Out of Business Out of Business Free Free Summary

As its name suggests, caters to college students and young adults who are primarily searching for fun, not long-term relationships. Profiles can be thoroughly customized, and members are given a blog, favorites and friends lists, and the opportunity to send virtual gifts.

Regions: United States, International

Service Type: Free

Looking For: Casual, Dating

To find out what this service provides you can check out our complete list of features.

Average User Reviews & Ratings

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Confirmed DateHookup has Discontinued Services
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Well after waiting a bit and some more digging (and thanks to the Way Back Machine) it is official that closed for good on May 9th, 2018.

We initially reported at the beginning of May DateHookup was experiencing technical difficulties and by May 10th the service was no longer accessible. We did find out that in the last 2 weeks of April, did display a message (as seen in the photo) in bright red on their homepage stating:

Datehookup will discontinue services on May 9, 2018. Please contact for any questions.

Has Closed?
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At the beginning of May someone in our forums noted that the SSL security certificate had expired for the domain With the expiry all interent browsers would present someone who visits with an error message explaining that the certificate is invalid. At this point the visitor has the option to continue on to the site or not. A SSL certificate allows the use of the https protocol and any information that passes from the internet browser to the DateHookup web server would be encrypted. If the certificate is invalid or the website uses only http protocol then the information traveling between the web browser and the server could be retrieved by a hacker with the right tools.

Updating your SSL certificate usually is an easy process and I am surprised to see that it was not done.

Date Hookup Receives a Face Lift
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After more than 5 years DateHookup has received a major Facelift. We are a little slow on reporting this since it appears to have happened in October of 2014. Gone is the navy blue and square box design of the Date Hookup of the past. The new DateHookup look is about simplicity with the use of a solid color pallet (in the pastel range) and an interface that takes up the whole browser window.

With the new facelift comes an almost completely updated list of features. Everything from profiles to searching has changed and been minimized. Profiles attributes have been reduced by half and interests have been completely removed. Searching has been reduced to gender, age, and location. You can filter these results by Best Match, Last Online, and Newest Profile. Email communication also have been dropped in favor of quick instant message type texts.

The upgraded membership has changed as well. DH Points are no more and so is all of the profile highlighting and the higher rank in search results. The new VIP Upgrade gives you a site with no ads plus the ability to see who likes you.

While the new interface is much nicer especially the large photo’s used when finding people I am not sure if I like the simpler feature set. It doesn’t really allow you to find people based on personality or interests. You can’t even search for a text phrase to find people using what information they include in their BIO. Because of this Date Hookup is now purely a Hookup only site. This is ideal for a person who wants to find someone who is online now, based on their photo, age, and location.

We plan to soon update our DateHookup review with all of these latest changes.

IAC Reports Q4 2014 Results
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IAC released its Q4 2014 financial results at the beginning of February, reporting a 9% decline in profit for the fourth quarter from last year. Though revenue growth was in double digits, it was offset by higher expenses that ultimately led to the decline in profit. On the plus side, both revenue and adjusted earnings per share for the quarter beat analysts' estimates.

Here are some of the highlights from the report:

Google Zeitgeist on Dating for 2012
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Say what you want about Google (and believe me, I have), but I can think of no one better to gather the biggest stories of the past 12 months and determine exactly what defined the year 2012.

And they did. It's called Zeitgeist, and it's an annual tradition that analyzes over one trillion search queries in almost 150 languages to showcase what the world searched for. Using data from multiple sources, including Google Trends and other internal data tools, Google has turned the year's searches into a report that reflects 2012.

The report is divided into two sections: Trending and Most Searched. The "trending" queries are the searches that had the highest amount of traffic over a sustained period in 2012 as compared to 2011. The "most searched" queries are the most popular terms for 2012, ranked in order of the queries with the largest volume of searches.

