Online Dating

When you swipe right on someone’s profile, you have a good idea of your physical preferences and what kind of person you are attracted to. Maybe you like a certain body type or hair color or height, but after that, it gets a little more complex. Maybe you like a particular person’s smile, or that they seem to have a wicked sense of humor or arty style in their photography.

While swiping is making it easier to go through profiles and accept or reject someone at whim, is it becoming more automatic the longer we swipe? Are we careful in our choices, or do we casually and without much thought say yes or no? Do we want someone (or something) else to do the swiping for us, someone who knows our preferences as well or even better than we do? It would save time and effort, but do we want to disengage from matching entirely?

At least one researcher is asking the question. He thinks we can be consistent enough in our picks that a computer can pick up on what we like and do the swiping for us. And why shouldn't this be an option?

Harm de Vries, a post-doctoral researcher at the Université de Montreal, thinks computers would make excellent choices on our behalf, and set about proving it with a recent study.

According to an article in PC World, De Vries scraped 10,000 photos from Tinder and gave a computer his opinion of 8,000 of them. Then he let the computer determine his likes and dislikes for the remaining 2,000, thinking this sample was reflective and large enough to be pretty accurate. Unfortunately, it managed to be right only 55% of the time. In other words, it wasn’t much better than closing your eyes and swiping arbitrarily.

De Vries decided to test a larger sample, so he pulled almost 500,000 photos from OkCupid. With a greater number of images to work with, the computer achieved a higher success rate – 68% - but still managed to correctly agree with only two out of every three choices made by DeVries.

Still, De Vries is hopeful that computers can assist in the decision-making process. He thinks even services like Twitter can benefit from computer learning, which is still pretty accurate even compared to human learning. "One of my friends who collaborated with me got to learn my preferences and he managed 76 percent accuracy, so even for humans it's pretty hard."

Choosing who we are attracted to is not an exact  science – we are all attracted to people that don’t necessarily have our “favored” characteristics, like dark hair or an athletic body, but they can still possess something that we find very compelling.

The point is – do we want to control our choices, or have a computer just do it for us?

What is love in the time of Tinder and marriage in the age of Ashley Madison? You've heard the critiques. Detractors say Tinder encourages shallow hookups at the expense of meaningful relationships. And Ashley Madison... well, we all know how well things are going for them lately.

But it's not all bad news. Despite being one of the earliest players in the online dating game, eHarmony remains one of its strongest. Founder Neil Clark Warren sat down with Bloomberg to discuss how the site remains relevant despite the increasingly competitive landscape.

Warren shared some impressive stats about eHarmony. The site boasts over 66 million users and is responsible for around 2 million marriages. It's divorce rate is only 3.86%. Its fastest growing demographic is 25-35 years old. Sixty-two percent of users now come through mobile platforms. eHarmony even saw 80,000 new users sign up in a single weekend. Clearly, growth is not an issue for the company.

As to competitors, Warren feels eHarmony has nothing to fear from services like Tinder and Ashley Madison, because they're designed for difference audiences. Tinder users tend to be young and Ashley Madison users are typically not looking for long-term relationships. eHarmony, on the other hand, primarily serves older users who looking for serious partnerships.

That's not to say eHarmony is lazy in its approach to business. The company works hard to keep up with the rapidly changing online dating market – lately, for instance, by bumping up its security measures. “We've never been so serious about security,” says Warren. “We're spending several million dollars a year to make sure our security is as solid as it can be.”

eHarmony also keeps things fresh by introducing new features. Most recently, the company has announced plans to enter the professional world with a careers platform called Elevated Careers, expected to launch by December. The aim is to apply what eHarmony has learned about playing cupid to the workplace, using algorithms and other assessment tools to match applicants with their dream jobs.

Warren notes the far reaching implications of the career matchmaking service. Today only 30% of Americans say they like their jobs. If eHarmony can successfully help users find better employment opportunities, Warren promises a revolution in America – one in which people are happier in their professional lives and, in turn, happier in their personal lives.

All in all, Warren is feeling confident about the company's future. “eHarmony has never been in better shape,” he says.

Dating app Hinge is taking after OkCupid by collecting its user data and publishing results that might help people better connect. The latest report outlines the best pick-up lines among users of its app – and as it turns out, the way to a woman’s heart might just be through her stomach.

To conduct the survey, Hinge recruited copywriters and data analysts to compose 100 original openers, and sent them to 22 percent of Hinge users, who were then given the option of sending these openers to their matches. After studying eight million impressions, trends began to emerge. Some were expected - daters who want to connect should definitely avoid generic statements like 'Hey, what's up?' as an opening line, for example. The data was refined and categorized to give more in-depth info about who was responding—including their gender, age, and location across the U.S.

Results of the month-long experiment showed the most effective conversation starters for women include food references. For instance, a guy could ask a question like: “Chocolate, red velvet, or funfetti?” referring to cupcake preferences, or “Best discovery: Netflix or avocados?” for example. Hinge noted that “women are 40% more likely than men to respond to openers that are food-related.”

Men were most responsive when asked out directly, and particularly if those messages were assertive (the types of messages most women don’t like, which should be noted). For instance, if a woman put herself out there and confidently asked “Drinks soon?” or “Free this week?” men were 98% more likely to respond favorably.

Males were also found to have shorter attention spans: If they don’t receive a response to a message within six hours, a quarter of them will drop out of sight, compared with only five per cent of women.

