Dating Services

San Diego-based dating service It’s Just Lunch has been ordered by a U.S. judge in New York to face a class-action lawsuit filed by some of its former clients.

The plaintiffs in the case are arguing that the company fraudulently misled them about their services, charging $1,000 per year for services that they did not deliver. This includes falsely promising clients (many affluent and highly educated women) that its staff would “hand select” appropriate matches for dates.

Judge Sidney Stein of the U.S. Court in New York wrote this of the lawsuit: "In short, virtually all evidence in the record indicates that during the period at issue, IJL staff relied on a uniform script to inform prospective customers during initial interviews that IJL already had at least two matches in mind for those customers' first dates regardless of whether or not that was true.”

While their argument got approved to go to trial in New York, the judge did refuse to certify a nationwide class-action lawsuit, citing that there were too many differences in the laws of individual states in regard to this particular case.

While the plaintiffs consider this a victory, It’s Just Lunch has yet to respond to the charges.

According to Courthouse News Service, It's Just Lunch sales staffers have an "info-call script" during their training at "First Date University" to guide them through calls with potential customers, the complaint alleges. They were not allowed to deviate from the script, according to President Melissa Brown’s admission to the court. At the heart of the issue for the judge is the part of the script says, “Ok, so far I have 3-4 ideas for your first date,” meaning matches that would be suitable for the client, even if the call center employee didn’t have any matches at the time.

IJL offers an initial client interview, the selection of a potential partner based on a client's desires, goals and motivations; and the arranging of lunch at a restaurant, or alternatively an after-work drink or a weekend brunch.

It’s Just Lunch proclaims itself to be “the world’s #1 personalized matchmaking service” on its website.

“You’ll find It’s Just Lunch is very different from online dating,” the website states. “Our professional matchmakers are genuinely interested in understanding you and finding out what kind of person you are looking for. Our process works and we have proved it over and over again. With over 20 years, 2 million dates and thousands of dating success stories to show for it, we can honestly say we have the experience required to improve your chances for dating success.”

If more ex clients join this class-action lawsuit, IJL might have to reconsider their marketing along with their business decisions.

The dating service Coffee Meets Bagel was built on three simple principles:

1. Your friends are the best conduits for your dates.
2. Meeting quality people doesn't have to be complicated or awkward.
3. Unless you choose to share it, your dating life should be private.

Instead of offering the overwhelming number of potential matches that most dating services do, Coffee Meets Bagel sets itself apart by highlighting only one person each day. You can either "like" or "ignore" the profile, and if both parties indicate interest in each other, they're directed to a private phone line (courtesy of Twilio) where they can text message for a seven-day period. If all goes well and they choose to meet up in person, CMB offers a discount at a local restaurant or café.

The idea is a solid one, but Coffee Meets Bagel has not yet managed to achieve the mass appeal of its biggest competitor in the mobile dating sphere: Tinder. Still, CMB has received $2.8 million in funding and recently launched its largest app update yet.

The big news in CMB-land is a new IM system within the Coffee Meets Bagel app. Like before, the IM feature has a seven-day expiration date, but now users can chat immediately without having to switch back and forth between apps.

Instant messaging is hardly a revelation in the world of online dating – in fact, it's downright standard – but CMB has found a somewhat unique approach to implementing it. With in-app messaging, Coffee Meets Bagel now has far more control over its users’ experiences, and many more opportunities to learn about their users by studying behavior data.

CMB is a “quality over quantity” dating experience. The focus is on making meaningful connections between users, not on connecting as many users as possible. On top of that, users are never introduced to random strangers, but rather to Facebook friends of friends. The company has found that members who exchange text messages within the first 24 hours are more likely to exchange their real phone numbers later on. They also, on average, chat at 2.6x the volume of those who didn't swap texts within the first day.

That unique approach to mobile dating, plus the new IM system, may be what Coffee Meets Bagel needs to take things to the next level. But founder Dawoon Kang says that stigma is still the greatest challenge faced by dating services:

“What we observe is that a lot of people hesitate because they don’t want to feel like they are ‘actively’ trying to meet someone. Making people understand that a dating app is just another channel of meeting someone has been a challenge.”

