Dating Services

Ever feel like you’ve swiped so much your thumb hurts? That’s not just you. Meta is pushing back against dating-app burnout by embedding a new AI “dating assistant” and a weekly surprise match feature called “Meet Cute” directly into Facebook Dating. These innovations are designed to help skip the endless scroll, but do they bring connection—or risk?

Swipe fatigue—dating burnout from browsing match after match—has become a real barrier for many. To counter that, the assistant enables you to type specific prompts (for example, “find me someone who loves poetry and dogs”) and get help refining your profile and matches. Meet Cute will automatically pair you with someone once a week using algorithmic matchmaking according to the Meta press release.

Ever wish dating apps could match not just your type, but your vibe? Tinder’s latest update, released September 10, 2025, introduces “Modes”—new ways to connect depending on what you’re feeling or where you are. With Modes, you can switch between different matching styles, starting with Double Date Mode, College Mode, and the classic-style For You Mode. Tinder’s press release explains how this aims to give people more control over how they meet others.

Tinder’s latest campaign which launched August 25, 2025 is all about that thrill, chaos, and joy of having a crush. Called “Crush Feelings,” it’s designed especially for Gen Z to remind them that those sparks still happen—and often on Tinder. Tinder’s press release lays out all the details.

Tinder isn’t just selling matches—they’re selling moments. According to their own data, the app has facilitated over 100 billion matches globally to date. In 2024, nearly 16 billion Likes or Nopes were sent every week. That tells us people aren’t just swiping—they’re hoping, feeling, reacting.

Ever had one of those moments where you realize the only way forward is to build something better yourself? That’s the heart of Swiped, the upcoming Hulu film that follows Whitney Wolfe Herd’s journey from co-founding Tinder to creating Bumble, an app that flipped the online dating script by putting women in control.

In the film, Lily James steps into the role of Whitney, a recent college grad stepping into the high-energy, male-dominated tech world. At first, she’s part of the Tinder team—only to find herself navigating toxic workplace politics and misogyny that no one should have to endure. When those walls close in, Whitney doesn’t just walk away. She reimagines what a dating app could be and launches Bumble, building not just a company but a safer, more empowering space for women. The twist? That bold move eventually makes her the youngest female self-made billionaire.

Dating app Hinge is taking payment processing for its app into its own hands, and out of the control of the App Store.

Hinge CEO Justin McLeod was recently interviewed on the Decoder podcast and said the company would like to introduce the new payment system by the end of the year.

This is big news for dating apps, and for developers in general who have litigated to bypass the monopoly-like hold Apple and Google have on their payment platforms. To make their apps available on the iOS App Store for users to download, Hinge has had to agree to giving a percentage of every purchase made by its users to Apple.

Dating app Bumble announced that it was cutting almost 30 percent of its global workforce, shaking up the company while its userbase continues to decline.

According to its new CEO Whitney Wolfe Herd, who’s back heading up the struggling company she founded, Bumble will be focused on returning to leaner operations to drive growth, according to The Guardian. The company will be cutting 240 roles globally in efforts to turnaround its sinking stock price.

Bumble shares rallied 24 percent during early trading the day after the announcement.