Dating Services

Perhaps the rise of free Internet porn has come at a cost to some large companies. FriendFinder Networks Inc. (FFNTQ), publisher of Penthouse Magazine and a number of adult entertainment websites, has filed for Chapter 11 bankruptcy.

FriendFinder said that it has struck a deal with debt holders to reduce its debt by $300 million if accepted by the U.S. Bankruptcy court in Delaware. One note holder will get ownership of the sex entertainment business if the plan goes through.

The company built its network by buying and starting up social media, dating, and sex sites such as adultfriendfinder.com (for casual relationships), Amigos.com for Latin dating, and BigChurch.com (aimed at those more spiritual). Together the FriendFinder network includes 8,000 websites with 220 million members and 750,000 subscribers. But they haven't turned a profit since 2008.

FriendFinder Networks was originally formed in 2003 when founders Marc Bell and Daniel Staton purchased the publisher of Penthouse from bankruptcy. A year later they'd planned to launch an initial public offering with $460 million, but when the IPO was completed in 2011, they'd only managed to raise $46 million.

The company had also tried to purchase Playboy Enterprises in 2010, but the deal fell through.

The founders primarily blame the financial problems on the $400 million acquisition of Various, a network of dating sites that didn't generate the revenue expected, and the fact that credit card companies wouldn't process payments from sex website members. Others are looking at the bigger picture of the industry itself.

The question that perhaps the company's founders hadn't planned on was: who needs to pay a monthly fee to look for sex and porn when the Internet (and mobile apps) are rife with free options?

The question of the growing popularity of the mobile platform is one to consider as well. Dating app Tinder has exploded, and FriendFinder was rapidly trying to move its business into the mobile space since roughly 80% of its traffic was migrating from the desktop.

And what about Penthouse? Its flagship business has expanded into European broadcasting, a video business and does licensing deals as well, but surprisingly, the print edition of the magazine is still available even though it's struggling.

FriendFinder isn't the only casualty in the wake of free Internet porn. Earlier this year, LodgeNet Interactive, which provided adult films and video games to hotel guests, filed for bankruptcy, partly due to Internet competition.

The yearly German festival of drinking and debauchery known as Oktoberfest arrived last month again. For most revelers, that means giant pretzels, women in dirndls, liter-sized mugs of beer, and nights they will never remember. For Zoosk, that means an opportunity for another study.

Zoosk surveyed more than 2,800 single beer drinkers in hopes of discovering what their beer choices say about their dating preferences and personalities. As it turns out, the types of beer you and your date prefer might actually offer clues about your compatibility:

• If you're looking to settle down soon, hope your date orders a domestic beer. Domestic beer drinkers are most likely to be looking for marriage (20%). They are also more likely to be traditional when it comes to dating, so expect them to go the dinner-and-a-movie route and don't overwhelm them with public displays of affection.
• If you're not ready to settle down, look for a date who is into microbrews. 31% of men who opt for microbrews say they're in the market for fun, but nothing long-term. Unsurprisingly, then, microbrew drinkers are the most likely to have had a one night stand (74%) and to want physical intimacy every day (54%). They're also the most likely to prefer an outdoor adventure for a first date.
• If stability is what you're looking for, find an ultra-light beer drinker. Singles who count their calories prefer romantic evenings spent sharing their hopes, dreams, and goals for the future. They have the highest percentage of long-term relationships on average, at 75%. They are also the most likely to refer to themselves as homebodies (37%).
• If you'd like an introvert in your life, choose an import drinker. They're the least likely to have a one night stand and the most likely, on average, to be a virgin (4%). Reserved import drinkers prefer dogs to cats where pets are concerned and say they often spend time daydreaming about their next vacation.
• If you need a family-friendly date, a light beer drinker is the one for you. 92% of light beer fans say they're open to dating someone with kids, and 64% say they like to spend their free time with family and friends. Light beer drinkers are second only to ultra-light drinkers when it comes to success in lasting relationships.

I guess your brew of choice says a whole lot more about you than just your taste in beer. No word on what happens if your date orders wine instead...

For a certain generation, MTV's Cribs - in which celebrities give on-camera tours of their over-the-top homes - will always be a legendary TV show.

TechCrunch's take on Cribs might not have the same legendary status as MTV's version of the show (and you'll probably never see Mariah Carey make an appearance on it), but it's still interesting to see the inner workings of some of the tech industry's hottest companies. The latest episode of the series took a peek inside the office of eHarmony, one of online dating's biggest pioneers.

TechCrunch's Colleen Taylor met with Arvind Mishra, VP of Product at eHarmony, for a tour of the site's offices in Santa Monica. The first thing you notice about the interior of eHarmony HQ is that love is in the air (and everywhere else). eHarmony definitely doesn't skimp on the romantic decorations - there are hearts everywhere, signs that say "LOVE" in curling script, and pictures of happy couples lining almost every wall.

Upon entering the lobby, visitors and employees are faced with larger-than-life letters that spell out the name of the company. Mishra calls the massive sign "an homage to our larger-than-life mission: we're trying to lower the divorce rate." Big letters = big mission, he explains, as Taylor looks hilariously incredulous.

In addition to the constant reminders of the company's mission, the eHarmony offices are also home to many trophies. The office likes to hold challenges - like a pinewood derby race and a contest to display photos sent in by happy couples - to encourage bonding amongst the staff.