As far as age groups, the 35 and older crowd prefers pop culture references. For instance, they responded best to “Katy Perry or Taylor Swift?” or “Bears, beets, or Battlestar Gallactica?” The 20-somethings preferred introductions about lifestyle with lines like: “Better adventure: Rock climbing or scuba diving?” or “Sunday priorities: Exercise, sleep or aggressive mimosas?” The 18-23 age group seemed to prefer novelty questions like: “Pain reliever personality: Advil, Tylenol or complaining?” and “You’re having your portrait painted – what’s your backdrop?”

Regional responses varied too, with folks in Los Angeles preferring entertainment-related questions (no surprise), and users in the Mid-West liking the 90’s references.

Hinge connects people through Facebook circles, and is available for both Android and iPhone. For more on Hinge, you can read our review.

A pork lover's dream, a vegetarian's nightmare. The online dating world's newest app is also one of its strangest: Sizzl, a dating app for bacon lovers.

It was bound to happen at some point. People love dating. People love bacon. A melding of the two is a natural progression. Oscar Mayer is the genius brand behind the app and sure, it's a gimmick, but that doesn't mean we can't love it. There's a niche dating service for everything else. Might as well be one for fried pork strips, too.

iOS users (sorry Android fans, no sizzling for you) can download the app and sign in with Facebook. You're then tasked with answering a series of questions about your taste in bacon. What kind of bacon do you love the most? How do you like your bacon cooked? What would you do if you were with a date and there was only one piece of bacon left?

After you've answered these important philosophical queries, you can start searching for a sizzling Saturday night date. The app takes the familiar Tinder approach to matching, using GPS to find other app users locally or nationwide. But don't expect a swipe. Sizzl is way more fun.

Sizzl users indicate how much “sizzle” they feel for each other by holding a finger down on a heart-shaped button. The longer you press, the more the screen pulses with bacon-y colors (that is, if you're will to put your bacon greasy paws on it in the first place). If two users “like” each other, they are directed to an in-app messaging platform and can set up what Oscar Mayer is calling "bacon-wrapped dates." Oy.

If you happen to run across someone who doesn't actually love bacon (blasphemy!), you can report the trespasser by clicking a button on their profile picture that says "Doesn't love bacon." It all sounds like a joke, but according to Oscar Mayer marketing director Eric Dahmer, the app is the real deal.

"In love, as it is in bacon, it's important to be discerning when selecting your perfect match and to never settle for less than the best," Dahmer says in a statement. "We passionately cure our bacon for 12 hours, and lovingly smoke-house it for another 12, making it the true bacon for bacon lovers. With the launch of Sizzl, we're thrilled to give our true bacon lovers the chance to find each other and potentially meet their soul mates, in life and in bacon."

Step aside, “must love dogs.” “Must love bacon” is the new catchphrase in town.

Spark Networks, owner of JDate and ChristianMingle, has launched a brand-new iPhone app. Named simply Spark, the new app turns the swipe into a way to make conscious, informed dating choices.

The world of dating apps isn't exactly sparse. Far from it. And users are used to seeing the same features over and over again. So what sets Spark apart?

Spark is both free and ad free. It also pulls user profiles directly from Facebook, making it exceptionally easy to use. Its most distinctive feature is that Spark, unlike other dating apps, offers ‘swiping with a choice.’ Instead of mindlessly swiping past single profiles at a time, Spark users compare multiple profiles simultaneously.

Spark presents two pictures, one on top of the other. Tap a picture to bring up more information on the person. Swipe up or double tap to select your favorite and, if it's a match, the two of you will be able to message each other within the app. If it's not a mutual match, communication isn't allowed.

If you're not interested in either profile, you can tap the “Skip” button to receive two new profiles. You can skip up to five times within a 24-hour period. If you run out of skips, you can either wait for them to be replenished or purchase points within the app, which can then be used towards additional skips.

“After matching on most other dating apps, many users realize the match is not a good fit and don’t pursue additional communication. The Spark dating app’s unique interface changes this behavior by encouraging each person to take a moment to learn a bit more about their matches,” said Michael Egan, Chief Executive Officer, Spark Networks. “This process helps members to be more selective, which ultimately leads to better matches and better dates!”

Spark is very new on the online dating scene, but it has potential. A minimal profile and simple swipe suffice if physical attraction is what you're looking for, but if you're on the hunt for a more serious relationship, Spark's dual profiles could be the answer. The process encourages users to pause, spend more time reading profiles, and get a deeper understanding of their potential dates.

The Spark dating app launched on August 27 and has so far been a success. It was featured as a “Best New App” on iTunes and registered over 10,000 users in the first five days. iTunes also continues to feature it in their list of the top 100 Free Social Networking apps.

eHarmony is offering a free trial this weekend here in the United States. It starts Friday October 2nd and ends at the end of the day on Monday October 5th. The sooner you register the longer you will have to communicate with your matches for free. No credit card is required.

The days are getting noticeably shorter and the air is turning crisp. Summer is over and everyone is back from their vacations. Fall is here. A good time to try a bold adventure in life is when a new season is upon us. If your dating life is stuck in a rut and is going no where, online dating is the recommended solution. If you are interested in finding a quality partner for a long-term relationship then eHarmony is a good dating site to try. With free communication weekends at eHarmony you can create a profile, receive matches, and communicate with those matches for no cost. To get started it just takes about 45 minutes of your time before you will be reviewing your potential matches. eHarmony can be accessed via your web browser or through an app from iTunes and Google Play. During free weekends all members can communicate so this means it is an extra busy time, which is good for you.

Free communication events at eHarmony do not include: the phone service called secure call, skipping the guided communication process, and viewing of profile photos. For more information on this popular dating service you can check out our review of eHarmony.