Online Dating

New Dating App Mashr Plays Matchmaker via your Phone

Reviews
  • Friday, September 12 2014 @ 06:39 am
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  • Views: 1,635

Ever wanted to be set up by a friend? Or have you been introduced to a potential date over Facebook by a mutual Facebook friend? If you prefer meeting dates through friends rather than strangers, you might be interested to know there’s now an app for making these types of introductions.

This idea isn’t a new one. Jess Meet Ken is an online dating service that allows you to set up your single guy friends by recommending them to your Facebook friends. Hinge and CoffeeMeetsBagel are both matchmaking apps that introduce you to potential dates via your circle of friends on Facebook. Even Tinder got into the matchmaking game over a year ago with its service Matchmaker, which allowed its users to introduce their Facebook friends to each other. Tinder has since phased out this feature.

But Mashr insists it is doing things a little differently and will be successful, because unlike Tinder, it is making matchmaking the core of its user experience.

Mashr is pretty straightforward. One user pairs two of her friends together, offering an explanation on why they should meet. If both of them agree, Mashr makes the connection, much like Tinder.

Although this can get embarrassing for the matchmaker. If one friend passes, the other friend knows it, and what if they happen to run into each other in real life, since they are in circles of mutual friends? It could get a little murky, as with any friendship-based set-ups.

It could be argued that this is a model that works in the real world in an organic way, so over an app, it just increases your chances to meet a good (and vetted) match. Mashr Co-Founder Brian Nichols told Tech Crunch in a recent interview, “I know Tinder is all the rage these days, but does it really make sense to meet with a complete stranger? Wouldn’t it make sense (and be safer) if you were connected by a friend to your future significant other?”

Nichols maintains that people are more likely to say “yes” to a date if their friends are recommending them, rather than easily rejecting a stranger after looking at a couple of pictures over Tinder.

“People are on Tinder for themselves, to play the game of Tinder,” Nichols tells Tech Crunch.

But Mashr is also making a bit of a game out of its app with MashPlay, which is a timed game where you try to match as many of your friends together as quickly as possible. MashFeed shows all the matches people are making, not just the ones that say “yes” to each other, which seems a little TMI for users.

Hinge, CoffeeMeetsBagel, and JessMeetKen are all matchmaking-based apps competing for the same users. We’ll see how Mashr stacks up.

Tinder’s Star is Still Rising

Finances
  • Thursday, September 11 2014 @ 07:23 am
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  • Views: 2,126

A recent report of Tinder’s financial worth shows that its users aren’t going away anytime soon. The massively popular dating app is poised to increase its value and market share further over the next year. According to Market Watch, Tinder is growing at such a rate that Barclays predicts its valuation will reach $1.1 billion by the end of 2015, adding to IAC’s current $5.68 billion market cap. IAC owns many of the most popular dating sites, including Match.com.

What makes its value so high, considering the app is free for download? The answer is in the sheer number of users who download the app. As with most online dating sites, perception is key: the more users a site has, the more people will gravitate to it because they think their chances of getting a date, relationship or even hook-up increase.

Tinder’s popularity has taken off thanks to younger daters who embraced the mobile technology and liken Tinder to a game that is easy and fun to use. Plus, it has taken the stigma that is part of online dating away, because the app is mainly to support single people meeting each other casually as opposed to those looking to find serious relationships.

Tinder’s popularity is not just PR buzz. Its growth in the past year has been explosive, with 750 million swipes per day reported in February of 2014, up from 5 million in December of 2013. Today, it manages more than a billion swipes per day (resulting in 12 million matches each day). According to Market Watch, Barclays expects Tinder global daily active users to reach 20 million by April, or 40 million on a monthly active user basis. It also expects Tinder to generate as much as $180 million in revenue in 2015.

