How About We offers Service for Couples

General News
  • Thursday, October 31 2013 @ 07:01 am
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How About We may be the first online dating site that offers a service especially for couples. Their latest venture, How About We For Couples, aims to plan, book, and arrange dates for people who are looking to spice up their relationships. They launched in New York and San Francisco and are planning other cities in the near future. So far, they have 130,000 couples signed up.

The founders noticed a trend among couples of relying on Netflix and take-out meals for entertainment, losing the magic that comes with the headiness and excitement of a new relationship. So instead of sitting on the couch, How About We for Couples provides ideas to get you both inspired and to cultivate relationships instead of letting them go stale.

How About We have been innovators from the beginning. When its founders Brian Schechter and Aaron Schildkrout first started researching the online dating industry, they noticed a fundamental problem: online dating sites don't push people to meet offline and build relationships from there. In fact, the industry's success depends on members sitting in front of their laptops scrolling through endless profiles rather than forming real life relationships.

With this in mind, the founders created an innovative new way to date online - by taking it offline quickly. Members post and view first date ideas, rather than scrolling through dating profiles. An example might be, "How about we...go for a picnic in the park, followed by live music at North Bar?" If someone found that idea enticing, they'd connect with each other and set something up. The focus is not on the dating profiles, but on the real-life meeting.

The problem? It became too successful. Many users of How About We started to couple up, and the company started to lose members. But instead of messing with its success, the founders extended the basic premise of great date ideas to those who are already in relationships.

The How About We editorial team comes up with the date plan, which centers on fun new places to go and creating opportunities for the couples to really connect. If you want to upgrade, you can purchase their concierge service to have How About We plan your date down to the smallest detail, like delivering flowers or hiring car service for the night.

"We're curating the dates for our couple members. The concept is still the same, but we've become the experts," Schildkrout told news magazine Business Insider. "This really filled out the whole vision of the company, which isn't only about helping people fall in love, but also about helping people stay in love."