Ethnic

Chispa, a dating app for Latino singles, has partnered with non-partisan organization Voto Latino to encourage more Latinos to go to the polls.

The dating app launched a co-branded election hub on its platform, offering users information on how to register to vote as well as early voting, mail-in voting, and candidate details according to the press release. Chispa said it created the hub to boost voter registration and participation in the Latino community and will in turn support Voto Latino with a contribution toward their voter drive efforts.

Eighty percent of Chispa users are between 18 and 34 years old, a prime demographic as both political parties target younger voters. Voto Latino provides information on registering to vote (which varies from state to state), as well as polling location information and early voting options.

BLK dating app has unveiled Spring Mode to help foster more connection among college students during their spring break vacations, when many are traveling and looking to meet people.

According to Blavity, the feature allows college students to place a fun badge on their profiles of the place they plan to visit over their spring break, in case other potential matches might be traveling there, too. Destinations include Hawaii, Cancun, Jamaica, Los Angeles, Cabo, the Dominican Republic, Cancun, Las Vegas, and Miami among other prime locations.

The badges all have unique personality and style, and are modeled after the famous places they represent. The vision behind Spring Mode according to Jonathan Kirkland, BLK’s head of marketing and brand, is in line with the company’s overall commitment to fostering connection and community as well as inclusivity.

Dating app BLK, a dating and lifestyle app for the black community, has launched a series of profile stickers in time for Pride Month to celebrate the LGBTQIA2S+ community. In addition, the company launched the #BLKVoices social media campaign to educate and dispel misconceptions surrounding the letters of the spectrum.

The profile stickers were designed by Brooklyn-based artist Thaddeus Coates, who goes by the name Hippy Potter, and are available exclusively for BLK users, according to news website Atlanta Daily World. Each sticker represents a letter from the LGBTQIA2S+ spectrum, and users can add them to their profiles to display their identities and spark conversation. The intention behind this offering is not only to connect people romantically, but also to foster engagement among users who might not know what certain letters stand for.

The idea came when BLK conducted a survey among its users and found that 40 percent of LGBTQIA2S+ individuals were unfamiliar with the meaning of every letter in the spectrum, according to Atlanta Daily World. Since so many members within the queer community on the platform were uncertain, the company wanted to raise awareness and dispel false assumptions among all users.

BLK, the dating app for black singles, has announced a new feature to help alumni and students who attended HBCUs (Historically Black Colleges and Universities) connect with each other.

Homecoming Mode lets users add a sticker of their HBCU, allowing them to discover others who attended their college and show their school pride, according to Afro.com. BLK created the feature as a way of creating more ways for singles to strike up conversations, as communities are a big focus of the app. The goal is also to encourage each other to make plans as homecoming season is around the corner.

The stickers are available now, and so far, the company says that the top three stickers that users are adding include Florida A&M University, North Carolina Agricultural and Technical State University, and Howard University. Currently, BLK offers 15 stickers for HBCUs but plans to expand to include more in the future.

Dating app BLK, which serves the community of Black daters, announced the launch of “Break the Bank,” a new finance-related campaign initiative.

The campaign promotes “financial literacy” and provides tips to users on how to weather inflation, according to The Drum. It was developed with help from networking collective The Gathering Spot and will be rolled out nationwide in time for Black Business Month. According to BLK, the idea came from the fact that black-owned businesses are particularly vulnerable right now, and are shutting down at twice the average national rate.

The Gathering Spot will send in-app notifications of financial advice to users, with topics like “How Increased Rates will Affect Your Money Flow” and “Tips to Grow Your Small Business to the Next Level.” The app will also be encouraging users to shop at Black-owned businesses with its #BlackSummerSpend campaign on social media channels.

Dating Group has made several high-profile acquisitions in the past year, thanks to a new round of seed funding and rising user numbers. The moves indicate the dating conglomerate is one of the main players in the fast-growing industry, expanding its competitive advantage by offering more niche dating apps.

In the fall of 2021, the company added Cupid Media to its growing portfolio, and now oversees more than 33 dating platforms, making it one of the world’s largest dating conglomerates along with Match Group, according to DatingNews.com. This acquisition also grew the company’s annual revenue to $300 million, which was already growing in the wake of the pandemic. Cupid Media owns dating apps AsianDating, LatinAmericanCupid, Muslima, FilipinoCupid, and ThaiCupid among others.

Dating Group has also acquired Dil Mil, a fast-growing dating app specifically for South Asian singles. At the time of acquisition, the app was growing at a rate of around 50% in overall downloads, with a 38% increase in active users, according to a press release from Dating Group. Dil Mil has become increasingly popular among South Asians in the U.S. and other countries who want a more targeted dating app experience. Dil Mil offers a diverse array of regional preferences with multiple language and religious options, something that the larger apps like Tinder can’t provide.