Oscar Mayer Brings Bacon Lovers Together With New App 'Sizzl'

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Sizzl App

A pork lover's dream, a vegetarian's nightmare. The online dating world's newest app is also one of its strangest: Sizzl, a dating app for bacon lovers.

It was bound to happen at some point. People love dating. People love bacon. A melding of the two is a natural progression. Oscar Mayer is the genius brand behind the app and sure, it's a gimmick, but that doesn't mean we can't love it. There's a niche dating service for everything else. Might as well be one for fried pork strips, too.

iOS users (sorry Android fans, no sizzling for you) can download the app and sign in with Facebook. You're then tasked with answering a series of questions about your taste in bacon. What kind of bacon do you love the most? How do you like your bacon cooked? What would you do if you were with a date and there was only one piece of bacon left?

After you've answered these important philosophical queries, you can start searching for a sizzling Saturday night date. The app takes the familiar Tinder approach to matching, using GPS to find other app users locally or nationwide. But don't expect a swipe. Sizzl is way more fun.

Sizzl users indicate how much “sizzle” they feel for each other by holding a finger down on a heart-shaped button. The longer you press, the more the screen pulses with bacon-y colors (that is, if you're will to put your bacon greasy paws on it in the first place). If two users “like” each other, they are directed to an in-app messaging platform and can set up what Oscar Mayer is calling "bacon-wrapped dates." Oy.

If you happen to run across someone who doesn't actually love bacon (blasphemy!), you can report the trespasser by clicking a button on their profile picture that says "Doesn't love bacon." It all sounds like a joke, but according to Oscar Mayer marketing director Eric Dahmer, the app is the real deal.

"In love, as it is in bacon, it's important to be discerning when selecting your perfect match and to never settle for less than the best," Dahmer says in a statement. "We passionately cure our bacon for 12 hours, and lovingly smoke-house it for another 12, making it the true bacon for bacon lovers. With the launch of Sizzl, we're thrilled to give our true bacon lovers the chance to find each other and potentially meet their soul mates, in life and in bacon."

Step aside, “must love dogs.” “Must love bacon” is the new catchphrase in town.