Zoosk Unveils New Priority Inbox Feature

  • Saturday, April 12 2014 @ 09:42 am
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Just in time for spring, Zoosk has announced the beta release of its new Priority Inbox feature to take Behavioral Matchmaking to the next level. The new technology will prioritize messages from members with whom you are more likely to discover mutual attraction. This update makes Zoosk the first online dating platform to offer a feature that ranks messages in members' inboxes based on the potential for compatibility.

Traditional online dating services are based on static profiles, compiled via one-time surveys and questionnaires. Zoosk, on the other hand, is powered by its dynamic and personalized Behavioral Matchmaking technology, which tracks and analyzes a member's activity on the site in order to recommend better matches. By applying this technology to inboxes, Zoosk is making its experience more effective than ever.

“At Zoosk, we are continuously working to provide the best possible experience for members to find relationship satisfaction online,” said Shayan Zadeh, Co-Founder and CEO of Zoosk. “Lots of dating websites highlight messages from people you’ve already talked to, but our technology allows us to take it a step further by prioritizing messages from new people we think you’ll want to have a conversation with.”

The new Priority Inbox feature will identify messages from members with a greater likelihood of compatibility, which it calls Priority Messages, using stars and highlights. Those messages will be driven to the top of users' inboxes so they can't be missed.

“When developing the Priority Inbox feature, we took into account the fact that sometimes people who date online, especially women, become inundated with messages,” said Alex Mehr, Co-Founder and President of Zoosk. “Priority Inbox is a very unique feature for our members who will be spared the task of having to dig through a mountain of messages to find their desired match; not only leading them to form stronger connections, but to form meaningful connections faster than ever before.”

The patent-pending Priority Inbox feature is currently only available to some Zoosk members, but the site expects to roll it out to the rest of its 25+ million members over the course of the next month. With the #1 grossing mobile dating app and a top 25 grossing app on the iPhone in the United States, Zoosk is already a market leader in the dating industry. The service can now be found in over 80 countries in 25 languages. Priority Inbox is just the latest in a long series of innovations taking matchmaking to the next level and keeping Zoosk on top of the dating game.