Singles Used Dating Apps to Target Swing State Voters
- Monday, November 16 2020 @ 09:19 am
- Contributed by: kellyseal
- Views: 1,233

Politically active singles used dating apps to reach out to people in swing state districts and encourage them to vote.
Election Day was November 3rd, though ballots are still being counted and tensions are high as the country remains polarized politically. Activists and organizers got creative in reaching people during a pandemic, in hopes of driving high voter turnout. Connecting with young singles in swing states via dating apps seemed an effective way to engage, rather than with traditional voter outreach methods.
The term “Hinge-banking” became a popular practice according to CNN. It’s a twist on phone banking, a typical tool used to encourage voter participation – but instead using the dating app to reach singles to ask them about their voting plans.





