Boomers Are Gravitating to Dating Apps Catering to Older Daters

  • Wednesday, February 19 2020 @ 12:17 pm
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Boomers like Dating Services dedicated to Seniors.

Boomers are looking for love and increasingly turning to dating apps to do it. But Tinder isn’t necessarily what they are looking for.

BBC reported that the demographics with the biggest growth for dating app usage are 18-24-year-olds and those over 50. Between 2013 and 2015 when Tinder began to take off, online dating tripled for the younger demographic and doubled for those aged 55-64, according to Pew Research Center.

However, older daters were finding obstacles in using popular apps like Tinder that continue to cater to young users. For example, when Tinder launched its premium paid service, the company charged significantly more for older users, which caused an outcry. Some dating apps don’t let people over 50 sign up at all, so boomers were either having to lie about their ages or look for another platform. 

Over-50s Dating App Lumen Launches After Backing From Badoo Founder

  • Friday, September 28 2018 @ 12:37 pm
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Lumen Dating App

When it comes to dating apps, Andrey Andreev is no neophyte. The Russian entrepreneur is the founder of Badoo, an investor and advisor for Bumble, and a key player in the growth of Blendr, Huggle, and Chappy. He may be the industry’s most prolific matchmaker, and he’s making headlines again with new venture for senior singles.

Andreev and co-founders Antoine Argouges and Charly Lester have announced the launch of Lumen, a dating app specifically designed for singles over 50. Though it’s not the first dating service to target the underserved mature market, it hopes to best competitors by providing a modern and fun experience that knows what the niche is missing.

“Do a search of the phrase ‘over 50s dating’. The results that come up are embarrassing for the industry,” Andreev commented. “The over-50s have been mistreated by the dating sites for years. I’m excited to see the Lumen team launching an app which finally listens to this audience and specifically targets their issues and needs.”

Snap Interactive Launches 50more Dating Service For Singles Over 50

  • Tuesday, September 12 2017 @ 11:06 am
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50more Dating Service

Online dating may have started as a young person’s game, but it’s rapidly become a platform for singles of all kinds to make connections. Services like, Senior People Meet, and Stitch cater to older users in search of love and companionship, and now they’re joined by a new offering from Snap Interactive: 50more.

SNAP, a leading provider of live video social networking and interactive dating applications, announced the US rollout of its newest platform on July 12, 2017. 50more was built to celebrate life and the enduring potential for romance and enrichment for singles over 50 years of age. The service aims to create higher quality connections by matching based on three key compatibility factors: vitality, openness, and culture (VOC).

VOC-driven matching is rooted in scientific principles to effectively bring people together with similar interests, passions, and goals. The service sends users a selection of personalized introductions each day, carefully selected based on each individual’s VOC percentage, eliminating the need to spend hours searching for matches.

Baby Boomers And The Senior Dating Boom

  • Wednesday, July 10 2013 @ 04:43 pm
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Baby boomers may be getting older, but online dating is proving that it will never get old. is the largest dating community for singles aged 50 plus, which also makes it home to one of the fastest-growing demographics in the market. Boomer dating is experiencing a colossal boom, and is right at the front lines of the action.

According to the 2012 US census, more than 1/3 of the 107 million singles in the country are over the age of 50. But despite their growing numbers and increasing influence, the senior set is a dating demographic that is still largely misunderstood. OurTime is out to change that, with a new set of mature dating statistics that prove tech-savvy singles come in every age.

The 50+ singles scene is made up of a diverse group of daters:

  • The membership ratio for is 45% men to 55% women.
  • 69% of OurTime members are single parents.
  • Nearly 70% have already been married at least once. 54% are divorced, and 15% are widowed. Only 50% of users in their 50s say they're interested in getting married again, a percentage which decreases dramatically once they reach their 60s (8%) and their 70s (5%).

Seniors don't have a reputation for being the most technologically advanced age group, but online dating is proving that they know their way around a computer just as well as their younger counterparts.