How Tinder will get this kind of revenue is unclear. Lately though, they have been floating a few ideas, including a “freemium” service where basic use of the app is still free but restrictions are in place that can be lifted for a fee - like the number of matches you get, or how many photos you see, or the ability to communicate. The founders don’t want to advertise on the app, but they are open to partnerships that would generate revenue from “real world behavior,” though they don’t define what that looks like. They are also focused on the age of Tinder users, and how they might evolve in their dating preferences as they get older. Right now, Tinder is mostly a product that young people use, especially teens and young twenty-somethings - those who might later graduate to a more serious pay service like Match.com.

Eyeballs are currency however, at least to investors, who see Tinder as a golden opportunity. For more on this dating app you can read our review of Tinder.

7 Things You Can Do Right Now To Improve Your Online Dating Experience

Tips
  • Wednesday, September 10 2014 @ 07:05 am
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  • Views: 1,322

Anyone who says online dating isn’t tough is either lying, delusional, or hasn’t actually ever touched a computer before. As easy as it is to create a profile and start clicking through potential dates, actually finding someone you connect with can be a challenge. Dating is hard, therefore online dating is hard.

Occasionally you find yourself in a rut. Or maybe you haven’t even started in the first place. Either way, there are things you can do today – right now – to give your online dating experience a much-needed boost.

  1. Start! What’s stopping you? Are you still worried online dating might not be for you? You won’t know until you try. Take the plunge.
  2. Give your profile a makeover. When was the last time you updated your profile? Can you remember the last time you looked at it? Actually, can you even remember what you put on it in the first place? You are constantly evolving and your profile should be too.
  3. Delete all the mirror selfies. You have friends. Get them to take your picture instead. No one cares what your bathroom looks like or what you wear to the gym.
  4. Upload a silly picture instead. Professional headshots belong in two places only: on your LinkedIn profile and in a casting director’s hands. No one is looking to date a carefully crafted (and probably Photoshopped image) – they want to date the real you. Someone with a personality. Show it off in a fun, free-spirited snap.
  5. Ask a friend to be your online dating support system.  Online dating can be intimidating, but nothing cuts down on the intimidation factor like having a trusted friend by your side. Motivate each other to keep meeting new people whenever the going gets tough.
  6. Be proactive. Don’t wait for someone else to make the first move. Take action! Your potential pool of dates expands rapidly as soon as you start initiating conversations instead of waiting for others to do it. You may not always get the response you want, but you’ll gain confidence from knowing that you tried.
  7. Set goals. As with most things in life, you achieve more when you set goals for yourself. Have you seriously thought about what you want out of your online dating experience? If you’re not sure, how can you find the person who will give it to you? Write down your goals – both short-term and long-term – until you have a clear picture of what you’re looking for.

CoFounder of OkCupid Launches a New Book Mining User Data

Advice
  • Tuesday, September 09 2014 @ 07:07 am
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  • Views: 1,240

Ever wanted to get inside the minds of thousands of daters to see what makes everyone tick? Maybe that seems cool, or maybe you’d rather sit in a dentist’s chair for five hours, but either way – it does make you curious.

So it’s no surprise that OkCupid Co-Founder Christian Rudder has decided to harness the power of OkCupid’s user data and create a book that piques our curiosity. After all, we all watched with fascination as the dating site’s blog OkTrends revealed its latest research, informing us of what types of people we are attracted to, we’re doing wrong in our online dating profiles, or how to effectively message other users. Rudder found interesting trends in the details, helping us ask questions we didn’t even know to ask. For instance, why does the angle of the camera matter in a photo, or how you smile? Why is it preferable to write a less descriptive profile? Why is it more attractive to have a guitar in your hand than a tennis racket, or possess an unusually-shaped nose than to be considered average-looking? Or the million-dollar question: what do people lie about the most when they are online dating?

OkCupid has given us the sometimes surprising preferences of online daters, based on all of the data they mine from their thousands of users. Because of the site’s format of creative questions and answers, it’s allowed them to dig deeper than most.

