eHarmony has announced it's closing the doors on its short-lived sister site, Jazzed.com. Jazzed will be no more on September 18, two years after its launch in 2010.
Years ago, Match.com introduced Chemistry.com, its algorithm-based answer to eHarmony. eHarmony responded with Jazzed, a more casual site that allowed users to freely contact other members instead of connecting only with matches provided by the site. eHarmony hoped Jazzed would be a strong competitor for Match's massive market share, but alas - it seems their dream was not to be.
Jazzed barely managed to get off the ground, despite eHarmony's efforts. The site launched a photo-sharing app last year and was featured on a dating television show called "Excused," but that was the extent of its popularity. After the initial excitement over the site wore off, it never returned to the public's radar.
If you're a Jazzed member, you now have three options:
- Take no immediate action, and continue to use the site until it shuts down on September 18.
- Cancel your subscription before the site closes, and receive a prorated refund for the remaining portion of your subscription. (Users who do not cancel their subscriptions will be issued a prorated refund after the date of closure.)
- Sign up for eHarmony instead, which is offering a discount to former Jazzed users. Use the promo code JAZZEDEH to receive a special rate of $9.95/mo for three months. The offer expires on September 20 at 11:59 pm PST, after which your account will automatically renew at a rate of $29.95/mo.
Upon closure, Jazzed members will not be able to view or edit profile information on the site or access their Jazzed mailboxes. "Any data associated with your account will be deleted shortly after the closure," says Jazzed, "provided that we may archive certain information for record keeping integrity, fraud prevention, enforcement of our terms, or to the extent it relates to a pending dispute."
Unfortunately, that last bit raises a lot of questions for Jazzed users. Exactly what does "shortly" mean? How can data be both "deleted" and "archived?" Does it still exist or not? And if it still exists, what's going to happen to it? How can a site that's no longer active enforce its terms?
What's going to happen to Jazzed profiles? Will the URLs remain active? Will they be sold to other companies? Will they be merged with the eHarmony database? Will the database go offline?
Right now Jazzed seems to be creating more questions than it's answering. I advise all users to keep a close watch over their privacy and data, and monitor the progress of this story as Jazzed shuts down.
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