Relationships

Tinder claims to have made about 30 billion matches to date over its highly successful app (about 26 million per day, according to an article in The Daily Mail), but it seems only 50 percent of them ever meet one of their matches face-to-face. In order to increase their chances of meeting a date IRL, users have to match with far more people than they actually expect to meet, according to the study.

On average, when participants were asked how many matches they had actually met up with in real life, men averaged 1.9 partners and women 2.2 partners, despite matching with 111 and 124 respectively.

A team from Norwegian University of Science and Technology surveyed 269 students in Norway who were all Tinder users, and 60 percent of those surveyed were women.

A revealing new study of digital sharing revealed that over one quarter of Americans continue to log in to an ex’s social media accounts after a break-up.

Cyber security company SpecopsSoft.com surveyed 2,568 participants from across the country and found that we still like to know what’s going on with our exes online. The most common account that respondents admitted logging into is Instagram, with 69 percent saying they have done so within the last week. Fifty-eight percent of respondents have logged into an ex’s Facebook account in the same time period.

Host of Ghost Stories: Sydnee Washington

Image: Hinge

Dating app Hinge launched a new podcast in time for Halloween - appropriately called “Ghost Stories.” The podcast aims to try to get to the bottom of why people ghost, featuring real-life participants.

Ghosting happens when the person you’ve been messaging or dating suddenly disappears, not responding to texts or calls, and leaves you wondering what happened. For daters, this is a frustrating experience that begs the question: “did I do something wrong?”

The podcast aims to get to the bottom of why people ghost and offer ways to avoid the experience. Each episode also features a “ghostee” who will be able to confront the person who ghosted them, and therefore get an opportunity for answers.

Image: Bumble

Bumble is fighting ghosting once again – this time with a marketing campaign whose launch coincides with Halloween.

“Ghosting” is a dating term that refers to two people who have been messaging or seeing each other, and one suddenly stops texting or returning calls, leaving their date to wonder what happened and why they “disappeared.”

The tie-in with Halloween is clever but ghosting itself can be very painful for those on the receiving end. Many daters have experience with ghosting and know how it can ruin the dating experience to be left in the dark. When someone is ghosted, it’s easy to assign blame and make up stories as to what happened, or worse – they can lose confidence as they consider how they might have fallen short - which is counter-productive to finding the right person.

Badoo and Mel B Partners with a Podcast

Badoo is the latest dating service to venture into the world of podcasting with a new show that takes an honest look at the highs and lows of modern romance. “The Truth Flirts” is an eight-episode series hosted by Melanie Brown, aka Mel B or the Spice Girl formerly known as Scary.

Speaking to the British newspaper The Independent, Brown revealed that she doesn’t currently use dating apps because she is “perfectly happily single” but that she finds the concept “fascinating.”

“I was on a dating app a couple of years ago but that was because my friend set my profile up as a joke,” she said. “It was a picture of me and my friend and I would scroll through it on a Thursday or Friday night and see how people reacted. It was fun at the time. I understand why people find it quite addictive.”

A new study by dating app Hinge shows that people are more likely to match when they have certain traits in common, rather than the old adage “opposites attract.”

According to the results of the study, people are more likely to match when they share similar backgrounds, particularly religious affiliation, education, and even their initials. The study was conducted by Jon Levy and Moran Cerf of the Northwestern University Kellogg School of Management, and Devin Markell of Hinge. According to an article in Business Insider, they analyzed the outcomes of more than 421 million potential matches on the app to see how similarities in certain traits affected the likelihood of people matching. This included assessing indications of users wanting to communicate outside the dating app.