Dating Services

Online dating has become a typical way to meet people outside of your own social networks. In fact, the majority of people have tried it at least once.

But what about the opportunity to connect via social media? Most people have a Facebook or Twitter account, and they contain a wealth of information about what we like, who we are, who are friends are, and what we do. The natural progression of social media is to harness this information and look to who might benefit from it – including online daters.

In fact, eHarmony released a study recently which found 7% of people who married after meeting online had met for the first time on social networking sites like Facebook, MySpace and ClassMates – not through matchmaking chat rooms, online dating sites or other romance-based online connections.

In an article in Time Magazine, Jeffrey Hall, associate professor of Communication Studies at University of Kansas, decided to investigate this connection. He wanted to learn more about who was meeting their significant others through social media, and how well these marriages fared.

He surveyed over 19,000 people who had been married between 2005 and 2012, and asked them how they’d met. Those who met on social networking sites were more likely to be younger and married more recently compared to those who met online in other ways. He was surprised to find that those who met via social networking sites were just as happy as those who met online, and those who met online in general were happier than those couples who met in more traditional ways, such as through friends.

Social networking sites have potential advantages over online dating sites, Hall noted. For one, you can meet people through networks of friends, which means there is some connection first. This puts many people – especially women – more at ease. Also, people are more likely to represent themselves in an honest light over Facebook, because their friends are reading their posts and making comments. You get a more complete view of the person you’re meeting – where she likes to eat, what TV shows she watches, what she does for a living. A Facebook page is a little more personal than an online dating profile.

Another interesting finding in the study was that most of the marriages resulting from social media connections were among African Americans. Hall attributes this to the fact that African Americans and Latinos were over-represented on social networking sites between 2005 and 2012, and use social networks to engage with their already close network of friends.

Social media is an important part of making romantic connections, and is growing in popularity every day. Maybe it’s time to check Facebook if you want to meet someone new.

Aaron Schildkrout and his friend Brian Schechter founded HowAboutWe four years ago as an alternative to traditional online dating. In a recent article in The New York Observer, he said that the fundamental problem with online dating sites was that they needed to keep subscribers. The sites work best when people are looking for dates, not when they are in relationships and dropping out. Dating sites depend on a huge database of subscribers.

HowAboutWe’s focus is a bit different for an online dating site. For one, they have branched out from their online dating platform to creating a valuable resource for all people interested in dating and relationships.

The primary goal of their dating site is to help people meet offline (and get them there as quickly as possible), so they can move towards forming relationships. Instead of searching through profiles, members can create an idea for a first date, put it out to the network, and see who’s interested. Schildkrout says it’s a way for people to meet more organically.

Because of the site’s focus on date activities, it was a natural progression to create a site for couples who are looking to be inspired. Many couples are bored with the same old dates they do all the time, but don’t have the time to research or a lot of money to do something more unique. This is where HowAboutWe comes in – they curate dates particular to each city they service, and set the whole thing up for a discounted price.

It’s an appealing idea for couples. As Schildkrout says, “We make the booking process and the reservation process extremely easy — you never have to show a voucher, your name’s already on the list. We do all the work for you. We take care of all the details.”

The company is also getting into media content, acquiring sites like The Date Report and Nerve.com and creating two additional new blogs related to dating and relationships. “We built out a world-class editorial team,” says Shildkrout, “and for the last three months, we’ve been working really hard to create a media wing focused on becoming the authoritative voice on all things love, and have grown traffic dramatically in that process.”

Popular apps like Tinder and the bigger or more traditional dating sites like OkCupid don’t seem to bother Shildkrout. He sees Tinder as more of a lightweight hook-up experience and OkCupid as an algorithm-matching experience which might not match you with someone outside your type. He is focused on his product, on connecting people in a real-world way. And he’s looking to build content that gets a conversation started. 

Is a company that's only 20 months old and has no revenue model really worth $5 billion? Spoiler alert: no.

IAC/InterActiveCorp recently bought back 10% of mobile dating service Tinder. Although it's easily the hottest mobile dating app on the market, it’s hard not to approach Tinder with a healthy dose of skepticism. $5 billion is, to put it bluntly, a completely insane number for such a young company.

According to the market research company IBISWorld, the entire online dating industry is worth just $2 billion. How on earth could a company that gives away its dating app for free be worth more than the entire dating industry? The answer is simple: it can't.

