Dating Services

We just got confirmation that a Free eHarmony Canada Communication Weekend is in the works for this coming Labour Day Weekend. From Friday May 15, 2009 up to and including Monday, May 18, 2009 (Victoria Day) new and existing members of eHarmony.ca will be able to not only review matches for free, but communicate with them as well. As stated in our previous post, FastTrack communication is not included with free weekends.

From our count this is Free Communication Weekend number 17 for eHarmony and as usual this one falls on a holiday long weekend. Last year in May, eHarmony actually had 2 free communication weekends (see Story & Story). So, if they follow the same pattern I would expect a free weekend coming soon for the United States.

Read our eHarmony review for more information on this matchmaking dating site.

UPDATE: According to a post at eHarmony Advice, the eHarmony Free Communication Weekend starts May 15 at 12:01am Pacific Daylight Time through Monday, May 18 at 11:59pm Pacific Daylight Time. That means those of you in other Canadian time zones will have to wait an hour or more. As example, Eastern Time is 3 hours ahead of Pacific Time so the free weekend would start for you at 3:01am EST.

Here is another story from my draft folder. Back in February, PC World looked at the matching algorithms of attraction and the business models behind some of the more popular online dating sites.

Here are a few interesting statistics which emerged from their review of the industry as a whole:

• For 2009 the dating industry is expected to top $1.049 billion and is likely to grow at a rate of 10 percent.
• It is estimated with free dating sites, at least 10 percent of new accounts created each day are from scammers.
• With paid dating sites, on average 10 percent of members pay for the service and stay for less than 3 months.
• In November 2008, online dating traffic as a whole was over 22 million with males making up 52.4 percent of the total number of visits (females 47.6 percent).
• Average time spent per visit to the top 10 online dating sites in 2008 was 22 minutes and 27 seconds.

A lot of the information mention in the article we have talked about before, so I will only discuss any new details. What we did learn, deals more about the hardware needed to run a busy dating site and the process of matching. For instance (WARNING tech talk coming), eHarmony has over 4 terabytes of information on more than 20 million registered members, each who have completed the 400 to 256 profile questions (eHarmony's profile has gotten shorter over the years). After a user signs up at eHarmony, a 10 Gig Oracle database is used to match you with initially, a few members. Apparently the real matching takes place later when your answers are matched up with thousands of other users who have answered hundreds of questions. The whole process takes almost 1 billion calculations and is done in a batch operation at the end of each day. This is a lot of calculations to find matches for a single user. It also tells me that while the initial database is probably filled with the most current users who are using eHarmony now, the matches which you may be more compatible with, will be given to you in a day or so from the much larger database. To give you an idea of the size difference between the two, the main database is about 400 times larger. eHarmony also says a members actions and outcomes on the site is stored and used to help determine matches. The example given deals with your geographical limit you set when you first filled out your profile. If you say, set it to 20 miles, but the eHarmony matching system sees you are viewing members who live farther away, then your location limit will be adjusted. This is because, eHarmony will assume location of a match isn't a deal breaker for you (so only click on those long distance matches only if you really want to travel).

PerfectMatch.com (which has 5 million members) has a lengthy profile as well when compared to most other dating sites, but it still only takes about half of the time to complete when compared to eHarmony's. For their dating site, Perfect Match uses 5 web servers and a number of SQL server database servers. A number of other servers are also used to handle messaging and marketing needs. According to the company, PerfectMatch.com's matches happen right away, there is little to no delay.

PlentyofFish.com is also mentioned and the article. According to the author, POF wants to keep things simple when it comes to the profile and searching. The thing is, POF does have a Chemistry test which for some reason is not mentioned. Plenty Of Fish also has been promoting this fact lately due to their new Serious Member paid membership. Serious Members must take the chemistry and personality test to qualify. Hardware wise, we learned that Plenty Of Fish uses 3 web servers, 5 messaging servers and 5 database servers. Their database of user information is 200 GB. For the year the total cost to operate is only a couple hundred thousand dollars with the majority of the money spent on bandwidth.

For information on some of the dating sites mentioned here, read our eHarmony review and our Perfect Match review.

On April 30, 2009, President and CEO of AshleyMadison.com, Noel Biderman talks with the hosts of the View about the online dating service he founded. It is interesting to note that all of the dating sites which deal mainly with matching members up for intimate encounters, that Ashley Madison seems to be the one which is ok to talk about on prime time TV. People who use Ashley Madison are looking for someone to have sex with but not a relationship. This is pretty much the same thing as the members of such sites as Adult FriendFinder, Fling.com and Sex Search are looking for. Yet you will not find these sites talked about on The View, CNN, Good Morning America and the Ellen DeGeneres Show.

In the clip, The View starts off the discussion with one of the TV commercials produced for Ashley Madison. It shows a man and woman scantily clad and kissing with the following message being presented near the end This couple is Married ... But not to each other. It is similar to a commercial which was denied by NBC to be aired during the last Super Bowl (see Story). Of course all the hosts are up in arms about the concept but, I have to hand it to Noel he came off pretty good in the interview and answer each question well. The hosts also discussed how the actual site works and if there is any type of security (The Craig's List Killer was mentioned). Barbara Walters also asks Neil about his own marriage and what he is going to tell his 2 children (aged 1 and 4) what he does for work when they grow up.

This story was originally from December 28, 2008 and has been in my draft folder ever since. I thought it was about time I should finish it up.

As we know FriendFinder Networks Inc. (formerly Penthouse Magazine) filed to go public in late December, 2008 and intends to list under the symbol FFN, on the New York Stock Exchange. (see Story). In order to do this they released some financial and subscriber numbers for investors. Lets review the reason for the IPO first. Penthouse bought FriendFinder Networks from Various in December 2007 for $500 million (see Story). Since then Penthouse decided to change their name to FriendFinder Networks Inc. for a number of reasons including to help market themselves as a Social Network to would be investors. The main reason for the $460 million IPO is FriendFinder:

Facebook announced late last month their new Open Stream API to developers. What this means is, Facebook user information now can be shared with other websites and software. Don't worry, users will still have full control on who can see and use their information. Apparently permissions will work similar to how the current Facebook Application system works.

This is good news for dating sites. It means we will probably see in the coming months or year the ability to transfer over information from Facebook when we create a profile on a dating site. Not all dating sites will do this initially but I bet one or two of the popular ones will test it. Dating profile quality is important for a successful dating site and it does suffer when people join multiple dating services. Who wants to type in the same information over and over? When this happens, less information typically is included in the newer profiles by the single as they grow bored entering the same information again. I am sure online daters would much rather store their profile information and update it in one spot. Facebook has enough members (over 200 million global users) to make them a prime candidate to offer this type of service.

For more on this story, read the Facebook Developers Blog and check out the Online Dating Insider for further insight into how Open Stream may help the dating industry.

The rumor was first posted 5 days ago on Online Personals Watch that Userplane is closing its doors. Userplane provides websites with features like chat rooms, instant messaging and bulletin boards. Dating sites are a main source of their revenue. David Evans of the Online Dating Insider also mentioned hearing some buzz as well but hasn't confirmed anything. It seems like we are all waiting for our emails to be answered. The Userplane website is still up but no information has been posted which confirms or denies the fact that they are going out of business. Since it has almost been a week and the fact that we haven't heard anything from Userplane, I take this as a sure sign that they are in fact closing the doors.

If you are a dating site looking for a chat provider or are, or was, a customer of Userplane, take a look at Toska. They offer easy to implement solutions which are 100 percent hosted by them. They are currently offering a 15-day trial and a extra 10 percent lifetime discount for all current Userplane customers if you sign up before May 15th.