Match.com Acquires OKCupid for $50 Million

OkCupid
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I was surprised today to find out that Match.com announced that they have acquired the free dating site OKCupid. The purchase price is $50 million plus potential future payments which depends upon performance in the coming year of the dating site. OKCupid makes most of its revenue through displaying online advertising. Their secondary revenue generating tool is a paid upgrade membership option. The CEO and co-founder of OkCupid, Sam Yagan will continue to run the business and oversee all day-to-day operations.

OKCupid membership base has seen a large increased over the last 18 months. Their members tend to be younger adults which is a market Match.com is looking to develop.

This time last year Match.com purchased Singlesnet.com for an undisclosed amount. (see Story) and in the summer, the year before, they had acquired People Media for $80 million (see Story). I wonder who they will buy next year? 😊

For more on the story you can read the press release. To find out more about these two dating sites, please read our Match.com review and our OKCupid.com review.