Dating Services

Curious to find out if that’s really Leo DiCaprio or Hilary Duff using Tinder? Now, you can rest assured that either it’s a fake, or yes – your favorite celebrity is really on Tinder. (And maybe there’s a chance for a mutual swipe right...)

The latest update to Tinder brings with it a much-anticipated feature: verified profiles. But the verification in its current state doesn’t extend to all users. Specifically, Tinder verifies the authenticity of well-known people who are using the service, whom Tinder describes as “notable public figures, celebrities and athletes.” Following in the steps of Twitter, Facebook and Instagram, Tinder will now add the recognizable blue and white checkmark badge to all verified celebrity profiles.

Tinder has been known to have problems with spam bots and fake profiles in its database, which has raised concerns among many in terms of its cybersecurity and the potential for its users to be catfished. One example is the number of fake profiles set up by prostitutes, who offer prices for their services should you swipe right on their profile. Other red flags have been raised when some companies advertising their services began using fake profiles to entice customers, without Tinder's approval.

But the real concern among Tinder management was not the safety and security of every day users – it was the fact that celebrities weren’t getting many matches because nobody believed their profiles were real.

So, the new feature came about not because of complaints or requests from the general population of Tinder users, but at the request of celebrity clients using the service. As Rosette Pambakian, vice president of global communications and branding at Tinder, told The Huffington Post: “Many celebrities were telling us that no one believes it is really them on Tinder, so we launched verified profiles to authentic users who are notable public figures.”

So how does the verified profiles feature work? Celebrities can email verified@tinder.com to be considered for the badge, and Tinder will review requests on a case-by-case basis. If you're not a celebrity don’t try to submit one yourself, because for now, only notable public figures will be considered. But if you’re Heidi Klum or a single politician? That’s a different story.

So what does this mean for the average Tinder user? Not much has changed. While you won’t be able to tell if the average profile you are looking at is a real person or a scam, you will be able to tell if Brittany Spears or Lindsay Lohan shows up as your match. They will be marked verified.

To find out more about this service please read our review of Tinder.

There have been a lot of breakthroughs recently for the LGBTQ community. The Supreme Court ruled on the legality of gay marriage across America, overriding state laws that made it illegal. Caitlyn Jenner disclosed her transition from male to female in an interview with Diane Sawyer, and later showed off her new body in Vanity Fair to a public that embraced her. Celebrities like Ruby Rose and Miley Cyrus have recently stated that they identify as “gender-fluid,” or as both male and female, bringing gender identity conversations into the spotlight.

It only makes sense that in this moment of time where people feel more free than ever to live their truth – there is also a dating app that helps you find that special someone, no matter how you identify. At least, that is what OneGoodCrush aims to do.

Launched this week, OneGoodCrush aims to help people in the LGBTQ community find long-term relationships. But they aren’t limiting their potential user base. Founder Frank Mastronuzzi wants everyone to feel they can find someone special using the app, including those who identify as heterosexual, or who do not define themselves as male or female.

"We wanted to be inclusive of everyone -- even heterosexual people can use our app," he told USA Today. "Letters on LGBTQ keep adding over time, but wherever you fall on this spectrum, you have a place on this app."

OneGoodCrush connects users through their Facebook and Instagram accounts to pull photos and profile information. The app works like Tinder and other dating apps, where each user is presented with photos and profiles, allowing them to swipe left and right to reject or accept a match. But while other dating apps like Tinder and Grindr offer same-sex dating options, they are limited when it comes to allowing users to communicate their own gender identity. The big difference between OneGoodCrush and other dating apps is that its members can claim their own gender identity -- man, woman, transgender man, transgender woman, or queer -- and then choose the gender(s) they are seeking.

According to the company’s records, the app has so far attracted about 100,000 users since its soft launch three months ago. Of the users that have signed onto the app, 57% identify as gay, 37% identify as lesbian, 4% have identify as transgender, 1% identify as queer, and less than 1% identify as straight.

Having the ability to identify as a transgender seems obvious in online dating, but it hasn’t been the case. As Trish McDermott, Strategic Advisor for OneGoodCrush states: "It seems online dating is one of the last bastions separating people, and that is kind of mind blowing. I think the industry has a responsibility to invite everyone."

Life's short. Have an affair. Get hacked.

It's not Ashley Madison's new slogan, but it could be.

