DateHookup.com Purchased by Match.com Owners

DateHookup.com
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In a not too surprising move IAC announced last Friday that it has acquired the free dating site DateHookup.com. No financial terms of the agreement have been disclosed. IAC already owns such popular dating sites as Match.com, Chemistry.com and OkCupid. Datehookup.com was founded by Dustin Weirich in 2002 and has grown over the years to become the 6th most visited dating site on the internet. Every month DateHookup.com receives over 1 million unique visitors.

Over the past few years IAC has acquired a number of dating sites. Here are their most recent purchases:

Every year since 2009 IAC has bought a dating site. If the pattern holds true I wonder who they plan to purchase in 2013? I heard rumors a while ago that they may be interested in Cupid PLC since they are performing well in the European market. I have my doubts it will happen though, since Cupid PLC does operate some adult oriented dating services.

For more on the story you can read the IAC press release. To find out more about the dating sites involved you can read our Match.com review and DateHookup.com review.