Dating Services

Huggle Marketing Team

Image: BusinessCloud

While Bumble battles Match Group over intellectual property, another women-led dating app is celebrating a more positive 2018. Huggle, a British friendship and dating service launched in 2016, and its all-female marketing team has been acquired by Badoo.

Huggle matches users based on the places they love to visit. Simply indicate what you’re looking for – a date or a friend – and your search preferences, including your ideal age range and how many places you must have in common. Huggle uses GPS to automatically check you into locations you visit and notifies you of profiles that share your interests.

Founders Stina Sanders and Valerie Stark believe this approach to dating offers a more effective way to assess compatibility.

The dating app world has once again been hit with a privacy scandal. DC-based developer Trevor Faden revealed a sweeping security flaw in Grindr’s code, a glitch he says has the potential to expose sensitive information of more than 3 million daily users.

According to Faden, Grindr attaches a list of restricted profiles to each user’s account to prevent the app from displaying a profile after the user has blocked them. The list would normally remain invisible, but a loophole makes it possible to retrieve the list from Grindr’s code, thereby granting someone access to the names of every account that has blocked them.

Faden launched a website tool called C*ckBlocked that allowed users to retrieve their blocked lists by entering their Grindr username and password. Nearly 50,000 signed up, and once they did so, Faden was able to gain access to a cache of other personal information that is not publicly available on Grindr profiles, including unread messages, email addresses, deleted photos, and location data -- even for users who opted out of making their location public.

Bumble has filed a $400 million lawsuit against Match Group, the parent company of popular dating apps such as Tinder, OkCupid, and Match. Bumble accused Match Group of interfering with its business operations, including stealing trade secrets and hurting the company’s chance to sell equity investments, according to reports from CNN Tech and Recode.

The Bumble lawsuit follows a previous lawsuit filed by Match Group against Bumble two weeks prior. Match Group accused the female-friendly dating app of patent infringement, specifically in regard to its swiping technology, stating that it is virtually identical to Tinder.

Bumble initially responded to the lawsuit with a post on its website, stating: “We swipe left on your attempted scare tactics, and on these endless games. We swipe left on your assumption that a baseless lawsuit would intimidate us. Given your enduring interest in our company, we expected you to know us a bit better by now.”

Facebook has come under fire, with many longtime users debating whether or not to delete their accounts, rather than make their personal information vulnerable to third parties. But something you might not have considered, brought to light by a reporter from Mashable, is how deleting Facebook might affect your love life.

Many dating apps rely on Facebook to verify profile information – that is, to make sure you really are a person and not a bot or an advertisement. With this in mind, many apps require that you use your Facebook account to login, including Tinder, Bumble, Hinge, and other really popular apps.

Research firm Cambridge Analytica was accused of hijacking data from 50 million Facebook users and using the data to influence the 2016 U.S. election. This information breach was made possible because Facebook relies on third parties for ad revenue, and also partners with research firms like Cambridge Analytica, which leaves its platform open to security problems. Facebook maintains it didn’t know about the information grab, though evidence has come to light via whistleblower Christopher Wylie, who developed the strategy for hijacking and using the data to create targeted political profiles of Americans.

Tinder stalkers of the world, rejoice! After testing a chronological feed with users in New Zealand, Australia, and Canada late last year, Tinder has announced it’s rolling out the feature to all users worldwide.

A December 2017 blog post describes Feed as “an exciting new way to see more of what someone is all about by giving you a true glimpse into their world—their passions, their personality, their latest adventure—all leading to better conversations and deeper connections.”

Feed aggregates real-time updates from your matches, including recent photos and Spotify Anthems, to present “a visual and interactive experience that helps you spark conversation with the people you want to meet most.” Posts appear in the timeline in order beginning with the most recent changes to a profile. A match’s occupation and distance from you (the last time they opened the app) is also listed beneath each entry.

The relationship between Bumble and Tinder took a toxic turn last month when Match Group, Tinder’s parent company, filed a patent infringement lawsuit against its female-friendly competitor.

The suit, filed in Texas on March 16, accuses Bumble of copying key elements of Tinder’s functionality and alleges that trade secrets were stolen by Bumble employees who previously worked at Tinder. Whitney Wolfe Herd, Bumble’s founder and CEO, was herself a Tinder executive before filing a sexual harassment lawsuit against the company in 2014 and leaving to start her own venture.

Herd was initially silent when news of the Match Group lawsuit broke, but has since responded in grand, defiant fashion with a full page ad in the New York Times as well on their blog.