Dating Services

The latest dating app launch is capturing a lot of buzz - and aimed at marketing to the so-called “dating elite.” If you’re single and successful, The League might be the app for you.

The League has gotten attention because of its latest round of funding. Though founder Amanda Bradford was at first looking to raise half a million according to Time Magazine, she has now received $2.1 million from investors looking for the next Tinder – but without, you know – all the low-brow hook-ups.

The League differentiates itself from its competition by offering exclusivity – you have to be accepted into its network. The acceptance algorithm it uses according to Business Insider “scans the social networks to ensure applicants are in the right age group and that they are career-oriented.” The article goes on to say: “That doesn’t mean they have to be Ivy graduates or work for a big-name firm. But they should have accomplished something in their 20s.”

If you are accepted, you are given a limited number of matches each day at 5:00pm, which The League calls “Happy Hour.” You are also given the ability to refer one friend.

The League isn’t the first app to offer more “quality” matches as opposed to the giant dating pool that is Tinder. Hinge is invitation-only, working from your social media circles and offering a limited number of matches per day, as does Coffee Meets Bagel. The difference is that The League utilizes LinkedIn to find matches, avoiding direct contacts (like your boss) and working with those a little further removed. Some have argued that this blurs the line between business and personal, although eHarmony announced earlier this year they would be offering job-matching services to employers and potential employees.

So far, The League has attracted around 4,500 users from San Francisco. Like Hinge, CEO Branford wants to move slowly, city by city, to build her network in a more thoughtful way. She discovered most couples meet through school or work connections, and she wanted to optimize these already-existing networks (hence using LinkedIn for matching). In fact, she is doing much of the business networking herself by attending parties of tech execs in Silicon Valley and fundraisers in San Francisco. She walks around demonstrating her app and offering bracelets with the app’s logo to attendees.

“It isn’t an app for everybody,” Branford told the New York Times. “We’re trying to hit home that…people do have high standards.”

Recipient
OurTime.com

The Editor's choice for the Top Pick - Senior Award of 2014 is Our Time. This dating site for 50 plus singles is the largest dating site that is dedicated to matching seniors together.

OurTime.com has many features which makes online dating easier. The member’s home page is well laid out and it makes navigating the site simple. One neat and useful feature that OurTime has implement involves communication. When you create your profile you have the option of adding Message Starter Ideas. These make first contact messages much easier as it gives the person sending the message and idea of what you want to know about your matches. The type of questions you can select from include asking about their family to what your main goals in life are.

It doesn’t take long to create a starter profile on OurTime which allows you to log in and see what this dating site is all about. You just need to go through a six step process and in about a few minutes you will be done. From there, you can search and view other profiles for free. If you find someone you like and want to communicate with you can add the rest of the details to your profile (including pictures, your interests, and your physical attributes). After paying a small monthly fee you will then be able to send and receive messages and chat with other members who are online the same time you are.

Read our review of OurTime.com for more information about this dating service or visit OurTime directly.

This Year's Runner Up for this award is: SeniorPeopleMeet.com

Online dating is evolving along with daters’ preferences. We have grown used to the idea of using technology for our personal lives, with more people online dating than ever (thanks to the rise of dating apps like Tinder).

The dating landscape has changed, even in the last few years. There is new technology of course, but there is also the growing number of singles (which consist of more than half of U.S. adults over age 18), and the fact that young adults are waiting longer to marry. So college isn’t the place you’re likely to meet your life partner – instead, it’s more likely going to be online.

With so much changing and so many singles out there, why is it still so hard to find the right person, or even to get a date from a few back-and-forth texts?

The answer might be simpler than you think. There have been several studies in recent years about our ability to make decisions, especially when we are given a lot of choices. Much like wandering into a candy store when you just want a bite of something sweet, your mind can be immediately overloaded with all the different types, brands, and flavors – so that you almost become paralyzed by the choices and unable to make a decision.

A study was conducted a few years back, where a group of people were given a choice between a few different brands of laundry detergents and asked to pick which one they’d buy. With only three or four choices, they tended to read the labels of ingredients and decide which was best based on content. They were also generally pleased with their choices.

The next group was given dozens of choices of laundry detergent. Researchers discovered when there were more than a few choices, people didn’t take any longer in making a decision - they were too overwhelmed and didn’t read the labels at all. The majority chose which detergent they would buy based solely on what the container looked like, and didn’t look at the ingredients. In fact – they were basing their decisions purely on superficial “looks,” because it was easier than trying to get to know all of their choices.

It’s no wonder we feel a bit ADD when it comes to dating, and that apps like Tinder have taken off. When we are given too much choice, it’s easier to just look at the photo and make an impulsive decision – yes or no - rather than think about what we really want. We don’t get to know people before deciding we aren’t interested in a date or even a drink. It’s too easy to think “there’s probably someone even better” while we are swiping, so we don't think twice about standing someone up or refusing to text them back.

Maybe it’s time to focus on one date at a time. Maybe we should start saying yes more often - instead of no.

