Dating Services

Match.com's SVP and North American General Manager, Mandy Ginsberg, has been named as one of Brandweek's 2009 "Marketers of the Year". These awards honors 12 individuals yearly who display creativity in marketing. A select panel of Brandweek editors choose the winners by scoring candidates by merit and marketplace efforts.

Ginsberg was honored for her work on Match.com's "It's Okay to Look" campaign, as well as the "Rejected by eHarmony" campaign for Match.com sister site, Chemistry.com.

After the Chemistry campaign, Chemistry.com's awareness figures quadrupled among singles. Similarly, Match.com's campaign with real Match members in TV commercials, combined with the 6 month guarantee helped the dating site grow by 15 percent this year.

On a related note, one interesting statistic that Ginsberg mentioned in a Brandweek article was, every day at Match.com 1,000 members leave the dating site because they have found someone special.

For further information about the dating site, read our reviews of Match.com.

From a Australia point of view, online dating for singles 50 years or older, is seeing a huge increase in popularity. The premier Australian dating site, RSVP has seen a 30 percent increase of these members each year, for the last 5 years. Currently 13 percent of all members are over the age of 50 at RSVP.

RSVP is not alone in their findings. Other Australian dating sites are reporting the same trend. Match.com Australian dating site has seen similar numbers. 12 percent of Match.com.au members are over 50 and this age groups saw an increase of 23 percent in 2008.

For a bit more on this story, see Stuff. To find out more about the most popular dating site in Australia, read our RSVP review.

OkTrends first online dating advice post was about the number of responses members of OkCupid see from first contact messages of different lengths (see Story). Their second advice article takes a look at what members should say in these messages to increase the likelihood of a response. OkCupid based it's data on over 500,000 first contact messages from their dating site. Here are a list of recommendations. Any statistic information given is based on the average reply rate of all messages of 32 percent.

1. Be Literate - Bad spelling, grammar and netspeak makes a terrible first impression. For example the average of messages who used words like "ya" only saw a reply rate of 7 percent. There are a few exceptions to the netspeak rule, most deal with showing emotion like "haha" or "lol".
2. Avoid Physical Compliments - This is the same for both genders. General comments like "cool" and "awesome" (38% reply rate) work well but physical comments will see a huge drop in replies. The average message with the word "beautiful" in it saw a drop in the rate of replies of 10%. The word "sexy" was even worse and saw a drop of 14% to only 18% of initial contact messages to ever see a reply.
3. Use an Unusual Greeting - A message with no traditional salutation saw a reply rate of 27%. Messages with the 3 top salutations of "hi", "hey" and "hello" all performed below average with "hi" doing the worse at 24%. The best response rate was with the salutation of "how's it going" with 54%.
4. Don’t try to take it Outside - Asking for email addresses, cell phone numbers or other off site communication in the first contact message saw all reply rates drop to almost 10%.
5. Bring up Specific Interests - Mentioning your specific interests or better yet, those of the person you are contacting, increases the chance of response to almost 50% in some cases.
6. If you’re a Guy, be Self-Effacing - Male message reply rates increased if they appeared unsure of themselves and used words like "sorry", "apologize", "awkward" and "probably". This is not true for women.
7. Consider Becoming an Atheist - Mentioning any religion helps increase the average response rate, but mentioning the fact that you are a "atheist" increased the response rate twice as much over the increase the leading religion of "Christian" saw. With the word "atheist" in your message, members saw a 42% response rate, "christian" saw a 36% response rate.

For more on this dating site, read our OkCupid reviews.

eHarmony in the United Kingdom launched in July 2008. It is just over a year later and they now have 400,000 members. For the first couple of months eHarmony was giving out free 90 day subscriptions to all new members (see Story), but beyond that they did not do a lot of marketing. According to Greg Waldorf, eHarmony's chief executive,

... last year's launch was deliberately "soft" so the company was not left in the awkward position of having lots of members of one sex signed-up without a sufficient number of the opposite sex to provide enough suitable matches.

For comparison, a competitor of eHarmony's in the United Kingdom, Match.com, has had 6.5 million singles signup as members since launch (a number of years ago).

Touch and date - that's the way with the iPhone! Online dating has made the process of getting out and meeting new people easier than ever before. But dare we say the iPhone has made dating even easier? There are enough iPhone dating apps to fill a bucket and have it runneth over, but to help you save time, we've gone through the best of the best and made this short list for you to review. Some of the apps are free, some are affiliated with major online dating sites. Whatever your preference, use the following list to your advantage. Spend less time searching and more time meeting!

Match.com iPhone App
Designed to work hand-in-hand with your Match.com online dating account, this app is not only FREE, but it's very intuitive to use. While you cannot view all of the information you would generally view if you logged in on your computer, you can see pictures, read profiles, wink, save favorites and send messages. The interface is well-designed and they've recently added a new feature where you can search for other members of Match.com who are nearby and send them a message! Other cool features are the ability to take photos with your iPhone and instantly upload them to your Match.com profile and edit your profile information on the fly.

It looks like eHarmony has topped the 30 million member mark (unofficially). According to the Unofficial eHarmony Blog and their super sneaky technique of finding the total membership count, this milestone happened on September 10, 2009. To find out for yourself where eHarmony is at, you just have to check the JavaScript source code of the membership page.

To find out more about this dating service, check out our eHarmony reviews.