Dating Services

MillionaireMatch.com has just surpassed the 2 million member mark and is celebrating with a new digital billboard in Times Square.

“Join the 1%: Don’t get left behind,” the ad reads. It's a slightly odd choice, given the bad rap of the 1% and the fact that the term was coined due to protests in New York City in the first place, but it also begs the question: how many MillionaireMatch.com users are actually millionaires?

Darren Shuster, North American CEO for the dating service, recently spoke with MarketWatch about the milestone and their membership. Here are a few highlights from their conversation:

On what it means to be a “certified millionaire”…

“You can become a “Diamond Member,” which shows you have $1 million in assets or a large income, a minimum of $200,000 a year. Then you can search for other Diamond Members who’ve had their income verified.”

On online dating’s notorious reputation for being full of fakes…

“MillionaireMatch has as many fakes as most dating sites. Some people are great, some people are phony, some people get a lot out of it and some people quit in a week. You have to know who is exaggerating and who’s not. Some people say they own the car and the house, but they’re leasing the car and they’re renting the house.”

On sexism…

“People say all sorts of things when it comes to love or money. Women are attracted to wealth whether the website exists or not. We’re not exactly reinventing the wheel here. I’m sure there are people who will call it sexist and call it weird, and will say things like, ‘How could you go after them for money?’ If you met someone and they both have a sense of humor and good physical condition, who would you go for? I’d go after the woman with the big bank account. Wouldn’t you?”

On the clientele who make up the MillionaireMatch userbase…

“Some of these people are making $100,000 a year. On paper, they’re a millionaires. But they’re not necessarily bringing in $40,000 a month. Women are smart and intuitive. It’s almost like crowdsourcing to weed out the phonies. They’re probably our best security.”

And finally, the big question: How many members are actually millionaires?

“That I would rather not disclose, if I can help it. Most of the men have a million dollars or more at least in assets, including their house, and have money in savings. We have a fair share of those.”

To find out more about this dating service you can read our review of Millionaire Match.

If you tried to access PlentyOfFish on May 20^th, you may have run into a major roadblock. The site’s 503 page simply said “The page you are looking for is currently unavailable. Check back shortly!" Behind the scenes of the service outage, something a little more sinister was going on.

Around 7am that morning, POF received a warning of an impending DDoS attack. It isn't unusual for large websites to receive similar threats that turn out to be fake, but in this case the threat was real.

The DDoS (distributed denial of service) attack hit just before 8:15am. Such attacks are launched from thousands of computers around the world that have been infected with malware. Without the owner's knowledge, each computer repeatedly sends false requests to a site until it’s overwhelmed. The initial attacks took down the Plenty of Fish website, followed later by the company’s mobile apps on iPhone, iPad and Android.

POF was quick to note that although the attack was large, it did not compromise anyone's data in any way. “That said,” the POF blog noted, “these requests can overload our servers and can even cause ISP problems, so we quickly worked with our ISP to identify the offending traffic and tried various means to block it.”

Later in the day, another message was sent to POF, this time asking for money in exchange for ending the DDoS attack. POF refused to negotiate, and by 1pm they had successfully blocked the attack and returned all services to normal.

“We’re still on high alert and working hard to respond to attacks like this more quickly in the future,” concluded the blog post about the attack, “but in the meantime I’m happy to report that all of you are back to doing what you do best; sending messages, going on dates, and forging meaningful relationships. Thanks for your patience today.”

DDoS attacks are becoming increasingly popular and increasingly powerful, thanks to new methods being used by attackers. The attack on Plenty of Fish was 40 Gigabits in size, making it much larger than the attack that took Meetup.com off-line for nearly 5 days last month (which was “only” 8 GBps). The list of companies that have been attacked in this manner is increasing all the time, including Basecamp, Vimeo, Bit.ly, and Moz.

The good news is, that although DDoS attacks are irritating for users and even more frustrating for the companies who fall victim, they do not put users’ data in danger.

No dating service gets more attention than Tinder these days. We hear from a lot of uptight journalists who worry that the app encourages hook-ups, and from finance experts wondering how the app will eventually monetize, and from discouraged daters telling their Tinder horror stories.

But today let’s take a look at the lighter side of Tinder. There’s a lot going on in the mobile app’s world, and plenty of it is downright hysterical.

