Dating Services

Grindr employees got approval from the National Labor Relations Board for holding an election to form a union. The ballots will become available November 22nd, and voting will end on December 13th.

According to Bloomberg Law, the government agency ruled in November that a group of about 100 employees can vote on whether they want to be represented by the Communications Workers of America, which guided the employees through its first round of voting earlier this year.

NLRB Regional Director Mori Rubi made the decision to allow Grindr employees to move forward with unionizing. According to Bloomberg, she countered arguments by the company’s management team that product managers should be considered supervisors and therefore be unable to unionize under the current labor laws. Instead, she argued that product managers don’t hold enough power in directing other employees, according to the report.

Peter English, who founded popular travel site Kayak.com, has turned to a new venture. He and his partner Rachel Cohen are launching an app called Lola Dating.

According to a feature in The Boston Globe, Lola is designed to get people to meet IRL. The app offers users a calendar up front, and invites them to look for openings over the next four days (the sooner they can schedule a date, the better it seems). Lola users can mark the times and dates they are free, and the app takes it from there, matching them only with people available on the same night. The app will only be available for residents of Boston at launch.

According to its founders, meeting in real life quickly is key. They met after connecting on Bumble and instead of messaging back and forth, scheduled to meet in person right away. They were both convinced that endless messaging without getting to know each other in real life was a real problem among dating app users.

College students are turning away from dating apps and prefer to meet others in person, according to a new study by Axios and Generation Lab.

The study polled almost 1,000 college students across the U.S. and found that an overwhelming majority of 79 percent do not go on dating apps or use them less than once per month. According to Axios, Tinder is still the favorite among young daters. Twelve percent of college students use Tinder at least once a month, with Bumble and Hinge close behind at 8 percent of students logging on at least monthly.

A caveat for the study: 55 percent of respondents said they were in a relationship already, so they didn’t need to use a dating app. But at least 64 percent of those met their partners outside of a dating app – either through classes, a party, or an introduction from a friend to name a few. Only 15 percent said they’d met through a dating app, according to PC Magazine UK.

Bumble’s founder and longtime CEO Whitney Wolfe Herd will step down from the helm, and Lidiane Jones, the CEO of workplace messaging tool Slack will take over in January. Herd will move to Executive Chair of the company.

The news comes as Bumble’s stock price has fallen over 80 percent since it went public two years ago (from $76 to below $14). The dating app is not alone. Match Group is also going through a rough period, thanks to inflation and other economic concerns. Members are dropping their subscriptions and not using paid services on the apps, causing a decline in revenue the last few quarters.

Herd supported Jones in a statement: “This move to Executive Chair gives me the ability to step forward into a new and exciting role, get back to my founder roots and bring immense passion and focus to this next chapter of growth,” According to CNN, Wolfe Herd also added that she and Jones would be “fantastic partners.”

A new survey of Bumble’s Indian users found that 63 percent want a date for Festival Season. Many singles work and live away from their hometowns, and crave companionship at this time of year.

According to Hindustan Times, the study also found that 36 percent of respondents like to enjoy festival season with friends, and 27 percent with their partners.

Festivals occur in India year-round, but perhaps one of the more famous festivals, Diwali, is a five-day festival that takes place in October/ November and represents the start of the Hindu New Year. Specifically, it celebrates Lord Rama and his wife Sita’s return to their kingdom after defeating evil demons, according to Hindu tradition. The festivities are planned around the lunar cycle.  

The stock price for dating app conglomerate Match Group dropped after the company revealed that its Tinder app saw a significant drop in paying users. Shares went down more than 15 percent to $29, the lowest price it has traded for since the company spun off from IAC in July of 2020.

According to Newsweek, Match Group sent a letter to shareholders in early November with the news that Tinder had lost 826,000 paying customers. CEO Bernard Kim said in the letter: "While our collective efforts have put the company on much improved footing, there is still much work to be done.”

Match Group’s reported third quarter earnings were a highlight - they beat analyst estimates ($881.6 million compared to the expected $880.6 million), according to LSEG, formerly Refinitiv.