Dating Services

eHarmony has extended the expiry dates of the coupon codes for two of their more popular promotions. Both of these coupon codes expire on December 31, 2009.

eHarmony Coupon #1

eHarmony Coupon #2

These coupon codes are valid only on the eHarmony Canada (eHarmony.ca) and eHarmony United States (eHarmony.com) dating sites. Read our review of eHarmony for more information about this online matchmaking service.

OkTrends recently took a look at how religion and race affects online matching. This is a summary of what they found based a random pool of 500,000 members:

• The Zodiac Sign - Statistically makes no difference. It doesn't matter if you are a Leo and female, the person you end up with has an equal chance of being any of the twelve Zodiac signs.
• Match By Religion - Agnostics and Jews get along better with most other religion groups while Muslims and Hindu men tend to be the most choosey.
• Match By Religious Attitude - It doesn't seem to matter how serious someone is about their religion. You have an almost equal chance of liking someone who doesn't take it too serious.
• Match By Race - Surprisingly there is nothing dramatic here. The overall compatibility of all races is pretty even.

For a more detailed explanation on how race and religion effect matching, read oktrends and to find out more information about this dating site read our review of OkCupid.

We just got word that eHarmony in Australia (eHarmony.com.au) is having a free communication weekend starting today, Friday October 2nd, and ending Monday October 5th, 2009.

Not only can all members (including free ones) review matches for free but you can communicate with them as well. Just remember if you are a new non paying member, don't use the guided communication FastTrack option. This option is not available for free during this promotion and you would lose the ability to communicate with this member. For those of you who have not used eHarmony before, the FastTrack option allows you to skip the 4 step guided communication process and permits you to go ahead and send a email message right away to your match.

The last eHarmony Australia Free Communication Weekend was held at the end of August (see Story).

Read our review of eHarmony and find out why Australian singles have made this a very popular matchmaking service.

Mate1.com’s CEO Liz Wasserman was on the Cyber-Dating Expert Radio Show in August. From listening to the show, we learned several new things. First of all, Mate1.com is a family business launched in 2003. Mate1 is a privately held company and they currently have had over 25 million members registered since launch. About 1 to 2 million members are active at any one time on the dating site. Currently Mate1 is available only in English but there are plans on translating Mate1 into other languages next year sometime.

At the moment Mate1.com offers a 3 Day trial for under $2 and then a monthly subscription for $49.99 USD. They plan to add a 3 months, 6 months and 12 months membership subscription plans soon. Mate1.com has always been free for women to reply and contact any paid member, but this will change soon.

The big news is Mate1.com plans to switch to the freemium business model . This means all the basic services are free on the dating site like creating a profile, searching, replying to any mail message and contacting paid members. The only real thing you will not be allowed to do as far as we know is initiate contact with other free members. You will have to purchase a membership for this (at this point we are unsure if chatting will be available to free members). This freemium model is virtually identical to what Mate1.com was offering women on their dating site except now it is for men and women.

Wasserman did say on the show that in about a week, the new membership model will go into effect. The radio show was posted on August 29th, 2009, just over 5 weeks ago. When I logged into Mate1.com today, I was still presented with the old membership upgrade page and no way to access my mail messages. Obviously things have been delayed, I wonder why?

We did also learn that Mate1 does block certain ranges of IP addresses from different countries that a lot of spam and scammers come from. They also use technology from Iovation to fight fraud. Iovation technology works by taking a digital finger print of a computer. If this computer has been flagged as a potential scammer then the computer is blocked from the dating website.

Mate1.com is also planning to integrate social networking sites like Facebook and Twitter into their dating site. First up is a new Facebook application called "Connect More" which allows you to see which of your friends, friends are members of Mate1 and if they are actively looking for a partner.

For more information, listen to Cyber-Dating Expert Radio and to find out more about this dating site, read our review of Mate1.com.

To power their complex matching algorithms, eHarmony relies on four database and data warehousing products.

• The very popular and open source MySQL database server.
• Oracle Database.
• Data warehousing appliances from Netezza Inc.
• Hadoop, a open source data crunching application which divides work among a large number of computers.

eHarmony uses Orcale to do the initial matching after a new member signs up. For the behind the scenes processing, eHarmony uses a 50 node Hadoop cluster. Since moving to Hadoop, eHarmony has seen 4 to 6 times sped improvement in how long it takes to perform matching calculations on a large scale.

All this technology is controlled by eHarmony's main technical team, which includes 40 engineers based at the Los Angeles headquarters. eHarmony also has hired a number of development firms throughout Europe, which has doubled the number of engineers working for them.

To find out more about the technology that powers eHarmony, read ComputerWorld. For more on the dating site itself, check out some of our reviews of eHarmony.

Thomas Wong originally filed his petition against True.com for their auto billing and renewal practices of membership subscriptions on June 12, 2007. In March of 2009 a class action lawsuit was filed (see Story). As of September 22, 2009, the United States District Court for the Northern District of Texas approved the settlement. TrueBeginnings LLC has agreed to pay $1.5 million into a settlement fund over a period of a year in which former True.com subscribers are eligible to make a claim. True.com denies any allegations and wanted the case settled so they can move on and distance themselves from further bad press.

Members of the settlement class have until October 21, 2009, to submit claims forms to participate in the settlement. For more information on this, visit WONG V TRUEBEGINNINGS, LLC.