Relationships

Dating app Bumble wants to extend its platform beyond dating and into social networking and virtual friendships through a new community feature – now dubbed “Hive.”

Hive is currently being tested, the company revealed in a recent earnings call with investors. While the company’s revenue projections have been lowered through the end of the year in part due to the app being pulled from Russia and the ongoing war in Ukraine, it is moving ahead on development projects.

Social networking has become an important part of Bumble’s growth strategy. Hive is in essence a revamping of its Bumble BFF friend-finding feature, and will offer things like group chat, polls and video calls to help people better connect over the app, according to Tech Crunch. The article pointed out that Hive focuses on helping people find “platonic connections through small communities.” In other words, Bumble is focusing on making the feature community-driven where people can drop in and out of conversations depending on their shared interests. 

Image: Amazon Studios

Cosmic Love, a new astrology-based dating reality series launched by Amazon Studios, has become a hit among young Gen Z daters. Instead of experts doing the matchmaking, the show leaves it to the contestants’ birth charts.

The premise is already popular – more than a third of Gen Z singles use astrology to decide who they date. Dating app Bumble announced it is rolling out astrology-based features for its platform based on its own user surveys.

According to website Her Campus, the new series was developed in part by celebrity astrologists the Astrotwins, also known as Tali & Ophira Edut, the official astrologers for Elle magazine and who co-founded an entire astrology-inspired brand called Astrostyle (which includes a series of astrology-based novels). They wanted to extend their brand to television, and despite being Gen Xers themselves, have drawn young Gen Z viewers.

Hinge announced a new feature called Not-so-Frequently Asked Questions to help its users discuss sensitive topics when they aren’t quite sure how to approach the subject.

The new feature is designed with LGBTQ+ daters in mind according to Gizmodo, and aims to help answer the questions many people have but that they are afraid to ask, like questions around substance abuse, gender identity, or even how to set up a date with your ex’s ex.

Some personal subjects have traditionally been off limits when you are first meeting someone or striking up a conversation over a dating app, but Hinge wants to change this. Important topics require discussion up front before delving into a new relationship – like questions about faith, substance abuse, sexual identity, and sexual exploration. Plus, discussing personal topics honestly helps people better connect, which is one of Hinge’s main promises.

The Right Stuff, a dating app for conservatives that is backed by Peter Thiel, will launch in September of this year.

The announcement came from the company’s social media platforms, with a video promotion starring Ryann McEnany, sister of former Trump press secretary Kayleigh McEnany, touting the app’s features. "The Right Stuff is all about getting into the right dating pool with people who share the same values and beliefs as you," she says in the video. She also notes that the app is “invite only,” aiming to model itself after exclusive dating apps like The League.

Thiel invested $1.5 million in the app, which Axios said is being created by a company run by former Trump political aide John McEntee. Former Trump White House advisor Daniel Huff is a co-founder of the app.

Meta announced it will be shutting down Tuned, its app designed for couples, in mid-September. As of the end of July, it is no longer allowing new users to sign up for the service.

Tuned was launched in April 2020 when Covid lockdowns were taking place around the world. It was positioned as a dating app to help couples better communicate by giving them a platform to exchange notes, photos, voice messages and videos, as well as share music via a Spotify integration. Tuned also let users set their moods and supplied a “check-in” feature with prompts so they could have a starting point to talk about their feelings.

Unfortunately, it didn’t seem to connect with couples. Tech Crunch pointed out that the platform was removed from Facebook Dating and other Meta platforms, which could have impacted its success.

Bumble Gender Options

Image: Bumble

In response to recent criticisms from its non-binary users, Bumble has announced changes to its app to create a better, more inclusive experience.

According to NBC News, Bumble has now updated its gender preference options to include non-binary as its own category for dating profiles. When a user chooses, they are prompted to “add more.” For example, a user identifying as a woman can choose from trans, intersex woman, transfeminine and cis woman, among others. Men can choose from intersex man, trans man, transmasculine, etc. If a user doesn’t identify with any descriptor on the list, they can add their own. Nonbinary users can choose from numerous descriptors, including bigender, genderfluid, gender questioning, and pangender among others.

Prior to this change, Bumble tested a pilot feature where users could choose non-binary as an option for gender preference, but this option was listed under the “male” and female” gender options, one of which had to be selected first.