As Taylor and Mishra continue their tour, they pass an extremely yellow kitchen, the pet (stuffed) giraffe that makes its home amongst the social team, and a collection of bikes that employees can check out in order to take their lunch break at the beach 20 miles away.

eHarmony does its best to encourage creativity, individuality, and a sense of fun amongst its employees. Various colorful pieces of flair can be found on all the staff's desks. A beanbag-filled room named Malibu - so called after the site's recent redesign - was built to be a creative space. A game room features pool, foosball, and guitars on the wall. And a Donkey Kong machine with 200 games can be found in the main lunch room.

The heart of eHarmony, other than all the actual hearts that fill the building, seems to be the kitchen. Once every week, the entire company gathers to have lunch together (Hey there, Neil Clark Warren, sneakily making an appearance in the video while having lunch with your employees!). That sense of community is what really makes eHarmony special. "When you're this small," Mishra explains, "you want to make sure that everybody knows and likes everybody else."

"They've been calling me clairvoyant and I guess I am because I just get these weird 'flashes,' I call them, or premonitions at the oddest times and in the oddest places."

I know I'm not the only one who reads something like that and thinks "Oh God...no thank you. Not in a million years would I trust someone who speaks like that to find the partner I'm going to spend the rest of my life with."

For the past 21 years, however, Janis Spindel has been proving my prejudice wrong. As a professional matchmaker, she has helped everyone from politicians to business magnates find lasting love. She estimates that her matches have led to about 1,000 marriages, even more relationships, and over $5 million in revenue in last year alone.

Sure, maybe it's clairvoyance that tells her who's likely to hit it off, but I think the explanation she gave to Forbes is more likely: "I am a people person from the get-go," she said. "I can talk to anyone, anywhere, any time and in five minutes I can find out more than you could in dating somebody for six months. It's mind-boggling. I ask the questions, I fire them away, and they just answer them."

Spindel turned her natural talents into a professional pursuit after the fourteenth couple she'd introduced called to tell her they were getting married. She began with a 51-gues networking party at Ovo Café in New York City in 1993. 34 people connected in the party, and her business has been successful ever since.

Today her company has 17 employees and a yearlong contract with her (which is good for 12 introductions) runs NYC-based clients $50,000 upfront plus another $50,000 on the backend if they are successfully matched and stay with that person for a year. If you're out of state, the $50,000 on the backend stays the same but the upfront cost doubles to $100,000. And if you'd like Spindel and her staff to travel to you, you're look at a $250,000 fee and another quarter million on the backend if your match is found.

There are other options for those who have less disposable income, but nothing that comes close to "economic." Love is big business, and clients are expected to pay up for Spindel's unique expertise.

Janis Spindel explains her 3 date rule:

Most recently, Spindel has expanded her services to include a gay division and online dating. Her company has started its own free dating site, 2LoveToday, that uses her staff to make matches for customers who want to pay a premium fee. Her next move is to build a presence in India and begin her expansion into Asia. Clairvoyant or not, the woman certainly seems unstoppable.

eHarmony is having a free communication weekend right now. It started the day before Halloween and ends Sunday November 3rd just before midnight (PST).

These free communication weekends are the perfect time for someone who hasn't tried eHarmony to give the service a try. You can not only create your profile and answer the in-depth questionnaire for free but you will also receive your matches and be able to communicate with them at no cost, and with no credit card required. Free communication includes the guided communication process and email. The guided communication process is designed to allow matches to easily break the ice and introduce conversation starters. This is achieved by each match asking and answering a few questions so the person you are communicating with has a better understanding of you as a person. As always free communication events do not include photos, the secure call phone service, and skip to email.

The last free eHarmony communication weekend was at the end of September (see Story). For more on this dating site you can read our review of eHarmony.

How About We may be the first online dating site that offers a service especially for couples. Their latest venture, How About We For Couples, aims to plan, book, and arrange dates for people who are looking to spice up their relationships. They launched in New York and San Francisco and are planning other cities in the near future. So far, they have 130,000 couples signed up.

The founders noticed a trend among couples of relying on Netflix and take-out meals for entertainment, losing the magic that comes with the headiness and excitement of a new relationship. So instead of sitting on the couch, How About We for Couples provides ideas to get you both inspired and to cultivate relationships instead of letting them go stale.

How About We have been innovators from the beginning. When its founders Brian Schechter and Aaron Schildkrout first started researching the online dating industry, they noticed a fundamental problem: online dating sites don't push people to meet offline and build relationships from there. In fact, the industry's success depends on members sitting in front of their laptops scrolling through endless profiles rather than forming real life relationships.

With this in mind, the founders created an innovative new way to date online - by taking it offline quickly. Members post and view first date ideas, rather than scrolling through dating profiles. An example might be, "How about we...go for a picnic in the park, followed by live music at North Bar?" If someone found that idea enticing, they'd connect with each other and set something up. The focus is not on the dating profiles, but on the real-life meeting.

The problem? It became too successful. Many users of How About We started to couple up, and the company started to lose members. But instead of messing with its success, the founders extended the basic premise of great date ideas to those who are already in relationships.

The How About We editorial team comes up with the date plan, which centers on fun new places to go and creating opportunities for the couples to really connect. If you want to upgrade, you can purchase their concierge service to have How About We plan your date down to the smallest detail, like delivering flowers or hiring car service for the night.

"We're curating the dates for our couple members. The concept is still the same, but we've become the experts," Schildkrout told news magazine Business Insider. "This really filled out the whole vision of the company, which isn't only about helping people fall in love, but also about helping people stay in love."