Dating Services

According to a recent study conducted by dating app Bumble, seventy-four percent of singles in India believe it is important to have similar tastes in music as their partner.

The study also found that 91 percent, a vast majority of Indians surveyed, feel that music helps build a strong connection and 89 percent think that someone who has the same taste in music as them makes them more attractive, according to Indulge Express.

Bumble offers interest tags specifically for music that users can add to their profiles to interest potential matches, or at least get a conversation started.

NBCUniversal’s Peacock has struck a deal with dating app company Match Group to offer a three-month free subscription of its streaming service to users of the company’s popular dating apps.

The theme of the new campaign is “find someone to get streamy with,” according to the joint announcement.

The companies kicked off the campaign on June 22nd according to The Hollywood Reporter, and the offer will be extended to users of all of Match Group’s apps, including Tinder, Hinge, OkCupid, BLK and Plenty of Fish.

According to the announcement, the campaign will include “editorial content” and “experiential events” that are tied to Peacock programming, such as the upcoming Women’s World Cup and Big Ten football games. Match Group app members who participate will be eligible for additional offers and promotions from Peacock for the duration of the campaign, but the 3-month subscription is available now.

Bumble is testing its BFF (Bumble for Friends) service as a standalone app for finding friends, according to Mashable.

Bumble BFF and Bumble Bizz (for career networking) have been features on the main Bumble dating app for a long time, and now Bumble intends to spin BFF off into its own entity. The new app is being tested in the UK and select Asian markets, according to confirmation from Bumble. And according to Tech Crunch, though Bumble couldn’t confirm specific countries where it’s being tested, the app is also available in Australia, New Zealand and Philippines for both Androids and iPhones.

Bumble BFF expected to launch in the U.S. this summer.

It’s likely that the dating app’s Bizz service will be a standalone app down the line as well. But for now, the company is focusing on its BFF service, since about 15 percent of Bumble’s active monthly users utilize the feature.

Image: Her

Dating app HER has launched “Thirst Mode,” a new feature in time for Pride Month.

Thirst Mode offers HER users 60 minutes per day of unlimited likes, the ability to see who has liked them, and a chance to move their profiles to the top of the heap for more visibility, according to Cosmopolitan. This feature is intended to showcase that the dating app is prioritizing hookups as well as relationships, especially during Pride. The company found in a recent survey that 40 percent of its users were hoping to hook up with a friend this month.

HER was launched primarily for the lesbian singles community, but has now expanded to include “FLINTAS” (female, lesbian, intersex, trans, and agender singles).

The feature will be free during Pride month for all users, according to Cosmopolitan. After that, it will be a premium feature that costs $5.99 per month for those willing to pay.

Image: Bumble

Dating app Bumble is showing users it puts safety first according to its recent ad campaign “The New Rules of the Game,” which won an award from The Drum for Marketing the Americas 2023.

According to The Drum, Bumble wanted the campaign to speak to women, who are often worried about meeting people on a dating app because they are likely to encounter rude or explicit messages or photos when they are searching. The company highlights all the ways Bumble is creating a safe space for singles, where dating can be both safe and fun.

The campaign focused on real and important issues for daters while at the same time making it playful and engaging by doing a series of sports-related ads. In one, a female baseball player is up for bat and waiting for the pitch while the narrator talks about the “Private Detective” feature which keeps photos blurred, unless the user says it’s ok to see. At the end, the batter catches an eggplant and smiles, adding to the humor.

Image: Match

Dating app Match has launched a new feature called 72 Hours, aiming to get people off the app and into a real-life date by creating a time-limited online event. The app will gather participants in close proximity and help them connect.

The time-sensitive feature will be a weekly in-app experience. Users who participate will be able to select profiles on a map and start conversations (with a nudge to make weekend plans) before the 72 hours is up. The map will limit options to 15 potential matches, but users can adjust age and location filters to find profiles that are further away, according to Tech Crunch.

Participants will only have the 72 Hours to message potential matches, and after that, their messages will disappear. (Match will also provide a countdown to remind users the clock is ticking.)