Recipient
Tinder

The 2014 Editor's Choice Top Pick - Innovative Award goes to the fastest growing dating app, Tinder. Reaching an estimated valuation of just over 1 billion dollars in 3 short years Tinder has become the dating app to imitate by other companies (is there any bigger form of flattery?).

As of September 2014 Tinder members generate over 1 billion swipes and 12 million matches (both swipe yes for each other’s profile) every day. In eight months this dating app has grown in leaps and bounds. Last December Tinder was only receiving 3 million swipes every day.

To become a member of Tinder the only thing required is a Facebook account. Tinder uses the information found on Facebook for your profile information (includes your age, interests, etc…). You can also specify which photos from Facebook you want to display on Tinder. Once your Tinder account is setup you can then start swiping and hopefully make a few matches. Once both you and someone else has expressed mutual interest in each other can you then go ahead and communicate via chatting or sending messages.

Tinder wasn’t the first dating app on the market it but it has by far been the most successful. The combination of how simple it is to use to create a membership and search for matches has made it a winner for many 20 and 30 something singles.

Read our review of Tinder for more information about this online dating service or visit Tinder directly.

This Year's Runner Up for this award is: Hinge

Sam Yagan, the CEO of massive online dating biz Match Group (which owns Tinder and Match.com), and the cofounder of OkCupid, recently participated in a Reddit AMA to, um, interesting results.

The big thing making news is his answer to a query from Reddit user jairachi: “Being the CEO of a group that discernably specialises in finding love, have you personally used any of your services and subsequently found success?”

Yagan responded with the following bit of OkCupid trivia: “None of the four founders has ever been on an online date of any kind.”

It sounds scandalous, but before you make wisecracks about about Yagan's “ringing endorsement” of his services, read his explanation: “We were all dating our future wives when we started OkC. And before that, we were basically in college where online dating wasn't really pervasive.”

Yagan had a few other insights to add during his AMA. When asked if the free model of OkCupid attracts a different type of user than Match's subscription fee, Yagan said “Each dating product attracts a different user, and "freeness" is just one component (Tinder & OkC attract different users; Match and OurTime attract different users, etc.). So, yes, Match users and OkC users are different. I hate talking about "better quality" when referring to human beings, but it is true that people who pay for Match likely have higher intent than people on OkCupid or Tinder.”

Perhaps his most intriguing anwser came in response to the question “Is online dating 'good' for society? Why or why not, and what are the potential unintended consequences of this behavior?” Yagan thoughtfully replied that he believes dating apps make society better in three ways:

1. “Undoubtedly, greater choice leads to the selection of higher quality spouses.”
2. “Technology makes it easier to meet people who are less similar (farther away, different socioeconomic levels, different ethnicity, etc.).“
3. “The ease of getting back in the dating market makes empowers people in bad relationships to leave them, knowing that loneliness isn't the only alternative to their current situation.”

But it wasn't all smooth sailing for Sam. The Reddit community felt he left a few choice questions unanswered – naturally, the difficult or controversial ones – and was none too pleased about it.

Unfortunately, Yagan didn't respond to inquiries about spam emails, Facebook linking, and fake accounts. Fortunately, Reddit responded in its typically dry, hilarious style. “So, just like on Okcupid, you respond a couple times and disappear?” wrote user orangefolders.

“That's pretty much how those dating thing work, you only respond to those you want, and the moment it doesn't go your way, you stop responding altogether,” replied MonsterBlash.

Recipient
Millionaire Match

The Editor’s Top Pick - Wealthy Award for 2014 goes to the dating site Millionaire Match. One of the oldest dating service of its type and with over 2.3 million registered members to date this sugar daddy dating site is one of the largest service in its niche. We are not alone in recognizing this as one of the top dating sites. MillionaireMatch.com has appeared in such publications as The Wall Street Journal and Forbes, and has been seen on TV Networks like CNN, ABC, and CBS.

When you first join Millionaire Match you will be joining as a free Standard member. This allows you to create your profile, use the basic search to view other members simplified profiles and photos, and send winks to members you are interested in. You may also reply to any Gold members emails. To be able to send emails to members you like, you will need to become a Gold member which range in cost from $35 - $70 per month depending on the length of the term. Gold members can also view all the profile details (like last time the member logged in), specialized member lists (like who has viewed me) and have private photo albums. Millionaire Match can be accessed by a laptop via the website, or by phone either through the mobile version of the website, or by the iPhone or Android dating app.

Millionairematch.com was one of the first dating sites to verify members. All verified millionaire members are marked with a diamond icon and have been verified to earn at least $200,000 per year or have a net worth of at least 1 million dollars. To be verified these members must produce documents proving their income along with photo ID. Other verifications are also available which can be used both by the wealthy members along with singles who are interested in dating wealthy people. These verifications include photo, age, occupation, and education.

Read our review of Millionaire Match for more information about this dating service or visit MillionaireMatch directly.

This Year's Runner Up for this award is: Seeking Arrangement