  • OurTime members log-on an average of 44 times and view 81 profiles during a 90-day period.
  • 1 in 5 Our Time members users a mobile device to log-on. Their device of choice? The iPad, of course.
  •'s membership has jumped 66% over the last two years.
  • Senior dating has been particularly popular in Kansas City, MO, Tuscon, AZ, San Diego, CA, Rochester, NY, and St. Louis, MO.

Here's what singles are looking for in their more mature years:

  • "Nature and Outdoors" is the #1 interest listed on profiles by both male and female OurTime members.
  • For men, sports ranks second and fitness comes in third.
  • For women, family and friends takes the #2 spot and travel comes in at #3.
  • Physical attraction is also an important factor: 87% of singles ages 50-70 say it's a must-have.

"This is a vibrant, growing community of singles that's taking the dating scene by storm," said Dr. Terri Orbuch, relationship expert for, "and rightfully so. By and large this age group is happier, more secure, and even feeling sexier than their younger counterparts. They also are a better judge of the type of person who will make them happy, so it's the perfect stage of life to be looking for love."

It is clearly OurTime's time to shine. For more information on this dating site you can read our review of OurTime.

Dating Sites Most Beloved Senior Couple

  • Saturday, May 25 2013 @ 11:21 am
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I had a bit of a laugh today when I was reviewing a few senior dating sites. What do these 3 pictures have in common?

Senior FriendFinder


Senior People Meet


Single Seniors Meet


That's right each one uses the exact same photo of a senior couple! Single Seniors Meet and Senior People Meet actual used the photo at the exact same time back in 2010 before they switched to different photos. Also Single Seniors Meet has gone through a few name changes which is a little confusing. They were called Prime Singles at one point and are now called The site is also run by Spark Networks who also owns Christian Mingle.

I was surprised to see Senior FriendFinder join in on the party and use the same photo of the couple (it is at least a 3 year old photo). There is either very few good photos of happy couples in their later years or ... heck I am not sure why they are using it ... 🤔

The Brave New World Of Senior Dating

  • Wednesday, November 02 2011 @ 09:05 am
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If you think online dating is the domain of the young, think again.

IBISWorld and the U.S. Census Bureau estimate that approximately 37% of men and women over 50 are unmarried. With so many people entering their later years unattached, and more and more older Americans becoming comfortable using the Internet, turning to cyberspace has become an increasingly popular option for senior singles.

The percentage of over-55s logging on for love has increased 39% in the last 3 years according to Experian Hitwise, a leading Internet research firm. Singles in the 55+ age bracket are now visiting dating sites more than any other age group, with the #2 spot currently being occupied by singles aged 45-54.

Online dating has proved to be a major advantage for many older singles. Niche dating sites like SilverSingles and SeniorPeopleMeet go above and beyond the offerings of other dating sites by helping members navigate the brave new world of senior dating. Some stress the importance of safety when dating online, some offer tutorials on creating an online dating profile, and others post articles with tips for those who have taken an extended leave of absence from the dating game.

Their work has paid off - some experts even believe that online dating has more potential for older singles than younger singles, citing their superior knowledge of what they're looking for in a partner as the primary source of their success. Younger singles are often focused on marriage and children while older singles, many of whom have been married before and have learned from the mistakes of past relationships, take a more logical approach to dating that focuses on shared interests and long-term compatibility.

For silver surfers looking to get back into the dating game, love gurus offer the following advice:

  • Take as much time as you need to recover from a previous relationship, but don't feel that there is a predetermined mourning period that must be observed following a divorce or breakup. Move on whenever you feel ready to explore something new.

  • Reflect on what you've learned from your relationships so far. What went wrong? What went right? What do you want? What don't you want? What knowledge can you take into your next relationship that will make it the best one yet?

  • Look to the future and think positively. Don't dwell on the past or get caught up in the quicksand of negativity.

  • Make the first move. Finding a match online requires a proactive plan of attack, not a passive approach. Don't wait to get lucky - make love come to you.

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