How Many Users Are Actually Millionaires?
  • Wednesday, June 04 2014 @ 07:06 am
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  • Views: 1,485 has just surpassed the 2 million member mark and is celebrating with a new digital billboard in Times Square.

“Join the 1%: Don’t get left behind,” the ad reads. It's a slightly odd choice, given the bad rap of the 1% and the fact that the term was coined due to protests in New York City in the first place, but it also begs the question: how many users are actually millionaires?

Darren Shuster, North American CEO for the dating service, recently spoke with MarketWatch about the milestone and their membership. Here are a few highlights from their conversation:

On what it means to be a “certified millionaire”…

“You can become a “Diamond Member,” which shows you have $1 million in assets or a large income, a minimum of $200,000 a year. Then you can search for other Diamond Members who’ve had their income verified.”

On online dating’s notorious reputation for being full of fakes…

“MillionaireMatch has as many fakes as most dating sites. Some people are great, some people are phony, some people get a lot out of it and some people quit in a week. You have to know who is exaggerating and who’s not. Some people say they own the car and the house, but they’re leasing the car and they’re renting the house.”

On sexism…

“People say all sorts of things when it comes to love or money. Women are attracted to wealth whether the website exists or not. We’re not exactly reinventing the wheel here. I’m sure there are people who will call it sexist and call it weird, and will say things like, ‘How could you go after them for money?’ If you met someone and they both have a sense of humor and good physical condition, who would you go for? I’d go after the woman with the big bank account. Wouldn’t you?”

On the clientele who make up the MillionaireMatch userbase…

“Some of these people are making $100,000 a year. On paper, they’re a millionaires. But they’re not necessarily bringing in $40,000 a month. Women are smart and intuitive. It’s almost like crowdsourcing to weed out the phonies. They’re probably our best security.”

And finally, the big question: How many members are actually millionaires?

“That I would rather not disclose, if I can help it. Most of the men have a million dollars or more at least in assets, including their house, and have money in savings. We have a fair share of those.”

To find out more about this dating service you can read our review of Millionaire Match.