First, a man posed as a cupcake on Tinder and wrote about his experience for Thrillist. “If there's one thing I've learned about heterosexual women,” he writes, “it's that they like men. They enjoy their company. They even marry them, sometimes. But they love cupcakes. And if there's another thing I know, it's that single women are on Tinder. So armed with those two pieces of knowledge, I set out to create a Tinder persona that no woman could resist: a man's face drawn on a cupcake.” The results of his experiment are hilarious.

Perhaps inspired by the cupcake, another man decided to join Tinder as a golden retriever named Hero. Hero, like the cupcake before him, proved to be a very popular match. The faux canine received 206 matches – 154 from men and 52 from women – after just four fun-filled days on the app.

If hilarious and heart-warming stories of baked goods and puppies aren’t your thing, try Humanitarians of Tinder. The sarcastic Tumblr ruthlessly rolls its eyes at the single do-gooders annoyingly capitalizing on their charity work (and maybe just regular travels) around the world. Warning: with all the facepalming you’re about to do, forehead bruising is a serious possibility.

Then there’s Tinderfessions, a Twitter account that's exactly what it sounds like. This is a prime destination for awkward, funny, and sorta depressing tales of Tinder gone wrong, mixed in with happy stories of Tinder love gone oh-so-right. “Only met one guy in person. haven’t left his place since our first date. this was over a month ago. #thankstinder #keeper.” writes a user named Kels. “All my pics are with my really good-looking friend and in my bio I say I’m him. #catfish,” admits Trent. Expect to feel a lot of ups and downs as you read this feed.

If you want to skip the ups and cut straight to the downs (the comical kind, that is) head on over to Tinderlines.com, where you’ll be treated to a collection of “the best, the worst, and the funniest Tinder pick-up lines.” Prepare yourself for bad jokes, snappy comebacks, sexual innuendo, mathematical equations, song lyrics, one-sided conversations, and a whole lotta laughter.

To find out more about this dating app you can read our review of Tinder.

Despite still facing the occasional naysayer, the Internet and dating have proved to be a match made in heaven. With consumers using the Internet more and more each year, demand for online dating services continues its meteoric rise. In particular, the ever-increasing popularity of smartphones has made mobile applications a booming business for dating services.

IBISWorld, a global business intelligence leader specializing in Industry Market Research and Procurement and Purchasing research reports, recently put together a comprehensive guide to the online dating industry's market size and growth prospects. By all accounts, the future looks bright for the industry's biggest forces.

InterActiveCorp is the one to beat. The largest company in the industry, IAC counts Match, OkCupid, and Tinder amongst its brands. The New York City-based company is expected to grab 27% of the estimated $2.2 billion market for US dating services in 2014, according to the new IBISWorld report. Analyst Jeremy Edwards predicts IAC's US Match revenue will rise 11.5% to $605.1 million this year, with operating income up 14% to $192.8 million.

Coming solidly in second place is eHarmony, a privately held company based out of Santa Monica, CA. eHarmony proudly dominates 13.8% of the US dating service market, IBISWorld says. The company’s projected US revenue for 2014 is $310 million, up 6.9%, with operating income up 9.6% to $35.3 million.

Spot #3 goes to San Francisco-based Zoosk, with 5.1% market share. 2014 has been a big year for Zoosk so far. The company filed for an initial public offering in April and IBISWorld predicts it will generate $114.2 million in US sales, up 24.5%, and operating income of $3.5 million. That's a nice change from a loss of $100,000 in 2013.

Finally, occupying fourth place, is dating service Spark Networks, with 3.2% US market share.

Altogether, the four largest companies account for 49.1% of US dating service revenue. The industry’s other winners are mobile dating (26%), matchmakers (14%), and singles events (7%).  IBISWorld expects the US dating service industry to grow at an annual rate of 4.2% from 2014 through 2019 - at which point it predicts sales will reach a whopping $2.7 billion.

"It is estimated that niche dating networks and services catering to the baby boomer generation will see the most growth," Edwards said. "In addition, revenue for the mobile dating market is expected to nearly double in the next five years, with rising smartphone adoption and new location-based features leading the market." 

Facebook has been in the online dating game for a while, albeit subtly. Many popular mobile dating apps use your Facebook networks to help you meet new singles, or at the very least, verify you are who you say you are. For instance, Tinder sets up your account using information from Facebook, even though it is GPS-based matching. So it only makes sense that Facebook would cut to the chase and see if they could get people to interact directly through their site instead of through third-party apps.