The number, first reported by Bloomberg and quickly picked up elsewhere, was based on the $500 million IAC had allegedly paid to buy a 10% stake in Tinder from venture capitalist Chamath Palihapitiya, but it's far from accurate. Sam Yagan, CEO of IAC’s Match Group (which includes IAC’s online dating companies) recently confirmed that a deal was made, but declined to comment further.

“I can confirm on the record that we did a transaction with Chamath, but this valuation is nowhere near the truth,” he told Forbes. Tinder CEO Sean Rad added that the Bloomberg report was “meaningfully incorrect.” Forbes found that an e-mail to Palihapitiya did not receive an immediate response, but noted that his statement on Twitter read “My Tinder sale for $500M is inaccurate. I sold my stake but value was much less. Thx @samyagan for official IAC pos’n. #wishfulthinking”

That being said, it's far too early to write Tinder off as worthless. Just because it has no revenue model to speak of to date, doesn't mean it has no value to investors. With 10 million active daily users, Tinder is fundamentally changing the way a massive number of people behave and engage with each other. That's bound to be worth something.

“Tinder’s really doing something that has been the Holy Grail for online dating: it becomes fun,” says Mark Brooks, a consultant to the Internet dating industry. Unlike traditional dating sites, surfing profiles on Tinder is fun, low risk, and not time-consuming. Users don't have to fill out tedious surveys and the swiping process practically eliminates the fear of rejection. Thanks to Tinder, mobile dating is exciting and mainstream, a major coup that the rest of the dating industry has never been able to figure out.

“IAC’s not valuing Tinder based on what it’s worth,” Brooks notes. “They’re valuing it based on what they’ll lose if they don’t own it. If Tinder can own mobile and own the younger demographic, then IAC is owning the future with Tinder. It’s an international phenomenon.”

This breakup is so big, it’s shaking up the entire online dating industry.

It's not the kind of breakup makes you want to curl up on the couch in your pajamas with a sappy movie and a pint of ice cream. This kind of breakup involves two of the biggest forces on the Internet: Mozilla Firefox and OkCupid.

It all started when OkCupid members using Mozilla’s Firefox web browser attempted to access the site and were greeted with this message:

“Hello there, Mozilla Firefox user. Pardon this interruption of your OkCupid experience. Mozilla’s new CEO, Brendan Eich, is an opponent of equal rights for gay couples. We would therefore prefer that our users not use Mozilla software to access OkCupid.”

It’s not every day you see a dating site take a dive into politics, but OkCupid has never been one to follow the herd. Here's the back story: at the end of March, Mozilla named its cofounder and former Chief Technology Officer, Brendan Eich, to the position of CEO following the resignation of Gary Kovacs last April. Eich’s opposition to same-sex marriage has been public knowledge since 2012, when it was revealed that he donated to California’s 2008 Proposition 8 campaign that sought to ban gay marriage.

When the news hit that Eich had been promoted, all hell broke loose. The backlash was swift on Twitter. Three Mozilla board members quit. And OkCupid decided to brave political waters and take a stand.

“We’ve devoted the last ten years to bringing people—all people—together,” OkCupid’s missive continued. “If individuals like Mr. Eich had their way, then roughly 8% of the relationships we’ve worked so hard to bring about would be illegal. Equality for gay relationships is personally important to many of us here at OkCupid. But it’s professionally important to the entire company.”

At least one other company, the app developer Rarebit, has followed suit. Boycotting Firefox is no small statement, as it is the world's second most popular web browser on personal computers and is responsible for about 12% of OkCupid’s 3 billion monthly page views.

The anti-Mozilla landing page is now gone from OkCupid, but the site told CNET that it plans to release another statement at some point in the near future.

As for Eich, he told CNET that "[w]ithout getting into my personal beliefs, which I separate from my Mozilla work -- when people learned of the donation, they felt pain. I saw that in friends' eyes, [friends] who are LGBT [lesbian, gay, bisexual, or transgender]. I saw that in 2012. I am sorry for causing that pain."

Whether or not you believe in the sincerity of his statement, the damage is done: Eich resigned in the wake of the controversy. 