The biggest story in the online dating world right now is the news that the infamous dating site for adulterers has been attacked by hackers. A group calling themselves The Impact Team claims to have complete access to Ashley Madison’s database of more than 37 million members. They say they're in possession of financial records, addresses, and other personal information, and are threatening to publish it online unless the site closes.

In addition to Ashley Madison, the same group has compromised two other dating sites, Cougar Life and Established Men. All three are owned by the same parent company, Avid Life Media (ALM).

The hackers said in a statement: “Avid Life Media has been instructed to take Ashley Madison and Established Men offline permanently in all forms, or we will release all customer records, including profiles with all the customers’ secret sexual fantasies and matching credit card transactions, real names and addresses, and employee documents and emails. The other websites may stay online.”

The issue that prompted the attack appears to be the leavers’ fee that Ashley Madison charges users. Should a member choose to leave the service permanently, Ashley Madison offers a “full delete” of their profile and all associated data for a $19 fee.

However, The Impact Team claims no data is ever deleted. "Full Delete netted [Avid Life Media] $1.7 million in revenue in 2014. It's also a complete lie," the hackers said in their statement. "Users almost always pay with credit card; their purchase details are not removed as promised, and include real names and address, which is of course the most important information the users want removed."

So far Avid Life Media has defended the service and offered to stop charging for it in the future. Their own statement says: “We apologise for this unprovoked and criminal intrusion into our customers’ information. The current business world has proven to be one in which no company’s online assets are safe from cyber-vandalism, with Avid Life Media being only the latest among many companies to have been attacked, despite investing in the latest privacy and security technologies.”

For now, ALM has positive words for concerned users. “At this time,” reads the statement, “we have been able to secure our sites, and close the unauthorised access points.” The company is working with law enforcement agencies to investigate the hack and plans to prosecute all parties responsible for what they're calling “an act of cyber-terrorism.”

For more on this developing story you can check out CNN.

If only all breakups ended as well as this one.

IAC/InterActiveCorp announced recently that Match.com, Tinder, OkCupid, and other dating services would become part of their own spinoff unit. The subsidiary will be called The Match Group and will be a publically traded company. Following the news, shares of IAC rose over 5%.

According to the announcement, The Match Group is likely to issue less than 20% of its common stock. The IPO is expected to be completed in the fourth quarter of this year, after which investors will be able to buy stock in the company. So far, the ticker symbol (the three-or-four letter identifications that represent companies on stock exchanges) is unknown.

The Match Group is starting out on top. IAC/InteractiveCorp is a $6 billion media conglomerate, and revenue of the new Match Group accounted for nearly one third of IAC's total revenue in the most recent quarter.

Last quarter, The Match Group reported revenues of $239.2 million, marking an increase of 13% on a year-over-year basis. Reports say Match Group’s revenues are expected to increase 18% in 2015, bringing the number to $1.24 billion.

The hope with separating the Match Group, and combining more established businesses (like Match and Meetic) with earlier stage businesses (like Tinder), is that the move will lead to significant cash flow generation and meaningful growth potential.

Or, as Chariman and Senior Executive Barry Diller colorfully put it, “I'm not a believer in simply agglomerating assets in perpetuity. I've long felt that as entities grow into size and maturity it's healthy to give them separation and independence from a mother church."

It's an exciting time for the industry, but dating services haven't always done well on Wall Street. AshleyMadison forfeited an IPO in 2011. Zoosk filed for an IPO in April 2014, but withdrew the application in May 2015. Hinge, on the other hand, skipped the IPO entirely, instead relying on raising capital from venture capitalists. In 2014, Hinge had raised $12 million.

The Match Group will also face stiff competition from other key listed players like Spark Networks and Jiayuan.com. Still, IAC believes this IPO can give new life to the Group. Estimated EBITDA for The Match Group in 2015 is $264.9 million – and that's excluding the $75 million EBITDA anticipated from Tinder alone.

A well-received IPO could not only put IAC significantly ahead of its competitors, but also serve as a litmus test for the entire dating industry.

Did you know crafty ladies love Houston, men in Seattle seek outdoor adventure, and intellectual singles flock to Washington, DC?

It's hard to put much stock in the interests section on online dating profiles. Occasionally you may connect with something, but mostly it's a lot of boring clichés (“I like traveling and hanging out with my friends”). All most of us use the interests section for is scanning for red flags and looking for microscopic signs of compatibility.