Turns out, Facebook is doing this by making user profiles more interactive.

The “relationship status” option of each user’s Facebook profile has always sparked a little bit of controversy becasue people use it to hurt their beloved as well as to share information with friends. After all, how many people announce their status over Facebook before actually talking to their boyfriend/ girlfriend, and how many use it as a weapon to pick a fight? Sometimes “it’s complicated” can bring about a barrage of questions that you don’t want to answer.

So it’s no wonder the new “ask” feature on Facebook makes many people feel even more uncomfortable. Ask allows you to ask another person what their relationship status is if they have chosen not to include it in their profile.

If you’re one of those Facebook users that prefers to keep this information to yourself, you are given the option of sending the “asker” a message or letting them know from the usual drop-down box choices whether you’re single, in a relationship, separated, in a domestic partnership, etc.

While this might seem to some a good way to strike up a conversation with someone who interests you on Facebook, it might seem to others to feel a little bit creepy. If you decide to ask someone about her relationship status, you must also explain why, which can be humbling. A little pop-up box displays when you click the “ask” button so that you can explain yourself.

In addition to asking about someone’s relationship status, you can also ask him about where he lives, what his job is, and other basic profile information.

The upside of all of this prying? Users have to be friends on Facebook before they can use the “ask” feature, so you can’t approach a total stranger. Also, there is no anonymity – the person being asked will see that it is you who is asking (along with your profile).

So maybe it’s better to take an old-school approach: just send the object of your affection a Facebook message, asking her out on a date.

To find out how to use this site to find dates you can read our Facebook review.

When it comes to choosing that perfect partner, some people are more flexible than others. We all have a dealbreaker or two, but some folks are straight-up close-minded about their love lives. For their latest study, Zoosk decided to identify where the most open-minded daters in America live. For the purposes of the study, “open-mindedness” refered specifically to how willing the person is to date someone different from himself or herself.

After using “advanced data technology” to analyze nearly 1,000,000 “deep conversations” (defined as communications that included two or more exchanged messages) between users, Zoosk handed the info over to their “brilliant data nerds” for interpretation. The top 10 most open-minded cities for dating are:

1. Las Vegas, Nevada
2. Detroit, Michigan
3. Columbus, Ohio
4. Sacramento, California
5. San Antonio, Texas
6. Oklahoma City, Oklahoma
7. Indianapolis, Indiana
8. Jacksonville, Florida
9. Nashville, Tennessee
10. Memphis, Tennessee

And the top 10 least open-minded cities for dating are:

1. Raleigh, North Carolina
2. San Jose, California
3. Birmingham, Alabama
4. Richmond, Virginia
5. Pittsburgh, Pennsylvania
6. Washington DC
7. San Diego, California
8. Atlanta, Georgia
9. Riverside, California
10. Orlando, Florida

Some cities that didn't score well for open-mindedness overall also ranked on specific dating criteria:

• The most open-minded daters when it comes to height are found in New Orleans. The least open-minded are in Salt Lake City, UT and Richmond, VA.
• When it comes to age, the most open-minded men are located in Seattle and the most open-minded women live in Indianapolis. The least open-minded men and women are found in Raleigh, NC and Richmond, VA.
• Prior marriages are looked down upon in Hartford, CT and Cincinnati, OH, but daters in Salt Lake City and Vegas are unlikely to care about the ups and downs of your marital history.
• Religion isn’t a big deal in California, where men in San Francisco and women in San Jose were rated the most open-minded. In Alabama, on the other hand, faith is extremely important. Birmingham is the most close-minded city for both men and women.
• They like ‘em educated in North Carolina and California. Men and women who call Raleigh and San Jose home are the least flexible about college degrees. In Salt Lake City, on the other hand, college degrees aren't deal breakers for either men or women.
• Body conscious? Then move to San Antonio or Oklahoma City, where citizens are most open-minded about body type. Steer clear of Louisville, KY, the least body type-tolerant city in the country, unless you're super fit.
• Beware of your vices. Smoking is most acceptable in Columbus, OH and Buffalo, NY and least acceptable in Miami and San Jose. Drinking is most acceptable in Providence, RI and least acceptable in San Jose in Salt Lake City.

See the infographic here. To find out more about the dating site which brought us these statistics you can read our Zoosk review.