Types (Niche)

How Hinge Matchmaker Works

We normally frown upon butting into the love lives of others, but Hinge has launched a new app that hopes to make it socially acceptable to hook up your friends.

Hinge Matchmaker is designed to let you pair up your pals who are already on the dating app. After downloading the app and logging in, Matchmaker will scan your Facebook friends list for people who have Hinge profiles. The app then presents two of your single Facebook friends at a time, leaving it up to you to decide whether you think they’d be a solid match.

If the answer is yes, you can suggest the match and even add an icebreaker message to get the ball rolling. Your suggested match will see each other on the regular Hinge app, along with your note, and can choose whether to continue the conversation or not. There’s also the option to focus on a specific friend’s dating life by locking their profile, which allows the matchmaker to rotate through the available matches for that person alone.

A woman from Canberra, Australia has been suspended by dating app Tinder for asking too many matches whether or not they registered to vote, so they could receive a ballot to vote on marriage equality.

She originally started asking friends and followers to register to vote over social media, and after many of them did, she took to Tinder to try and engage more people.

According to website Junkee, the woman, known as “Lizzy” reported that a lot of men thanked her for the reminder and were glad she reached out to them to advocate for a worthy cause. One man even shared her message along with the link to the voter registration site to all of his matches.

Meet up on Facebook

Facebook has never made a secret of its desire to dominate almost every aspect of daily life in the digital age.

The company has blatantly swiped features from Twitter, Snapchat, Foursquare, Periscope, and more. It’s also experimented with workplace collaboration tools, the ability to call Lyft and Uber rides in Messenger, and a food delivery feature.

Now the social networking giant has plans to capitalize on the massive online dating market and “borrow” from a Millennial-favourite brand: Tinder.

The new feature is for Messenger and was spotted by Motherboard’s Jacob Dubé, who noted that it was also available to some of his friends in Canada but none of his colleagues so far.

Remember when people wondered if Tinder would ever successfully monetize? Those days seem like a lifetime ago.

The company has released a string of money-making features since its 2012 launch, ranging from Super Like to the premium Tinder Plus membership. The latest to join the line-up is Tinder Gold - an optional, upgradeable tier that allows users to see who swiped right on their profile without swiping right back.

Tinder Gold was released in the United States in late August following testing in select markets around the world. The members-only service offers the app’s most popular exclusive features, including Passport, Rewind, Unlimited Likes, five Super Likes per day, one Boost per month, and more profile controls. It also includes the new Likes You feature, which reveals who’s into you before you swipe.

In a move that may prove we’ve reached peak Millennial, Vice is debuting a new Snapchat dating show sponsored by Match and hosted by Action Bronson. Take a moment to let all those buzzy words and brands set in.

The weekly, 8-episode show is called Hungry Hearts and features couples going on dates that are designed by Bronson himself. Over the course of the mini-series, the chef-turned-rapper will flex his matchmaker muscles as he curates dates, provides play-by-play commentary on each outing, and predicts whether the would-be lovebirds will get to a second date.

Hungry Hearts is not Bronson’s first show for Vice. His indulgent web series for Munchies - F*ck, That's Delicious - is a bonafide hit that moved to Viceland and will be printing a cookbook based on recipes from the show. It should come as no surprise to fans that his dates for Hungry Hearts will also feature plenty of delicious eats.

Dating apps catering to exclusive clientele are becoming an increasingly prominent part of the industry. The League may be the most famous example, but there’s also Inner Circle and the mysterious Raya. Even Tinder has gotten in on the game with Tinder Select, a secret, members-only version of the app for its top users.

Loveflutter is the latest company to jump on the elite bandwagon with a new premium version of its app, called BLUE. BLUE promises to admit users into an exclusive world full of “celebrities and other Twitter blue tick holders” - in other words, you can woo Twitter’s hottest verified singles, providing you too have that little blue check by your name.

In a world overrun by YouTube stars and Instagram influencers, BLUE may sound like a ploy to appeal to today’s social media-obsessed singles - and in some ways it probably is - but it also serves a genuine purpose: safety.