If you’ve tried out Tinder (or any dating service, for that matter) you’ve probably run across your fair share of bizarre conversations. It's a strange world out there. Sometimes the weirdness borders on amusing, but all too often it's annoying or downright creepy.

Thankfully, the Internet makes it easy to disengage from the creeps. It takes no effort whatsoever to ignore a message and hardly anything extra to block or report a user. But where's the fun in that? Why take the high road when you could take the low road, where all the fun is?

Anna Gensler, a 23-year-old artist, has a much more interesting way of dealing with the deadbeats of online dating. She began drawing nude portraits of the creeps who contacted her via Tinder, and posting the results to Instagram (NSFW, of course) alongside their offensive messages. And then, for the cherry on top, she sends the finished product back to the culprit for a final review.

Slate spoke with Gensler about her unique approach to turning harassment into art. “I feel like this gets me in trouble a lot,” she said of her inspiration for the project, “but when someone does something I think is rude, I always want to give them a taste of their own medicine. I’m an artist, and I try to use art as my weapon, even though that sounds so lame. So I thought, ‘What is something I can do to make me feel the way that they’re making me feel?’”

She settled on drawing them “sad-naked,” the most immature thing she could think of, because “their pickup lines are the most juvenile, basic things, but also still oddly offensive.” Each of her portraits is based on the guys' profile pictures, but modified to be as unflattering as possible. The subjects are all made chubbier, scrawnier, or just not particularly well-endowed.

Not satisfied with taking on the creeps of Tinder, Gensler joined OkCupid in hopes of finding new subjects worthy of her artistic intentions. She even put a blatant warning on her profile – “I’m going to draw you naked if you send me rude messages” – and a link back to the Instagram. Whether or not it deterred potential creeps is unknown, but it did intrigue a surprising number of nice guys who found the project funny and requested a portrait of their own.

And what about the guys who receive Gensler’s works of art? “There are a few approaches,” she explained. “Some of them get really angry and say a bunch of mean stuff. Some of them get a little bit offended ‘and say, “Why am I so fat? My facial hair doesn’t really look like that. My nipples are smaller than that!’ They think I didn’t do them justice. Some people just block me. But a couple of guys have actually said smart things after I sent it to them.”

MillionaireMatch.com has just surpassed the 2 million member mark and is celebrating with a new digital billboard in Times Square.

“Join the 1%: Don’t get left behind,” the ad reads. It's a slightly odd choice, given the bad rap of the 1% and the fact that the term was coined due to protests in New York City in the first place, but it also begs the question: how many MillionaireMatch.com users are actually millionaires?

Darren Shuster, North American CEO for the dating service, recently spoke with MarketWatch about the milestone and their membership. Here are a few highlights from their conversation:

On what it means to be a “certified millionaire”…

“You can become a “Diamond Member,” which shows you have $1 million in assets or a large income, a minimum of $200,000 a year. Then you can search for other Diamond Members who’ve had their income verified.”

On online dating’s notorious reputation for being full of fakes…

“MillionaireMatch has as many fakes as most dating sites. Some people are great, some people are phony, some people get a lot out of it and some people quit in a week. You have to know who is exaggerating and who’s not. Some people say they own the car and the house, but they’re leasing the car and they’re renting the house.”

On sexism…

“People say all sorts of things when it comes to love or money. Women are attracted to wealth whether the website exists or not. We’re not exactly reinventing the wheel here. I’m sure there are people who will call it sexist and call it weird, and will say things like, ‘How could you go after them for money?’ If you met someone and they both have a sense of humor and good physical condition, who would you go for? I’d go after the woman with the big bank account. Wouldn’t you?”

On the clientele who make up the MillionaireMatch userbase…

“Some of these people are making $100,000 a year. On paper, they’re a millionaires. But they’re not necessarily bringing in $40,000 a month. Women are smart and intuitive. It’s almost like crowdsourcing to weed out the phonies. They’re probably our best security.”

And finally, the big question: How many members are actually millionaires?

“That I would rather not disclose, if I can help it. Most of the men have a million dollars or more at least in assets, including their house, and have money in savings. We have a fair share of those.”

To find out more about this dating service you can read our review of Millionaire Match.

