just concentrating on North America). If the sale does go through then, Meetic's CEO and founder, Marc Simoncini, will still be the main shareholder with over 20% and 36% of the voting rights.

Visit Mad.co.uk for the full article called Love is in the air.

We were sent word of the most recent changes and feature updates that have happened to WealthyMen.com over the last few months. These changes in part are a result of a user survey conducted by WealthyMen.com over the past year to find what type of new features members wanted to see implemented on the dating site.

The new changes concentrate on member profiles, searching and fraud detection:

Profile

• Updated and simplified user registration pages.
• More options to profile for ethnicity and religion.
• Added more photo slots to profile gallery.
• Ability to block other members communication.

Search

• New advanced search feature.
• Reorganized search results.
• Expanded number of profiles visible on search results.

Fraud Detection

• Added steps to encourage verifications.
• Created proprietary fraud detection software.
• Added more staff to fraud detection team.
• Improved customer service operations and training.

The result of these updates so far has seen an increased number of verified members and more male members signing up. It is good to see WealthyMen.com concentrating on fraud detection. While I haven't heard of any problems on this dating service, all popular and successful dating sites suffer from scammers to one degree or another. Sugar Daddie and Wealthy dating sites have been among the first dating services to implement member verification. This verification usually is for photos and income level though sites like WealthyMen.com have started profession and education verification as well. Usually to receive verification, members need to email or fax in a number of documents. While not 100% fool proof (I doubt we will ever see anything that is), it is a good step, and users which see a profile has been verify, have less to worry about.

Other sites like eHarmony offer to verify information and/or do criminal background checks which is an excellent idea but little is known how in-depth these checks are. The other thing that sites like eHarmony need to do is offer this service for free (or part of the membership package). Currently eHarmony charges for their RelyID service. Once it is free, I am sure many more members will take the time to verify their information.

For more information on this Millionaire dating site, read our WealthyMen.com review.