We’ve been warned of scandals when it comes to online dating. Some people post fake profiles and create stories of financial hardship to extract money or financial information from other users, hoping to cash in on someone’s vulnerability or desire for love. This can compromise our security, but it’s within our control to not respond or to report the abuse. But what about the information we voluntarily offer without even knowing how it will be used?

Mobile dating and location-based apps operate and match you with others according to where you physically are, which means they need to collect data from you, usually through your phone’s GPS. But then what happens to the information? Is it used only for matching purposes to benefit the users of the site, or are companies using this valuable information in other ways?

New legislation aims to protect users from themselves and the online dating sites who collect location and other personal information. Senator Al Franken is leading the charge, advocating for more privacy for users.

"This stuff is advancing at a faster and faster rate, and we've got to try and catch up," Franken tells USA Today. "This is about Americans' right to privacy and one of the most private things is your location."

Considering how many people have used online dating sites – a recent Pew report indicated 38% of singles – it makes sense that companies offering services for daters operate with security and privacy in mind. Unfortunately, most people don’t realize how much information they are voluntarily sharing when they sign up and post photos on their phone.

Members also might not realize what information a dating website or app is collecting about them and their social media networks, say if a Facebook login is used to sign up. Though most companies will outline what information they can collect about you and your friends, the fine print is often overlooked by users just trying to download and check out a new app.

A few states require online dating sites to disclose whether they conduct criminal background checks on members, including Illinois, New York, New Jersey and Texas. eHarmony, Match, and Sparks Networks signed an agreement with the California District Attorney’s office in 2012 to check subscribers against national sex offender registries and provide a rapid abuse reporting system for members. Security precautions are being taken to protect users, but legislators like Al Franken and privacy advocates don’t think it’s enough.

Rainey Reitman of the San Francisco, Calif.-based Electronic Frontier Foundation, a nonprofit that advocates for user privacy amid technology development, told USA Today: "People don't realize how much information they're exposing even by doing something as slight as uploading a photograph. Many online apps are very cavalier about collecting that information and perhaps exposing it in a way that would make you uncomfortable."

The incredible proliferation of niche dating sites is a popular topic these days. When we say there's something for everyone, we really mean there’s something for everyone. Whether you’re looking for a vampire, a farmer, or a sea captain (or maybe all three?), there’s a site looking to match you with your perfect partner.

By comparison, dating sites for foodies seem downright normal. Stefanie Tuder, culinary school graduate and online food writer for ABC News-“Good Morning America,” decided to take three foodie sites for a test drive (make that "a taste test") to survey the scene.

HowAboutWe

First on her list was HowAboutWe, which recently announced a partnership with Serious Eats. The sites are collaborating to get online daters offline, via activities like “tacos and a spin around the Bronx zoo" or "a crawl of the essential dumplings of Flushing." Other popular food-focused sites also have similar partnerships to connect like-minded singles. All members, regardless of which co-branded page they use to sign up, can interact with all other members in order to offer as wide a dating pool as possible.

For Tuder, that wasn’t ideal. “Rather than see other readers of Serious Eats, Eater, etc.,” she writes, “which is the reason I signed up and went to that branded landing page, I see everyone in my area on HowAboutWe. And not even only the ones who are particularly interested in food.” It’s possible to narrow down searches to people who suggest food and drink date ideas, but messaging someone requires at least an $8 monthly membership.

HiDine

HiDine stirred up some controversy when it hit the scene in November. Taking a staunchly traditional approach, only men can ask women out on a date on Hi Dine and by doing so they commit to picking up the tab. Tuder found that she received many more messages and date requests on HiDine than on the other sites she experimented with. Her two critiques include the messaging system, which she calls "pretty clunky," and the fact that women do not have the option of messaging men. All a woman can do to indicate her interest in a profile is "wink" at it.

SamePlate

“While SamePlate has the best of intentions,” Tuder writes, “it simply doesn't have enough members yet to be successful." SamePlate was founded in 2012 by a man who wanted to find a partner to eat Paleo with him. SamePlate covers the Paleo phenomenon as well as anything else a food lover could want. Members can use the free site to cross-reference search any mix of diet and food combinations, which is a pretty unbeatable feature if you consider yourself foodie.

Ultimately, Tuder concludes that foodie dating is “interesting,” but doesn’t have “strong enough of a pull to stay on full time."