If you tried to access PlentyOfFish on May 20^th, you may have run into a major roadblock. The site’s 503 page simply said “The page you are looking for is currently unavailable. Check back shortly!" Behind the scenes of the service outage, something a little more sinister was going on.

Around 7am that morning, POF received a warning of an impending DDoS attack. It isn't unusual for large websites to receive similar threats that turn out to be fake, but in this case the threat was real.

The DDoS (distributed denial of service) attack hit just before 8:15am. Such attacks are launched from thousands of computers around the world that have been infected with malware. Without the owner's knowledge, each computer repeatedly sends false requests to a site until it’s overwhelmed. The initial attacks took down the Plenty of Fish website, followed later by the company’s mobile apps on iPhone, iPad and Android.

POF was quick to note that although the attack was large, it did not compromise anyone's data in any way. “That said,” the POF blog noted, “these requests can overload our servers and can even cause ISP problems, so we quickly worked with our ISP to identify the offending traffic and tried various means to block it.”

Later in the day, another message was sent to POF, this time asking for money in exchange for ending the DDoS attack. POF refused to negotiate, and by 1pm they had successfully blocked the attack and returned all services to normal.

“We’re still on high alert and working hard to respond to attacks like this more quickly in the future,” concluded the blog post about the attack, “but in the meantime I’m happy to report that all of you are back to doing what you do best; sending messages, going on dates, and forging meaningful relationships. Thanks for your patience today.”

DDoS attacks are becoming increasingly popular and increasingly powerful, thanks to new methods being used by attackers. The attack on Plenty of Fish was 40 Gigabits in size, making it much larger than the attack that took Meetup.com off-line for nearly 5 days last month (which was “only” 8 GBps). The list of companies that have been attacked in this manner is increasing all the time, including Basecamp, Vimeo, Bit.ly, and Moz.

The good news is, that although DDoS attacks are irritating for users and even more frustrating for the companies who fall victim, they do not put users’ data in danger.

No dating service gets more attention than Tinder these days. We hear from a lot of uptight journalists who worry that the app encourages hook-ups, and from finance experts wondering how the app will eventually monetize, and from discouraged daters telling their Tinder horror stories.

But today let’s take a look at the lighter side of Tinder. There’s a lot going on in the mobile app’s world, and plenty of it is downright hysterical.

First, a man posed as a cupcake on Tinder and wrote about his experience for Thrillist. “If there's one thing I've learned about heterosexual women,” he writes, “it's that they like men. They enjoy their company. They even marry them, sometimes. But they love cupcakes. And if there's another thing I know, it's that single women are on Tinder. So armed with those two pieces of knowledge, I set out to create a Tinder persona that no woman could resist: a man's face drawn on a cupcake.” The results of his experiment are hilarious.

Perhaps inspired by the cupcake, another man decided to join Tinder as a golden retriever named Hero. Hero, like the cupcake before him, proved to be a very popular match. The faux canine received 206 matches – 154 from men and 52 from women – after just four fun-filled days on the app.

If hilarious and heart-warming stories of baked goods and puppies aren’t your thing, try Humanitarians of Tinder. The sarcastic Tumblr ruthlessly rolls its eyes at the single do-gooders annoyingly capitalizing on their charity work (and maybe just regular travels) around the world. Warning: with all the facepalming you’re about to do, forehead bruising is a serious possibility.

Then there’s Tinderfessions, a Twitter account that's exactly what it sounds like. This is a prime destination for awkward, funny, and sorta depressing tales of Tinder gone wrong, mixed in with happy stories of Tinder love gone oh-so-right. “Only met one guy in person. haven’t left his place since our first date. this was over a month ago. #thankstinder #keeper.” writes a user named Kels. “All my pics are with my really good-looking friend and in my bio I say I’m him. #catfish,” admits Trent. Expect to feel a lot of ups and downs as you read this feed.

If you want to skip the ups and cut straight to the downs (the comical kind, that is) head on over to Tinderlines.com, where you’ll be treated to a collection of “the best, the worst, and the funniest Tinder pick-up lines.” Prepare yourself for bad jokes, snappy comebacks, sexual innuendo, mathematical equations, song lyrics, one-sided conversations, and a whole lotta laughter.

To find out more about this dating app you can read our review of Tinder.