Dating Services

One thing is certain when it comes to meeting potential dates: we've never had more options than we do right now. Between online dating, mobile dating apps, and video dating, it's easy to communicate with someone new.

And while online dating remains the most popular way to meet, more and more people are gravitating towards their phones for help in dating, so new apps are coming out all the time, each with a different spin.

Chris Harrison, the popular host of the TV show The Bachelor thinks video dating provides a great alternative to going on dozens of coffee dates just to see what someone is like. He recently released a video dating app called At Fist Sight that centers around video profiles. He claims that his app allows daters a deeper look at each other, one that can't be captured through static pictures, emails, or even a traditional online dating profile.

He discovered the power of video while working for the hit reality show, seeing firsthand how casting decisions are made based on the sense you get from each contestant through their video profiles. He reasoned that if he provided this kind of power to other daters out there, they would be able to make more informed choices.

At First Sight is similar to online dating in that it matches people according to an algorithm, based on mutual interests and compatible personalities. And if you're interested specifically in the still-single reality stars from the TV show, Harrison told the L.A. Times there might be Bachelor or Bachelorette contestants becoming members in the near future. He also doesn't rule out casting for future shows based on who signs up for the service.

But At First Sight isn't the only video-friendly dating app. Date.FM bills itself to be the first dating app to include video chat. If you're interested in someone, you can also start chatting (virtually) face-to-face immediately. With Flikdate, you can video chat for up to 90 seconds with people around the world, moving on to the next with a flick of your screen.

At First Sight is available on both Android and iOS devices. While the app doesn't yet have the capability of video chatting, you could still access members via Skype or Google hangout. There are also instant messaging and social features as part of the app.

Right now, At First Sight is free and in the beta stage so if you want to check it out, I encourage you to do so. They are still in the process of building a user base, so it may eventually come with a price tag.

The world changed forever on the day Martha Stewart came out in favor of online dating.

I know, I know...it sounds like I'm exaggerating, but I'm really not. Just think about it: what did Martha Stewart stand for before she stood for online dating? Healthy recipes. DIY. Ideas for entertaining. Crafts. Gardening. Kmart. Home décor. Doilies. Assorted other 'good things.'

In other words, Stewart built a multi-million dollar empire on being the most boring, average woman on the planet (other than the insider trading thing, but let's not go there). When a woman like that says online dating is the way to go, no one is ever going to look at online dating the same way again.

It all started with an interview with Matt Lauer. Stewart told the "Today" host that she loves dating, but hasn't yet found "Mr. Right." Her first attempt to take her search online didn't end as planned - she made it halfway through setting up a Match.com profile before abandoning the pursuit in a fit of laughter.

Fortunately, Match.com came to the rescue and posted a profile for Stewart. She's looking for someone "active and fit and healthy and good looking," who doesn't hate children or animals, smoke, or drink to excess. She's also on the lookout for "a nice smile, a nice appetite for good things... a nice person who's also funny and witty and smart and hopefully rich enough."

It might sound like a long list of requirements, but the 20,000 pageviews the profile received in the first few days prove that quite a few men are willing to take on the challenge of dating Martha Stewart. She narrowed a pool of 1,000 suitors down to two men who joined her on "Today" for an interview (and you think your first dates are awkward!).

When Martha Stewart is happy to discuss her online dating exploits with the nation, it's clear that the stigma surrounding it is finally gone. Online dating is so much more than socially awkward loners in their parents' basements...it's an opportunity for everyone, regardless of age, to expand their horizons and open their love lives to partners they may never have met otherwise.

If Martha's into it, it must officially be normal, cool, and mainstream (except the doilies...that will never be cool).

In other words, stereotypes are out. Online dating is in. And now everyone knows it.

What do you think...is Martha Stewart's Match.com profile 'a good thing' for online dating?

For more information on the dating site Match.com you can read our review.

If anyone knows how online love works, it's Sam Yagan. Not only is Yagan the co-founder of OkCupid, he also runs all of Match Inc for IAC. Put it all together and Yagan is pretty much the most powerful man in the online dating biz.

Love is confusing at the best of times. Factor in online dating algorithms, which are so inscrutable that they might as well be matching prospective lovers with some kind of ancient magic, and the mystery of love gets even deeper. I know, at least once, you've wondered: How does it all work?

Business Insider asked Sam Yagan to shed some light on the inner workings of an online dating site. First, he noted, every dating site matches a little bit differently. That's why it's great for a company like IAC to have so many dating companies in its portfolio, and that's why it might be a good idea for you to be on more than one dating site. Each site opens you to a different world of romantic possibilities.

In spite of those differences, there's one thing every dating site has in common: the goal is to find you a good first date. After that, it's up to you and chemistry to take the relationship further.

Online dating sites start by filtering out incompatible partners based on characteristics that Yagan calls "hard filters." Age and location are the primary hard filters, followed by dealbreakers like smoking habits and children. Only when hard filters overlap does a dating site's algorithm take over to analyze other factors, like interests and hobbies.

Billions of data points are calculated to find potential matches for a user. Some are explicitly entered by the user, like religion and favorite pastimes. Others - and arguably the more important ones - are determined implicitly. Every dating site tracks the activity of its users to determine what they really want in a partner.

Yagan says that one of the great surprises of working in the online dating industry was the realization that people don't always know what's important to them. He offers politics as an example - though some politically passionate online daters say they could never date someone with opposing political views, Yagan finds that that's frequently not the case in practice. People are often wrong about themselves.