Here's what Zeitgeist has to say about the most searched dating services of 2012:

  1. PlentyOfFish: POF - the site formerly known as PlentyOfFish - is one of the most popular free dating services on the Web. Since its launch in 2003, POF has appeared in music videos, launched mobile apps, and conducted a contest with Lady Gaga. For a review of this service see our Plenty of Fish page.
  2. Match: may be the most famous dating site in the world. Match has helped millions of singles look for love in 24 countries and redefined the way modern singles meet. Most recently, the company announced Stir, local events by For a review of this service see our page.
  3. OkCupid: OkCupid is famous for its lighthearted and affordable approach to online dating. The site is free to use, and features fun quizzes and multiple-choice questions designed to bring out users' personalities and encourage community interaction. For a review of this service see our OkCupid page.
  4. eHarmony: eHarmony is where it's at for singles looking for long-term relationships. Its famous matching questionnaire, developed by eHarmony Labs, takes a scientific approach to love that promises to find a deeper level of compatibility. For a review of this service see our eHarmony page.
  5. DateHookup: Online daters really like free stuff. DateHookup is another no-cost service for singles that made it into the Zeitgeist top 10. This year it hit the big times after being bought by and OKCupid owner, IAC/InterActiveCorp. For a review of this service see our page.
  6. Zoosk: Zoosk distinguishes itself from traditional dating sites by putting the focus on its social networking capabilities. It's currently available in 25 languages and more than 70 countries, and shows no signs of stopping in 2013. For a review of this service see our Zoosk page.
  7. ChristianMingle: "Find God's Match For You," says ChristianMingle, a faith-based site created to bring Christian singles together for friendship, dating, and marriage. With over 8 million members, the largest and fastest growing online Christian community. For a review of this service see our page.
  8. AdultFriendFinder: AdultFriendFinder is an online sex and swinger personals site that helps members meet new friends and sex partners. What started as a small niche site quickly grew in popularity - it even debuted the music video for Flo Rida's "Touch Me."
  9. JDate: JDate is one of a number of demographically focused online match-making websites operated by Spark Networks. JDate offers both free and premium plans to Jewish singles looking to date within their faith. For a review of this service see our JDate page.
  10. SinglesNet: SinglesNet offers singles a feature-rich environment with free online dating tools like online chat, personals, and dating forums. IAC added the site to its ever-expanding dating services roster back in 2010. For a review of this service see our page.

So what do you think...did the Zeitgeist report accurately capture the spirit of online dating in 2012?

Online Dating Statistics for 2012
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We have lots of online dating statistics for you today. Most of them have been compiled by comScore which is a company that measures internet traffic worldwide. This will make a nice wrap-up for the year 2012.

To start things, off did you know for the month of September 1 in 10 users on the internet visited a dating site? Well they did. For users of smartphones this statistic doubled to 2 visitors in every 10. Interestingly in quarter 2 of 2010 only 2 percent of every e-Commerce dollar was spent via a mobile device. In 2 short years this has risen to 10 percent which is 1 in every 10 dollars. I would bet that the online dating segment breaks down in a similar fashion since most dating sites have dating apps now.

Anyways, did you know visitors of online dating sites are not a fickle bunch? 26 percent of them visited more than one in a given month. Personal computers still win for quality time though with on average a user spending 80 minutes using online dating sites. This compares to mobile phone users who spent only 70 minutes. Facebook is a target rich environment for the dating site marking machine. 38 percent of all dating site ads are on Facebook. These ads reach almost half (47%) of their target users.

So what are the top ten dating site companies worldwide at the end of 2012 from comScore? Well compared to last year of the top 50 dating sites, 28 percent are new to the list! That is a lot for any industry.

So how do our English speaking friends overseas feel about online dating? In September of this year 5.7 million people in the United Kingdom (which has a total population of almost 63 million) visited an online dating site. This is a staggering 22 percent increase over the same time period last year. The 55 plus age group demographic led the charge with a 39 percent increase in visitors which topped 1 million unique visitors. The most active age group visiting dating sites was the 25 to 34 year olds with 1.3 million users which works out to 23 percent of all visitors. What was the most popular dating site in the UK? Why Plenty of Fish of course with almost 1.5 million visitors who spent on average for the entire month 115 minutes on

A subject related to online dating is social networking. Worldwide for the month of November in 2012, on average a visitor spent 5.2 hours on one or more social network (excludes mobile phones). Over the past 3 months according to Alexa, Facebook came out on top followed by Twitter and then LinkedIn. In the top ten country list (see this) Argentina came out on top with an average of 9.8 hours in a month. Second went to Brazil with 9.7 hours and third was Russia with 9.6 hours. Canada came in 6th with 7.9 hours and the United States was nowhere on the list. This means in the U.S. visitors spent under 7.5 hours a month on social networking sites.

To find out more about the state of online dating in 2012 you can check out this page and view a presentation here. For more information about online dating and dating sites you can read our Statistics and Facts page.

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