Well, it turns out those interests may serve a more important purpose. Using an interest-based algorithm, PlentyOfFish examined the dating profiles of more than 10 million singles over the age of 21 to group them into personality types. The results were released as a new research study called PlentyOfPersonality.

The research identified the top 20 personality archetypes, based on corresponding interests, of singles in 11 major American cities. The data was then broken down by city and gender to asses how differences and similarities in the personality types might impact dating habits.

The 20 personality types are: Artist, Bar Game Buff, Cultured Urbanite, Curious George, Eternal Optimist, Family First, Fast and Furious, Happy-Go-Lucky, Health Buff, Intellectual, Live Event Fan, Mainly Mainstream, Pinteresters, Romantic, Salt of the Earth, Social Butterfly, Sports Fanatic, Weekend Warrior, Well-Rounded, and Outdoor Adventurer.

Scanning the data, it's clear that some cities have greater potential for compatibility than others. Men and women in Detroit, for example, sync up on three of the four top personality types: Weekend Warriors, Eternal Optimists, and Bar Game Buffs.

On the other hand, singles in Boston may have a hard time finding their matches. Female residents are Cultured Urbanites, but most men are partying Weekend Warriors. A similar split is seen in Seattle, where men are Weekend Warriors and Outdoor Adventurers, but women fit into the quieter and more creative categories of Pinteresters and Artists.

So what we can we learn from POF's personality study?

First, don't skip over the interests section. You may be tempted to say “I dunno,” “Ask me,” “Too many to list here,” or leave it blank, but you're missing a valuable opportunity.

When you do fill it out, consider your answers carefully. Discerning visitors are using your interests, consciously or subconsciously, to construct a portrait of your personality. Make sure it's an accurate representation of who you are and make sure the statement it's making is positive.

If all else fails, perhaps it's time to pack up and move. Love could be waiting across state lines. For more on the dating service which conducted the study, you can read our Plenty of Fish review.

On Tuesday Match Group which is a subsidiary of IAC/InterActiveCorp purchased PlentyofFish Media for $575 million in cash. The deal is expected to close by the end of the year. Markus Frind which is the founder and sole owner of POF started PlentyofFish.com way back in 2003. It was a side project for him to learn a new programming language. It quickly exploded and by 2008 he was earning $10 million a year from the dating site with only a couple of employees. Early this year POF.com reach a milestone and hit 100 million users. The company also predicted it would earn $100 million for the year 2015. On its newly launch responsive mobile site POF currently reports the following statistics:

• 3.5 million singles log into POF.com daily (through the website and dating apps)
• Those same singles generate more than 9 million conversation every day
• From those conversations 1 million relationships are created every year

In the past two years I have heard several rumors about Match being interested in purchasing POF.com. I had heard around $300 million was offered at one point, but it was turned down. For a site earning $100 million in a year with no debt and it’s only real expense is it’s 75 employees that was a pretty low offer (if it is true). Obviously there was some negotiations going on which resulted in Markus walking away with over half a billion dollars. Funny enough, the general rule of thumb in purchasing a website (now these are much smaller sites [smilely: ;]]), is that it is worth about 4 years’ worth of the income it generates. I guess from using this purchase as an example, that the rule is not too far off!

The Match Group has purchased a number of dating services over the past 6 years:

• In 2014 Match purchased How About We
• In 2012 Match buys DateHookup.com
• In 2011 OkCupid was bought by Match.com for $50 Million
• In 2009 People Media was acquired for $72 Million

Combining all of these sites along with Tinder (which Match had funded pretty early on) and adding POF to the mix, this will make the Match Group the undisputed power house in dating online and on our phones for years to come. Acquiring POF will also make the Match Group’s proposed IPO that much more enticing to investors when it happens, which is most likely near the end of the year.

POF is currently a free dating site that offers a paid subscription for an upgraded membership. This upgraded membership offers a number of features like no ads, viewing extended profiles and seeing who has viewed your emails. I am curious to see if the Match Group plans any tweaks to this formula. If they change POF to a completely paid dating site like Match.com (which I highly doubt by the way), then I am sure POF users would be up in arms. I have a feeling they will leave POF.com pretty much the same for now and let it continue as is, in the same way Match Group let OkCupid continue to operate.