New App 'Blume' Uses Selfies To Make Online Dating More Honest

- Wednesday, January 20 2016 @ 10:26 am
- Contributed by: ElyseRomano
- Views: 1,172

Admit it: you're no stranger to taking selfies. In 2015, it's inevitable that you've at least tried it (even if you deleted it immediately afterwards in embarrassment).
But what if your selfie could do something useful? That's the premise behind dating app Blume, which hopes to solve one of the biggest problems in the dating industry: the uncertainty about who’s actually behind the profiles you're into.
Con artists lurk in the darkest corners of online dating. And even if you manage to avoid the seriously scammy profiles, there's a good chance you'll have a run in with someone who just doesn't match their photos. It's practically a rite of passage for online daters.
On Blume, photographic self-portraits save the day. Users connect via profiles, but match via freshly taken selfies. Deceptive profiles are more easily weeded out, and catfish may be more discouraged from joining in the first place. Add it all up, and you have an app that creates a safe and trusted environment in which users can feel certain about each other's true identites.
Blume users begin with a main screen that shows people nearby. If two people 'Like' each other, they connect. When a connection is made, both parties must send a selfie to each other. The photo lasts seven seconds after it's opened before disappearing forever and, in another shoutout to Snapchat, text can be placed over the picture as an icebreaker.
If you're not in selfie mode when a match is made (because let's face it, you're probably searching while you're languishing in bed with a head-pounding hangover), you can reuse a single selfie up to five times.
If you take a screenshot on Blume, you will automatically be banned for 2 hours for a first offense. Further screenshots result in a 7-day ban, a 30-day ban and, after 4 illicit screenshots, a permanent ban from the app. Blume is serious about keeping conversations, selfies and other user content private.
When a mutual match is made, any text laid over the top of the selfies is automatically transferred into a chat session and full profiles are revealed. Once in the chat, you can swipe left to send further selfies.
If uncertainty about who is behind a profile is the top problem for online daters, the second could be difficulty establishing real emotional connections when you meet through a screen. Blume also hopes selfies will help with the latter by making online dating a more intimate experience.
"We really wanted to solve these problems and make online dating a lot more personal, fun and safe at the same time,” co-founder and CEO Daniel Delouya told Bustle.