For that reason, it's imperative that online dating sites keep careful watch over users' activity. What profiles are you really clicking on? Who do you send messages to? Where do you spend the most time on the site?

By analyzing your behavior, a dating site develops a more accurate picture of the date you really want to meet. And because online dating brings together people who would never have met in the real world, it offers greater odds of finding that perfect partner.

For more information, you can read our review of the dating site Match.com

Before Facebook was the site we know and love (mostly) today, it was Facemash: a Hot or Not-like site for Harvard students that compiled pictures from the online Facebooks of nine houses and encouraged users to rate them.

A later version of the site located at thefacebook.com was a small social networking service for Harvard students only. By March 2004, the site had expanded to Stanford, Columbia, and Yale. Other Ivy League schools, as well as Boston University, New York University, and MIT, soon followed. By 2005, it had spread to most universities in Canada and the US, and dropped "The" from its name.

The newly rebranded Facebook.com remained limited to college students until it opened to high school students in September 2005, and finally to everyone aged 13 and over a year later. Though the many iterations of the site were different, a common thread ran through most of them: students.

DateMySchool.com is picking up where Facebook left off. With Facebook no longer limited to students, two Columbia University MBA students, Balazs Alexa and Jean Meyer, saw an opportunity. They founded DateMySchool in 2010, after a woman in the Columbia School of Social Work complained that there were too few men in her department.

DateMySchool helps students and alumni connect with other verified students and alumni. "No weirdos, no classmates, no relatives, no stalkers, no colleagues, no Facebook," the site promises. The service has now expanded to 230,000 students in 2,800 colleges, and apps for iPhone, iPad, and Android were launched last month.

What sets DateMySchool apart from the competition is its commitment to safety and privacy. Unlike most social networks, which connect you with friends and family, DateMySchool ensures that you can only see and be seen by people you don't know but can trust. That way you'll never have an awkward run-in with someone you know in real life.

Each user must register with an email address that ends in .edu, to verify that they are an alum or a current student. Members are given control over who can access their profiles by filtering through schools, departments, location, age range, and personal attributes according to their preferences. Alexa and Meyer hope that enabling users to control who can and can't see their profiles will minimize online dating's stigma of embarrassment, decrease the likelihood of fake profiles on the site, and increase privacy and safety for members.

So far, the site has been a hit. DateMySchool was About.com's 2012 Readers' Choice Awards for Best College Dating Site and Best Free Dating Site, and claims to be "the largest dating site for college students in the United States."

"If it sounds too good to be true, it probably is" is solid advice for most every situation, but it rings especially true online. Anyone who has ventured into the untamed Wild West of online dating knows that it comes with certain risks.

Chief among them is the possibility of being ripped off by an unscrupulous Internet scammer. Your rational side knows it's a possibility, but for the most part it's a fear that's relegated to the deeper, darker recesses of your mind. A far as you're concerned, getting scammed is something that happens to other people in the cautionary tales told on the local news. It's not going to happen to you, right?

Odds are in your favor, but it never hurts to be prepared. SeekingArrangement.com recently posted a report called The Face of Fraud to help online daters separate the catches from the catfish. The site reviewed the profiles of 60,000 banned accounts, and discovered that fake profiles tend to have a few things in common. Here are 7 signs you might be looking at the profile of a scam artist:

Zoosk's dazzling rise to fame is the stuff of online dating legends. Over the last five years, Zoosk has evolved into a leader in the industry, and this year it celebrated a major milestone.

On May 22, 2013, Zoosk announced a company record: revenue exceeded $40 million in the first quarter of the year. That's not a bad way to celebrate the half-decade mark...

And that's not all Zoosk has achieved this year. The first quarter of 2013 also saw these breakthroughs for the popular dating site:

• Zoosk experienced a 116% increase in monthly total unique visitors compared to the same period last year.
• The number of monthly active users for Zoosk's mobile products increased more than 200% year-over-year.

Zoosk believes its success can be chalked up to its unique approach to matchmaking and a strong focus on the mobile market. The site set itself apart with its Behavioral Matchmaking engine, which learns users' preferences by observing their behavior on the site. It continuously improves subsequent matching suggestions as it more thoroughly profiles a user, resulting in increasingly better matches and higher levels of engagement with other singles.

The Behavioral Matchmaking engine is driven by three discovery tools:

• Zoosk's Scientific Matchmaking service, a daily introduction to a potential match
• Carousel, a rapid-fire round of profile pictures
• Search functionality that sorts through the millions of profiles on the site

On the mobile front, Zoosk created a variety of mobile applications to meet users' increasing demands for dating on-the-go. The applications are all optimized versions of the site's experience that are frequently updated to provide better and more sophisticated service. Applications are available for Apple devices on iTunes and for Android in the Google Play store.

Zoosk's commitment to mobile has paid off. It consistently ranks as the #1 dating app for the iPhone and iPad, and in Google Play the Zoosk app has been downloaded more than five million times.

"We wanted to bring a no-compromise approach to small screen dating for users on-the-go," said Shayan Zadeh, Zoosk CEO and co-founder. "So instead of designing our mobile product as an extension of our website, we built a brand new experience from the ground up. This mobile-centric design plus our Behavioral Matchmaking engine equals a powerful formula that is driving user adoption."

Congratulations to Zoosk on their stellar start to 2013. Can't wait to see what the rest of the year has in store...

For more on this dating site you can read our review about Zoosk.