OkTrends has been on hiatus since 2011, when Rudder started taking the information to compile it into a book, rather than just posting the information for free on their website. Rudder’s new book is called Dataclysm: Who We Are (When We Think No One’s Looking), which comes out on Sept. 9 and examines interactions for insights into whom and how we date.

For one of Dataclysm’s studies, Rudder analyzed how men and women approach attraction. It turns out that as women get older, they like older men. Men, on the other hand, consistently prefer younger and younger women. Men will message women close to their own age, but only up to a point. For example, men in their mid-40s rarely talk to women older than 30. “We have a lot of serial daters on the site—men who just keep dating women 10 years younger than they are,” Rudder told Business Week in a recent interview. “Eventually their tactics start to fail, and the young ladies they’re messaging begin rejecting them. The result is a lot of 40-year-old men and women who find it hard to get a date.”

OkCupid isn’t worried about user backlash for mining their personal data. Rudder recently wrote a post to address this issue, pointing out that all websites experiment on users, admitting that OkCupid once tested its matchmaking algorithm by telling users who were not suited for each other that they were a near-perfect match. “We got maybe five complaints,” Rudder told Business Week.

Since OkCupid users don’t pay for the site or its advice, does Rudder have an audience willing to buy his book? We’ll have to wait and see.

Check out our review of OkCupid for more information on this popular dating site.

Dating Goes To The Dogs: Matchmaking For You And Your Pet

Matching
  • Monday, September 08 2014 @ 07:04 am
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  • Views: 1,148

Have the neighborhood children ever mistaken your home for a zoo?

A) Start charging for entry, because you might as well be making some cash off your tendency to horde animals.

B) Join a dating site designed for pet lovers, so that one day the human-animal balance in your household won’t be tipped quite so far in the animals’ favor.

There are dating sites based on religion, ethnicity, financial status, occupation, and political preferences, so it was really only a matter of time before someone created a dating site for you and your furry friends. The idea is exactly the same: by pairing people with shared interests, you increase the odds of emotional connection and lifestyle compatibility. Having a theme to your search can add a sense of purpose, and make that haystack you’re looking for a needle in more relevant and more appealing.

It also makes for an easy icebreaker. Bring your adorable pooch on your first date, and you’ve already got a built-in conversation starter to get things going. Date doesn’t love your pet as much as you do? Then there’s a good chance they won’t be a good fit for your life, and you’re better off knowing that sooner rather than later.

Still, not all dating experts are on board with the idea of puppy love that involves actual puppies. “When you consider how challenging it already is to find someone who offers what you are seeking in a romantic partner, and who seeks what you are offering, and where there is also mutual chemistry, and the timing is right … you have to wonder who in their right mind would want to make it even more challenging by insisting on canine chemistry,” says Trish McDermott, who spent 10 years as the dating expert and spokeswoman for Match.com.

If you’re in the camp that thinks it’s hard enough to begin a new romance without the added pressure of using your pooch to assess compatibility, stick to traditional dating sites. But if you’re the “Love me, love my dog” type, there are plenty of dating sites available to match you and Fido with someone who will fall in love with you both.

PetsDating is one of the biggest dating sites designed for you and your pet. There’s also DateMyPet.com, YouMustLoveDogsDating.com, PetPeopleMeet.com, MatchmakerPet.com, and the bluntly named LoveMeLoveMyPets.

Long walks in the (dog) park are only a click away.

Tinder Matches Lost due to Facebook Outage

Technical Issues
  • Saturday, September 06 2014 @ 10:15 am
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  • Views: 3,522
Some users have reported due to Tinder being down on Wednesday that they have lost all of their matches. According to The Wire and their communication with Tinder's VP of Communications, Rosette Pambakian, the Lost Matches bug has now been fixed.

No matches have been deleted and all you need to do to get your Tinder matches back is to log out of the dating app and then log back into it again.

We also learned that the reason why there was a Tinder outage on Wednesday was because Facebook went down. Tinder relies on Facebook to retrieve the user information for their members. If the Facebook service is not accessible then Tinder will not work either.

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